What is Ardoq's primary value proposition for enterprise customers?

Ardoq positions itself as a SaaS platform to navigate digital transformation by automating the mapping of IT landscapes. According to Slide 4, it replaces manual, consultant-led processes that take 5 months with an automated engine that delivers results in 3 weeks. This allows companies to identify 'rationalization candidates'—essentially cutting redundant software costs—saving mid-sized companies an estimated $0.5M to $1M annually.

How does Ardoq demonstrate its market leadership in the deck?

The deck leans heavily on industry analysts. Slide 7 highlights their status as a 'Gartner Peer Insights Customers' Choice 2021,' while Slide 10 shows their position in the 'Leaders' or 'Strong Performers' sections of the Forrester Wave (March 2021) and the Gartner Magic Quadrant (November 2021). This external validation is crucial for Series D rounds to prove the product has won the market's trust.

What are the key financial metrics shared in the Ardoq deck?

Slide 12 provides a snapshot of the company's health as of Q3 2021. It reports an ARR of $11.1 million, representing 82% year-over-year growth. Efficiency metrics are also strong, with a 5.5x LTV to CAC ratio and an 83% gross margin. The ARR growth chart shows a clear acceleration, jumping from $6.1M to $11.1M in just one year.

What is missing from the Ardoq Series D pitch deck?

Notably, the deck lacks a dedicated 'Team' slide, which is unusual for a pitch deck but common in late-stage rounds where the company's performance and market position are the primary focus. It also lacks a specific 'Use of Funds' or 'The Ask' slide, though catalogue facts indicate they successfully raised $125 million. There is also no detailed breakdown of the competitive landscape beyond high-level Gartner quadrants.

How does Ardoq plan to expand its market reach according to the slides?

Slide 11 outlines 'attractive adjacencies' beyond the core Enterprise Architecture market. By positioning itself at the intersection of EA, Ardoq eyes the $150B Cyber Security and Risk Management market, the $36B GRC (Governance, Risk, and Compliance) market, and the $1.5B Master Data Management market. This suggests a strategy of horizontal expansion into broader IT governance.

Ardoq Pitch Deck (2022): 14-Slide Series D Deck

See all 14 slides of the Ardoq pitch deck — a 2022 Series D deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Ardoq’s 14-slide deck, used for its 2022 Series D round, is a masterclass in enterprise software positioning. The narrative centers on the shift from manual, consultant-heavy Enterprise Architecture (EA) to automated, data-driven platforms. The deck relies heavily on external validation, citing Gartner and Forrester multiple times to establish market leadership. With a reported $11.1M ARR as of Q3 2021 and 82% year-over-year growth, the financials support a robust 'land and expand' model. While the deck lacks a traditional team slide or a specific 'ask' for the $125M round, it compensates wit…

Key takeaways

Ardoq claims a significant efficiency advantage, reducing the time to identify rationalization candidates from 5 months to 3 weeks (Slide 4).
The company utilizes a 'land and expand' journey that moves from operational application cost reduction (15-25%) to strategic digitalization roadmaps (Slide 5).
Geographic ARR distribution shows a strong presence in the Nordics (37%) and Europe (27%), with rapid growth in the UK at 172% LTM (Slide 6).
Third-party validation is a core theme, with Ardoq being named a Gartner Peer Insights Customers' Choice in 2021 (Slide 7).
The deck positions Ardoq as a 'Digital Native' platform, contrasting it against 'Legacy EA Platforms' from the 1990s and 2000s (Slide 8).
Financial highlights from Q3 2021 include an 82% ARR growth YoY, a 5.5x LTV/CAC ratio, and an 83% gross margin (Slide 12).
The market opportunity is framed by a 10-12% CAGR in the EA market, with adjacent opportunities in Cyber Security ($150B) and GRC ($36B) (Slide 11).
The technical differentiator is the 'Ardoq Intelligence Graph,' which supports automated data collection and various add-on modules (Slide 9).

