Rebecca Kaden is a Managing Partner at Union Square Ventures (USV), a thesis-driven New York venture firm. See sector focus and contact routes.
Rebecca Kaden is a Managing Partner at Union Square Ventures (USV), a thesis-driven New York venture firm, after previously serving as a General Partner at the consumer-focused early-stage fund Maveron and beginning her career as a journalist. She specializes in consumer investing and helps USV evolve its investment theses, which target early-stage teams building businesses that restructure markets during transitions. USV primarily invests in Seed and Series A rounds across technology sectors, with a focus on companies that broaden access to new markets. While her specific check size and lead/follow behavior are not publicly detailed, she serves on the boards of portfolio companies including Fiveable, Thirty Madison, Stash, and Ghost. Notable USV portfolio companies she is associated with include Coinbase, Twitter, Etsy, MongoDB, Stripe, and Duolingo. Kaden’s distinctive point of view centers on identifying consumer opportunities before they become obvious, emphasizing high-conviction, low-velocity investing in moments of market transition.
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