ArchFormation Pitch Deck: 11-Slide Breakdown

The ArchFormation pitch deck introduces a B2B SaaS application designed to reduce the time and cost associated with building cloud infrastructure and implementing DevOps processes. The product aims to cut initial infrastructure development from months to minutes, as illustrated on slide 2. The company targets a $53 billion addressable market within the broader public cloud and DevOps sectors, as stated on slide 3. Their go-to-market strategy involves a phased approach, starting with early-stage companies and expanding to mid-sized and enterprise clients (slide 4). The team comprises three co-…

Key takeaways

• The deck presents ArchFormation as a B2B SaaS Application that helps businesses get 'Ready Cloud Infrastructure with DevOps processes in minutes' (Slide 1).
• The core value proposition is reducing initial infrastructure development from 'Minimum 2 months' to 'Up to 15 minutes' with ArchFormation (Slide 2).
• The total market for Public Cloud is cited as '$410.9 billion, Gartner 2021', with an 'Addressable market: $53 billion, Cloud Automation market, VMR 2021 + $7 billion, DevOps market, RM 2021' (Slide 3).
• The go-to-market strategy outlines three phases: 'Launch Early Stage', 'Go Up Mid-size Market', and 'Focus on Enterprises' (Slide 4).
• The team consists of three co-founders: Dmytro Hachok (Software Architect), Iryna Poida (Head of Product Marketing), and Oleksandr Shakhmatov (DevOps Architect) (Slide 5).
• The deck does not include a problem slide, instead integrating the problem statement into the product description on slide 2.
• There is no dedicated slide for competitive analysis, financial projections, or a specific funding ask.
• The deck is missing information on the company's current traction, business model, or unit economics.

Frequently asked questions

What problem does ArchFormation aim to solve?

ArchFormation aims to solve the problem of lengthy and costly cloud infrastructure development and DevOps process implementation. The deck states that without ArchFormation, initial infra development takes a minimum of 2 months, which they reduce to up to 15 minutes for full infra implementation (Slide 2).

What is ArchFormation's target market size?

ArchFormation targets an addressable market of '$53 billion', which combines the Cloud Automation market and the DevOps market, citing VMR 2021 and RM 2021 as sources. The broader Public Cloud market is stated as '$410.9 billion' (Slide 3).

How does ArchFormation plan to acquire customers?

ArchFormation's go-to-market strategy involves three phases. They plan to 'Launch Early Stage' by offering paid beta with referral benefits, then 'Go Up Mid-size Market' by growing brand awareness and focusing on customer success, and finally 'Focus on Enterprises' through a dedicated sales team (Slide 4).

Who are the key members of the ArchFormation team?

The ArchFormation team includes three co-founders: Dmytro Hachok, who is a Software Architect; Iryna Poida, who serves as Head of Product Marketing; and Oleksandr Shakhmatov, who is a DevOps Architect (Slide 5).

What key information is missing from the provided ArchFormation pitch deck slides?

The provided slides omit several key pieces of information typically found in a pitch deck. These include a dedicated problem slide, details on the business model, competitive analysis, financial projections, current traction, and a specific funding ask or use of funds. Only 6 of the 11 total slides were provided.

ArchFormation pitch deck: the facts

Company

ArchFormation

Slides

11

Sector

Enterprise Software

ArchFormation pitch deck PDF

The full ArchFormation deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the ArchFormation pitch deck was used for

This is an 11‑slide ArchFormation pitch deck hosted on SlideShare, dated December 8, 2022, for an early‑stage B2B SaaS product in cloud infrastructure and DevOps automation. The deck positions ArchFormation as a visual infrastructure designer that generates infrastructure as code and DevOps pipelines to speed up cloud projects and migrations. It compares the product to several competitors and lays out a go‑to‑market plan starting with startups and small businesses, then expanding to mid‑market and enterprises. No specific fundraising round size, valuation, or named investors are disclosed in the deck or in available public sources.

Business model: B2B SaaS / no‑code cloud infrastructure design and deployment platform focused on AWS and Terraform.

Industry

Enterprise software / cloud infrastructure and DevOps tooling.