Introduction and Vision

Slide 1: Title Slide

The deck opens with a standard title slide featuring the Ardoq logo and the name of the presenter, Erik Bakstad, Co-Founder & CEO. The design is clean, utilizing the company's brand colors of teal and purple with abstract geometric shapes.

Slide 2: The Hook

Slide 2 uses a minimalist approach to address the psychological barrier to corporate change. The text reads: "We Love Change. Said no one. Ever. We are here to change that." This slide serves as a thematic bridge to the problem of digital transformation, which is often hindered by the complexity of legacy systems and organizational inertia.

The Solution and Business Case

Slide 3: The SaaS Platform for Digital Transformation

Slide 3 defines Ardoq as "The SaaS Platform to Navigate Digital Transformation." It includes a powerful testimonial from a Fortune 100 Cable and Entertainment Company claiming they could "save over $10 million in the first year through rationalization. Easily." Two screenshots demonstrate the product's interface: one for identifying rationalization candidates and another for analyzing the impact of change. This slide immediately anchors the product in high-dollar ROI.

Slide 4: Example Use Case

This slide provides a direct comparison between the "Traditional approach w. consultants" and the "Ardoq" approach. The traditional method involves manually combining thousands of excels and mapping dependencies in PowerPoint, taking approximately 5 months. Ardoq claims to automate data collection and processing via its engine, reducing the time to "~3 weeks." The business case notes that a mid-sized company can save "~$0.5-1M annually in application portfolio cost" and "~$400K from a more effective analysis process."

Slide 5: The Use Case Journey

Slide 5 illustrates the 'Land and Expand' strategy. The journey is divided into three stages:

Operational focus: 15-25% reduction in application cost, targeting EA & IT teams. · Tactical focus: 20-30% reduction in change project cost, expanding to business units. · Strategic focus: Described as 'Immeasurable' value, moving up the organization to include CxOs for strategic digitalization roadmaps.

This progression shows investors how Ardoq increases its footprint and stickiness within a customer over time.

Market Validation and Traction

Slide 6: Global Blue Chip Portfolio

Slide 6 displays a world map showing ARR growth by region. Key figures include 102% ARR growth LTM in North America and 172% ARR growth LTM in the UK. The regional breakdown of ARR as of Q3 2021 is: Nordic (37%), Europe (27%), USA (25%), and Rest of World (11%). Although customer logos are redacted in this version, the slide emphasizes a global, diversified revenue base.

Slide 7: Customer Feedback

This slide focuses entirely on third-party validation. It highlights Ardoq's position as a "Gartner Peer Insights Customers' Choice 2021" and shows a rating of 4.6 stars from 85 reviews. By placing themselves in the top-right quadrant of the 'Voice of the Customer' chart, Ardoq reinforces its reputation for user satisfaction relative to competitors like LeanIX and BizzDesign.

Slide 8: Market Fragmentation

Slide 8 argues that the EA-tools market is fragmented and that "digital native platforms with a SaaS business model and data driven approach" will be the new leaders. A timeline contrasts 'Legacy EA Platforms' (launched in the 1990s and 2000s) like MEGA and Software AG against 'Digital Native EA Platforms' (2010s) like Ardoq and LeanIX. This positioning frames Ardoq as the modern alternative to aging incumbents.

Technology and Market Opportunity

Slide 9: Technical Differentiation

Slide 9 details the "Ardoq Intelligence Graph," described as an "ultra-flexible platform built on graph database." The architecture includes add-on modules (Insights generator, Engagement Platform, Scenarios) and automated data collection workflows. Integrations with AWS, ServiceNow, Excel, Docker, Zapier, and Azure are highlighted to show how the platform fits into existing enterprise ecosystems.

