Steve Hughes is the CEO and Co-Founder of Sunrise Strategic Partners. See contact routes.
Steve Hughes is the CEO and Co-Founder of Sunrise Strategic Partners, a Boulder-based venture capital firm he launched in 2016 after resigning as CEO of Boulder Brands, where he previously built iconic natural food brands like EVOL and Udi's[1][4][5]. His investment thesis targets early-stage consumer packaged goods companies in the healthy, active, and sustainable lifestyle sectors that resonate with millennials, specifically those with $10–$20 million in revenue and 50%+ year-over-year growth[1][3][8]. The firm typically provides growth capital to companies in the food and beverage space, with a primary focus on North America, though specific check sizes and lead/follow behavior are not explicitly detailed in available sources[1][3]. Notable portfolio companies include PACT, a Boulder-based apparel company that received the fund’s first investment, and various natural food and beverage startups aligned with the millennial lifestyle focus[1]. Hughes distinguishes his approach by emphasizing brands with strong proof of concept and significant sales traction, positioning Boulder as “the Silicon Valley of food” while investing in trending categories transforming the natural channel[1
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