Michael Zimmerman is the founder, Limited Partner, and Chief Executive Officer of Prentice Capital Management, LP. See sector focus and contact routes.
Michael Zimmerman is the founder, Limited Partner, and Chief Executive Officer of Prentice Capital Management, LP, a Greenwich-based hedge fund he established in 2005 after leaving SAC Capital Advisors where he traded retail stocks. His investment thesis focuses exclusively on long/short equity strategies in publicly traded U.S. consumer and retail companies, targeting undervalued firms where he seeks to enhance value through management, strategy, or capital structure changes. The firm operates as a low net long/short manager with approximately $211 million in discretionary assets, maintaining a highly concentrated portfolio where its top 10 holdings represent nearly 80% of 13F securities. While specific check sizes and lead/follow behavior are not publicly documented, the fund’s high concentration suggests active, significant positions in select targets. Notable portfolio holdings include Snap Inc., which is the firm’s largest position with over 626,000 shares, alongside other public consumer and retail stocks. Zimmerman’s distinctive point of view emphasizes developing unique, variant investment approaches to generate risk-adjusted returns with minimal
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