Slide 10: Analyst Recognition

Slide 10 doubles down on analyst reports, showing Ardoq's position in the Forrester Wave (March 2021) and the Gartner Magic Quadrant (November 2021). In both charts, Ardoq is highlighted in a red box, situated among the leaders and strong performers. This slide is intended to de-risk the investment by showing that the industry's most respected gatekeepers have vetted the technology.

Slide 11: Market Growth and Adjacencies

Ardoq frames the Enterprise Architecture market as "no longer niche." They cite a 10-12% market CAGR from 2020 to 2025. The slide breaks down the opportunity into:

$2B: Companies looking to kick-start EA practices. · $300M-$500M: Companies looking to replace legacy EA tools. · Adjacencies: Cyber Security and Risk Management (~$150B) and Enterprise Governance, Risk, and Compliance (~$36B).

This suggests that Ardoq's total addressable market (TAM) is far larger than the core EA space.

Financials and Conclusion

Slide 12: SaaS Metrics

Slide 12 is the most data-dense slide in the deck. It shows a bar chart of ARR growth from Q3 2016 to Q3 2021. The ARR reached $11.1M in Q3 2021 , up from $6.1M in Q3 2020 (an 82% increase). Other 'top-tier SaaS Metrics' listed include a 5.5X LTV/CAC and an 83% Gross margin YTD. The chart shows a clear inflection point in growth starting in late 2019.

Slide 13: Vision Statement

The penultimate slide states the company's aspiration: "We aspire to be the global benchmark for profitable transformation." It mirrors the design of the hook slide, providing a bookend to the presentation.

Slide 14: Final Slide

The final slide is a promotional graphic for the source of the deck, bestpitchdeck.com, and does not contain Ardoq-specific information.

What Works in the Ardoq Deck

The Ardoq deck is highly effective because it prioritizes external validation over internal claims. By citing Gartner and Forrester on four separate slides (7, 8, 10, 11), the company leverages the credibility of established analysts to justify its Series D valuation. The comparative ROI on Slide 4 is another strength; it doesn't just say the product is better, it quantifies the time saved (5 months vs. 3 weeks) and the dollar value of that time. Finally, the financial transparency on Slide 12, showing a 5.5x LTV/CAC and 83% gross margins, provides the 'hard' data required for late-stage investors to model their returns.

What is Missing from the Ardoq Deck

The most glaring omission is a Team slide. While this is common in later rounds where the focus shifts to metrics, investors still typically want to see the leadership team's pedigree, especially in a $125M round. There is also no Ask slide or Use of Funds breakdown. While we know from catalogue facts that they raised $125M, the deck itself does not specify how that capital will be deployed—whether for R&D, international sales expansion, or M&A. Lastly, the competitive analysis is limited to Gartner quadrants; a more detailed 'feature-by-feature' comparison against key rivals like LeanIX could have strengthened the case for their 'Intelligence Graph' superiority.

Founder Takeaways

Founders should copy Ardoq's 'Use Case Journey' (Slide 5) . Many decks fail to show how a product evolves from a niche tool to a strategic enterprise necessity. Ardoq clearly maps how they move from the IT department to the C-suite. Additionally, the 'Legacy vs. Digital Native' timeline (Slide 8) is a brilliant way to frame a market. It doesn't just list competitors; it categorizes them as 'old' and 'obsolete,' positioning the founder's company as the inevitable future. Finally, if you have third-party awards or analyst mentions , don't bury them. Ardoq makes them the centerpiece of their narrative, which is the most efficient way to build trust quickly in a high-stakes fundraising environment.