What the ArchFormation deck got right

• Clear, specific problem framing in cloud infra and DevOps. The deck presents a well‑defined problem statement around the complexity, cost, and risk of cloud infrastructure projects and DevOps process misalignment, which aligns with pain points commonly discussed in ArchFormation’s later product materials.
• Cohesive product narrative consistent with live capabilities. The product overview frames ArchFormation as a three‑step workflow (build using templates and drag‑and‑drop, convert to infrastructure and DevOps code with documentation, manage and improve through a dashboard), which matches capabilities described in current documentation and listings.
• Broad feature coverage across design, code generation and DevOps management. The feature slide highlights vendor‑neutral infrastructure diagramming, infrastructure and microservices code generation, and DevOps process code and management, painting a comprehensive lifecycle tool rather than a narrow IaC generator.
• Direct competitive positioning against known IaC tools. The competitor comparison names Brainboard, Argonaut, Massdriver and Cloudcraft and points to limitations such as Terraform‑only components or deploy/remove‑only jobs, helping position ArchFormation as a more complete and less lock‑in‑prone solution.
• Thought‑through SaaS business model with enterprise upsell. The business model slide details annual contracts, per‑project/user fees, premium features, and enterprise contracts with SLA and SSO, showing that the team has considered both self‑serve and enterprise monetization paths.
• Structured go‑to‑market progression from early adopters to enterprises. The go‑to‑market slide lays out a staged approach from startups and small businesses through mid‑size organizations to Fortune 500 enterprises, emphasizing paid beta, referral benefits, customer success, and dedicated sales, which gives investors a sense of planned market evolution.

What could have been stronger

• No visible traction or usage metrics. The deck does not present any traction metrics such as active users, paying customers, revenue, or deployment volume, leaving investors without evidence of market validation at the time of the pitch.
• Limited, qualitative competitive analysis. The competitive slide lists several tools (Brainboard, Argonaut, Massdriver, Cloudcraft) with qualitative claims but omits a structured comparison of feature depth, pricing, or customer segments, limiting the clarity of ArchFormation’s differentiated positioning.
• High‑level business model without pricing detail. Although the business model slide outlines annual fees, premium features, and enterprise contracts, it does not include specific price points, unit economics, or examples of customer tiers, making it difficult to assess revenue potential or willingness to pay.
• Go‑to‑market plan lacks operational detail. The go‑to‑market slide describes a sequence from startups to Fortune 500 enterprises but lacks specifics on channels, sales motion, partner strategy, or concrete milestones, which weakens confidence in execution.
• No team or founder information provided in the deck. The deck does not mention the team, founders, or prior experience in cloud infrastructure or DevOps, leaving a key diligence question unanswered for a technically demanding product.

How an investor would read this deck

What draws attention

• Validate that the current product matches the deck’s promise of visual architecture design, Terraform generation, and DevOps pipeline creation by reviewing the live platform and documentation.
• Understand the target customer profile in practice (startups vs. mid‑market vs. enterprise) by examining current marketing positioning and customer examples, given the broad segmentation in the go‑to‑market slide.
• Evaluate the depth of the competitive moat versus listed tools such as Brainboard, Argonaut, Massdriver, and Cloudcraft, focusing on vendor‑neutral support, microservices code generation, and DevOps management capabilities.
• Assess how the SaaS pricing and contract structure described in the business model slide (annual fees, premium features, enterprise contracts) have been implemented, including ARPU and churn.
• Investigate the technical robustness and security posture of generated infrastructure and pipelines, given that the product promises to dramatically shorten infra build times and reduce errors.

Risks that stand out

• If the product cannot meaningfully reduce time‑to‑infrastructure or if generated code requires substantial manual rework, the core value proposition may not hold, weakening adoption.
• Competition from other infrastructure‑as‑code design tools and cloud provider‑native solutions may erode differentiation, especially if rivals expand into the same feature set highlighted in the deck’s competitor slide.
• The absence of publicly disclosed funding rounds or investor backing could signal limited scale or slower growth, though it may also reflect bootstrapping; this uncertainty is a risk for investors seeking rapid scaling.
• If the company has not yet implemented the enterprise‑grade features (SLA, single‑tenant, SSO, exclusive features) described in the business model slide, it may face challenges selling to larger customers.
• Dependence on AWS and Terraform as primary stack components could limit addressable market if multi‑cloud and alternative IaC preferences dominate in target segments, unless the product broadens support.

