Russell Cook

Russell Cook is the Co-Founder and President of FitOn, a health and wellness platform. See portfolio and contact routes.

About Russell Cook

Russell Cook is the Co-Founder and President of FitOn, a health and wellness platform, and previously founded AllTrails before serving as Senior Vice President of Operations at Postmates. As an angel investor in San Francisco, he targets pre-seed and seed-stage companies, focusing on sectors including consumer health, robotics, logistics, and enterprise SaaS. His investment activity spans geos primarily in the United States, with a portfolio that includes Bolt, Hims & Hers, Serve Robotics, and Flexport. While specific check sizes and lead/follow behavior are not publicly confirmed, his history suggests active participation in early-stage rounds across diverse tech verticals. Cook’s distinctive point of view centers on health and fitness AI, reflecting his operational background in scaling consumer wellness businesses like FitOn and AllTrails. He has not published notable public writing on investing, but his career demonstrates a consistent emphasis on operational scaling and product-driven growth in consumer technology.

Russell Cook at a glance

Role
Co-Founder / President
Location
San Francisco, California, United States
Investor type
Individual/Angel
Portfolio companies listed
15
Investments recorded
17

Frequently asked about Russell Cook

What does Russell Cook invest in?
We have not verified a stated sector or stage focus for Russell Cook (San Francisco, California, United States). The profile lists the organization, location and investors we track alongside them.
How do I contact Russell Cook?
Russell Cook's published profile links (website, LinkedIn or X where available) are listed on the StartupFundraising.com investor profile.
Where is Russell Cook based?
Russell Cook is based in San Francisco, California, United States.

Every field above is read from the StartupFundraising investor directory — disclosed location, recorded investments and stated focus — and re-checked as filings arrive. Founders pair it with investors in San Francisco when building a target list.

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