Frequently asked questions

What is Ardoq's primary value proposition for enterprise customers?: Ardoq positions itself as a SaaS platform to navigate digital transformation by automating the mapping of IT landscapes. According to Slide 4, it replaces manual, consultant-led processes that take 5 months with an automated engine that delivers results in 3 weeks. This allows companies to identify 'rationalization candidates'—essentially cutting redundant software costs—saving mid-sized companies an estimated $0.5M to $1M annually.
How does Ardoq demonstrate its market leadership in the deck?: The deck leans heavily on industry analysts. Slide 7 highlights their status as a 'Gartner Peer Insights Customers' Choice 2021,' while Slide 10 shows their position in the 'Leaders' or 'Strong Performers' sections of the Forrester Wave (March 2021) and the Gartner Magic Quadrant (November 2021). This external validation is crucial for Series D rounds to prove the product has won the market's trust.
What are the key financial metrics shared in the Ardoq deck?: Slide 12 provides a snapshot of the company's health as of Q3 2021. It reports an ARR of $11.1 million, representing 82% year-over-year growth. Efficiency metrics are also strong, with a 5.5x LTV to CAC ratio and an 83% gross margin. The ARR growth chart shows a clear acceleration, jumping from $6.1M to $11.1M in just one year.
What is missing from the Ardoq Series D pitch deck?: Notably, the deck lacks a dedicated 'Team' slide, which is unusual for a pitch deck but common in late-stage rounds where the company's performance and market position are the primary focus. It also lacks a specific 'Use of Funds' or 'The Ask' slide, though catalogue facts indicate they successfully raised $125 million. There is also no detailed breakdown of the competitive landscape beyond high-level Gartner quadrants.
How does Ardoq plan to expand its market reach according to the slides?: Slide 11 outlines 'attractive adjacencies' beyond the core Enterprise Architecture market. By positioning itself at the intersection of EA, Ardoq eyes the $150B Cyber Security and Risk Management market, the $36B GRC (Governance, Risk, and Compliance) market, and the $1.5B Master Data Management market. This suggests a strategy of horizontal expansion into broader IT governance.

Cover slide of the Ardoq pitch deck — Series D 2022 — Ardoq pitch deck, slide 1 (2022)

Ardoq pitch deck: the facts

Company: Ardoq
Year: 2022
Stage: Series D
Slides: 14
Sector: Software / Enterprise Software
Deck type: Introduction / Series D
Outcome: $125M raised at $300M+ valuation
Headquarters: Oslo, Norway (implied by Nordic focus and founder)

Ardoq pitch deck PDF

The full Ardoq deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Ardoq pitch deck was used for

This is Ardoq’s Series D pitch deck from 2022, used to raise $125 million to scale its SaaS platform for enterprise architecture and digital transformation. The company positions itself as a digital‑native alternative to legacy enterprise architecture tools, helping large organizations rationalize applications and speed up change programs, backed by quantified ROI claims and blue‑chip customer references. The deck emphasizes global expansion, product development, and team growth as primary uses of funds, aligned with the funding announcement and Ardoq’s own communications. It sits in the late‑stage, enterprise software category and leverages third‑party analyst recognition from Gartner and Forrester as validation of market leadership.

Business model: SaaS enterprise architecture platform that helps organizations map, visualize, and manage complex digital systems, data flows, and change initiatives.

Round: Series D
Year: 2022
Raised: $125 million Series D round announced March 9, 2022.
Lead investor: EQT Growth
Investors: EQT Growth., One Peak (also referred to as One Peak Partners)., Firda (mentioned as a Norwegian VC firm participating in the round).
Headquarters: Oslo, Norway
Industry: Enterprise software / Enterprise Architecture SaaS.

Total funding: Ardoq has raised at least $125 million in a Series D round; one startup guide reports total funding of approximately $159 million including earlier rounds.

Use of funds as presented: Funding Ardoq’s continued global expansion, further investment in its commercial platform and best‑in‑class product offering, and growing its team.

What happened after the Ardoq deck

Following the Series D pitch process, Ardoq completed a $125 million funding round in March 2022 at a reported valuation of over $300 million, led by EQT Growth with participation from One Peak and other investors, to fuel global expansion and product and team growth.

