Roger Lienhard is the founder and partner of Blue Horizon Corporation. See portfolio, sector focus and contact routes.
Roger Lienhard is the founder and partner of Blue Horizon Corporation, a Zurich-based investment firm he co-founded in 2016 after a thirty-year career building and selling IT, advertising, and online marketing companies. His investment thesis centers on the future of food, specifically targeting alternative proteins, biotechnology, and scalable food technologies to accelerate the global transition to a sustainable food system. The firm typically invests across the food technology sector globally, with a historical average check size of approximately $1.3 million and a maximum check reaching $35 million. Notable portfolio companies include Impossible Foods, Mosa Meat, Planted, Beyond Meat, Clara Foods, and The LiveKindly Co.. Lienhard distinguishes himself as a vegan pioneer in finance who advocates for the Wayne Gretzky philosophy of “skating to where the puck is going” by investing early in alternative protein growth. He also serves as a board member and co-founder of the LIVEKINDLY Collective, which he established to make plant-based food tastier and cheaper than commodity products.
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