Will Martin is the Founder and Director of Portfolio Ventures. See portfolio, sector focus and contact routes.
Will Martin is the Founder and Director of Portfolio Ventures, a London-based UK seed fund and angel network he co-founded with Will Brooks in October 2014 to support early-traction startups. His investment thesis targets pre-seed and seed-stage companies across fintech, insurtech, AI, SaaS, and consumer internet, primarily within the UK and EMEA regions including the Middle East and Africa. While individual angel check sizes are cited as $0–$50K, the firm’s typical investment ranges from £100,000 to £500,000, though his specific lead or follow behavior is not explicitly detailed. Notable portfolio companies include Marshmallow, Swap, Credit Kudos, PensionBee, and The Electric Car Scheme. Martin emphasizes connecting early-stage firms with capital, mentorship, and a founder-focused network rather than publishing distinctive public writing or a unique point of view. His track record includes 58 investments and 6 exits across 56 companies.
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