Announcement and closing of the **$125 million Series D** round led by EQT Growth with participation from One Peak and o
Public communications emphasizing that the Series D will fund global expansion, further investment in the commercial pla

What the Ardoq deck got right

Clear linkage between product value and quantified customer ROI. The deck opens with a strong value proposition—“The SaaS Platform to Navigate Digital Transformation”—anchored by a Fortune 100 cable and entertainment customer quote about saving over $10 million in the first year through rationalization, directly tying product value to measurable financial impact.
Compelling land‑and‑expand narrative across stakeholder layers. Ardoq’s use case journey slide explains how the platform starts with EA and IT teams, then expands to multiple business units and C‑suite stakeholders, illustrating a land‑and‑expand motion that investors can map to ARR growth and deepening strategic relevance.
Strong traction evidenced by blue‑chip logos and ARR growth metrics. The deck highlights a global blue‑chip customer portfolio, including regional counts (e.g., North America, Nordics, Europe, USA, RoW) and strong ARR growth metrics such as 102% and 172% ARR growth, supporting a story of traction and international scalability.
Distinctive graph‑database‑based platform positioning. Ardoq’s technology slide emphasizes an ultra‑flexible platform built on a graph database, with always up‑to‑date views and add‑on modules, clearly signaling a modern, differentiated architecture versus legacy EA tools and suggesting technical defensibility.
Powerful third‑party analyst validation used as social proof. The deck prominently features recognition from Gartner’s Magic Quadrant for Enterprise Architecture Management Suites and Forrester’s Wave for Enterprise Architecture Tools, providing external validation of Ardoq as a leading platform in its category.
Concrete, phased use‑case framing that connects operations to strategy. Slide content shows a progression from operational and tactical focus to strategic focus, tied to specific use cases like Application Portfolio Optimization and Functional Gap Analysis, which helps investors see concrete applications rather than abstract architecture concepts.

What could have been stronger

Growth metrics lack explicit timeframes and segmentation in the deck excerpt. Although slide text references strong ARR growth figures (e.g., “102% ARR growth” and “172% ARR growth”), the OCR suggests these may be presented without clear timeframes (such as year‑over‑year vs. multi‑year) or segmentation details, limiting an investor’s ability to gauge the sustainability of growth.
Limited visibility into core financial KPIs in visible slides. The deck leans heavily on analyst recognition (Gartner Magic Quadrant, Forrester Wave) and qualitative customer quotes, but the partial text does not show detailed financial performance (revenue levels, gross margin, net retention) that late‑stage investors typically scrutinize.
Competitive differentiation appears more qualitative than quantified in provided text. While the deck references “Application Portfolio Optimization,” “Functional Gap Analysis,” and a graph‑database‑based platform, the OCR does not reveal concrete competitive benchmarks or replacement case studies against specific legacy tools, which could strengthen the differentiation story.

How an investor would read this deck

What draws attention

Robust Series D size of **$125 million** in a relatively specialized enterprise architecture niche, suggesting strong investor conviction and a sizeable addressable market.
Clear articulation of **digital transformation** pain points and application portfolio rationalization savings (e.g., Fortune 100 customer quote about saving over $10 million in the first year), which directly ties product value to financial outcomes.
Use of **land‑and‑expand** framing (starting with IT/EA teams, then expanding to multiple business units and C‑suite stakeholders) to explain upsell and expansion dynamics.
Strong emphasis on **blue‑chip customer portfolio** and high ARR growth metrics, which are central to assessing traction at late stage.
Third‑party validation via **Gartner Magic Quadrant** and **Forrester Wave** mentions, which are meaningful signals in the enterprise architecture tooling market.

Risks that stand out

Enterprise architecture tools often face adoption challenges beyond IT and architecture teams; Ardoq’s strategy to engage broader business stakeholders and CxOs may depend on significant change‑management and could slow expansion if not executed well.
Reliance on being positioned as a “leading platform” by Gartner and Forrester is valuable, but analyst recognition can shift over time as competitors evolve or larger suites integrate similar capabilities.
Late‑stage funding at a valuation reported as over $300 million puts pressure on Ardoq to maintain high growth rates and efficient economics in a sector where budgets can be cyclical and influenced by macro IT spending trends.
As a specialized enterprise architecture SaaS, Ardoq may face competition from both niche players and broader enterprise platforms (e.g., cloud providers, ITSM tools) that attempt to subsume architecture visualization and transformation planning into larger suites.

