Russell Cook is the Co-Founder and President of FitOn, a health and wellness platform. See portfolio and contact routes.
Russell Cook is the Co-Founder and President of FitOn, a health and wellness platform, and previously founded AllTrails before serving as Senior Vice President of Operations at Postmates. As an angel investor in San Francisco, he targets pre-seed and seed-stage companies, focusing on sectors including consumer health, robotics, logistics, and enterprise SaaS. His investment activity spans geos primarily in the United States, with a portfolio that includes Bolt, Hims & Hers, Serve Robotics, and Flexport. While specific check sizes and lead/follow behavior are not publicly confirmed, his history suggests active participation in early-stage rounds across diverse tech verticals. Cook’s distinctive point of view centers on health and fitness AI, reflecting his operational background in scaling consumer wellness businesses like FitOn and AllTrails. He has not published notable public writing on investing, but his career demonstrates a consistent emphasis on operational scaling and product-driven growth in consumer technology.
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