Questions this deck invites

How are Ardoq’s reported ARR growth figures (e.g., 102% and 172%) distributed across customer cohorts, geographies, and product modules, and what is the underlying net revenue retention?
What concrete examples exist of customers moving from legacy enterprise architecture tools to Ardoq, including measurable outcomes (deployment time, cost savings, user adoption) and churn data from these migrations?
How scalable is the graph‑database‑based platform in very large enterprises (e.g., Fortune 100) in terms of performance, security, and data governance, and what benchmarks or certifications support this?
What is Ardoq’s go‑to‑market motion (direct vs. partner‑led), including sales efficiency metrics such as CAC payback, sales cycle length, and expansion rates across the “land and expand” journey described in the deck?
How concentrated is Ardoq’s revenue among its largest customers, and what contract structures (term length, pricing model, upsell levers) underpin the ARR growth highlighted in the deck?

What founders can take from the Ardoq deck

Quantified customer ROI, such as a Fortune 100 firm stating potential first‑year savings of over $10 million from application rationalization, can powerfully anchor a late‑stage narrative in concrete financial outcomes, not just technical benefits.
Structuring the story around a clear **use case journey**—from IT/EA teams to multiple business units and finally C‑suite stakeholders—helps investors understand the land‑and‑expand motion and how the product becomes strategic over time.
Showcasing blue‑chip customer logos alongside regional distribution and ARR growth figures reinforces both market credibility and traction, especially when paired with clear geography‑level stats.
Highlighting a distinct technology foundation (such as a graph‑database‑based platform with always‑up‑to‑date views and modular add‑ons) can strengthen perceived defensibility and differentiation versus legacy tools.
Third‑party analyst validation from Gartner and Forrester, when prominently featured, can substantiate claims of market leadership and reduce perceived risk for investors unfamiliar with the enterprise architecture category.
Aligning deck messaging with public funding announcements (use of funds for global expansion, platform investment, and team growth) creates coherence between the story told to investors and the company’s external communications.

Ardoq pitch deck: common questions

What does Ardoq do?

Ardoq is a **SaaS enterprise architecture platform** that gives organizations an accurate, always‑up‑to‑date picture of their digital systems and change initiatives, helping them navigate digital transformation and rationalize complex application portfolios.

How much did Ardoq raise in its Series D round, and who invested?

In March 2022, Ardoq announced a **$125 million Series D** funding round led by **EQT Growth**, with participation from **One Peak** and additional investors including Norwegian VC **Firda**, according to a BusinessWire release, TechCrunch coverage, and Business Insider’s deck feature.

What was Ardoq raising money for in this Series D deck?

The Series D funds are earmarked for **continued global expansion**, further investment in Ardoq’s **commercial platform**, **product development**, and **team growth**, as explicitly stated in Ardoq’s own communications and the funding announcement.

What valuation did Ardoq achieve in the Series D round?

TechCrunch reported that sources close to Ardoq said the $125 million Series D valued the company at **over $300 million**, and one startup guide similarly cites a $300 million valuation for this round.

What are the key messages in Ardoq’s Series D pitch deck?

The Series D pitch deck highlights Ardoq’s role as “**The SaaS Platform to Navigate Digital Transformation**,” showcases quantified savings (e.g., over $10 million in first‑year rationalization for a Fortune 100 customer), blue‑chip logos with strong ARR growth, a graph‑database‑based tech platform, and third‑party validation from **Gartner’s Magic Quadrant** and **Forrester Wave** for enterprise architecture tools.

Sources

Funding and outcome facts on this page were researched on 2026-08-21 from the pages below.

What the investor wrote

Investor-side writing matched to this company through dated, cited funding evidence.

EQT Growth · Victor Engelsson

Related funding context

This investor wrote about a closely related funding event for this company, not verified as the same round.

March 1, 2022

Ardoq provides cloud-native Enterprise Architecture software designed to transform digital business execution for modern organizations globally.
“Ardoq’s visionary, best-in-class cloud-native Enterprise Architecture software is transforming the digital business execution of modern organizations and enterprises across the world.”
Written at the time of the investment · Source
Founded in 2013 by Magnulf Pilskog and Erik Bakstad, Ardoq has expanded to over 230 professionals across Oslo, Copenhagen, London, and New York.
“Founded in 2013 by Magnulf Pilskog and Erik Bakstad and headquartered in Oslo, Norway, Ardoq has grown to a team of over 230 professionals with further offices in Copenhagen, London and New York.”
Written at the time of the investment · Source
Ardoq serves a global customer base including major clients such as Exxon, Carlsberg, BT, Morrisons, MUFG, and Riot Games.
“Driven by this passionate and market-leading team, Ardoq is one of the world’s leading vendors of cloud-native Enterprise Architecture software, with a truly global customer base and top tier clients such as Exxon, Carlsberg, BT, Morrisons, MUFG and Riot Games.”
Written at the time of the investment · Source
Ardoq's addressable market was $3.4 billion in March 2022 and is projected to grow 10% to 12% annually.
“Ardoq’s already sizable addressable market is set to grow 10 - 12% per annum, up from $3.4 billion today (March 2022).”
Written at the time of the investment · Source

What the deck itself said

The strong value proposition is proved by our global blue chip customer portfolio... North America 3 102% ARR growth [0 172% ARR grows Customer logos redacted Nordic 37 Europe 27 U… (Slide 6 · Traction)

Ardoq pitch deck slides

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What each slide of the Ardoq pitch deck says

Slide 3

The SaaS Platform to Navigate Digital Transformation "We could save over $10 million in the first year through rationalization. Easily." - Fortune 100, Cable and Entertainment Company

Slide 4

Example Use Case: Ardoq shortens time to value in Application Portfolio Optimization consultants To identify candidates. Manually combine ‘Map dependencies in ppt. ‘Excel analysis to find Eames, 1000s of excels and profile and score rationalization potential survey data applications Automated data collection Pracesba te tide Knwine Instant recommendations. Ardogq Soe AN ow od re er Jerr dimond

Slide 5

Ardoq's Use Case Journey engages stakeholders across org. - Land and expand customers Operational focus Tactical focus Strategic focus Stakeholders i EA & IT team Expond 10 business units Move up org. and include CxOs a ' Becucsonn change poect o - Realize quickwins and buildthe Use Ardoq to speed up change project Implement foundation with 1 Use Case, typically execution and add cross functional Use 'Application Portfolio Optimization Cases, e.g. Functional Gap Analysis. VALUE

Slide 6

The strong value proposition is proved by our global blue chip customer portfolio... North America 3 102% ARR growth [0 172% ARR grows Customer logos redacted Nordic 37 Europe 27 USA 25 RoW 11 N ot AR as o103 201 &

Slide 9

Our tech platform is unparalleled and the key differentiator wastrucure. Quick to val ith rorotongs BT ST R D I ) meaeegsuecmesor Partner offerings Ultra-flexible 1 platorm built on graph database Extra functionality through add-on modules ensmon Always up-to-date view S 5 & = bbbl ® O e e A tersione %

Slide 10

Ardoq is recognised as = leading platform in the market Forrester Wave: Enerprise Archtecture Gartne:Magic Quackant for Enterprise Archtecture Management Suites (March 2021) Tools (November 2021) ,m' . i f

Slide text above is read directly from the Ardoq deck PDF embedded on this page.