Questions this deck invites

• What are ArchFormation’s current customer numbers, segments, and logos, and how do they map to the startups, mid‑size, and enterprise targets described in the go‑to‑market slide?
• How does ArchFormation differentiate functionally and economically from Brainboard, Argonaut, Massdriver, and Cloudcraft today, beyond the qualitative statements in the deck’s competitor slide?
• What are the concrete pricing tiers (annual fee, per‑project/user, premium features, enterprise contracts) and associated unit economics (CAC, LTV, gross margin)?
• What evidence exists that ArchFormation can reliably reduce initial infrastructure development from months to days or minutes (case studies, benchmarks, user feedback)?
• Who are the founders and key team members, what are their backgrounds in cloud infrastructure, DevOps, and SaaS, and how much time they are dedicating to this venture?

What founders can take from the ArchFormation deck

• A clear articulation of the pain in cloud infrastructure design and DevOps setup, backed by specific delays and risks, can effectively set up the value of a no‑code automation platform.
• Demonstrating a before‑and‑after timeline (“Minimum 2 months” vs. accelerated implementation with ArchFormation) provides an intuitive way to convey impact even without hard metrics.
• Structuring the product story as a simple sequence (build, convert, manage) helps investors quickly grasp workflow in a complex technical domain.
• Including a competitor slide with named tools (Brainboard, Argonaut, Massdriver, Cloudcraft) signals market awareness and positions the product within an existing category, even if the analysis could be deeper.
• Explicitly outlining a business model with annual contracts, premium features, and enterprise packages shows forethought about monetization beyond pure product description.
• A staged go‑to‑market from startups to enterprises, if tied to specific tactics and milestones, can reassure investors that expansion will be deliberate rather than opportunistic.

ArchFormation pitch deck: common questions

What does ArchFormation do?

ArchFormation is a cloud infrastructure design and deployment platform that lets teams visually design architectures and then generate Terraform code and DevOps pipelines to deploy to AWS. The 2022 pitch deck frames it as a B2B SaaS tool to reduce the time and cost of building cloud infrastructure and implementing DevOps processes.

What stage was ArchFormation at when this pitch deck was created?

The SlideShare pitch deck is dated December 8, 2022 and presents ArchFormation as an early‑stage product targeting startups and small businesses first, then mid‑size and enterprise customers. It does not specify pre‑seed, seed, or Series A, but the emphasis on “paid beta,” early customers, and market entry strongly suggests it was used at or near the company’s initial fundraising phase. There is no public disclosure tying this specific deck to a named round or investor.

What business model does ArchFormation pitch in this deck?

The deck describes a B2B SaaS model focused on annual contracts, with a core annual fee, per‑project or per‑user pricing, and additional premium features, plus higher‑priced enterprise contracts with SLA, single‑tenant, SSO and exclusive features. External product listings and documentation show subscription‑style plans for developers and teams, consistent with the SaaS packaging described in the deck.

How accurate is the ArchFormation pitch deck compared to the current product?

Public information confirms ArchFormation’s core functionality of visually designing cloud infrastructure and generating Terraform code for AWS, aligning with the product overview and feature slides in the deck. However, there is no public evidence about whether the specific go‑to‑market, pricing tiers, or roadmap elements (such as certain enterprise features) were executed exactly as described in the slides. Those slides should be treated as forward‑looking plans rather than verified outcomes.

Where can I find the ArchFormation pitch deck and is there more than one version?

The deck is available as an 11‑slide presentation on SlideShare under the title “ArchFormation PitchDeck,” with text describing the problem, product overview, features, competitors, go‑to‑market and business model. It appears to be the main publicly accessible fundraising deck, and there is no evidence of a different official version tied to a specific announced round.

Sources

Funding and outcome facts on this page were researched on 2026-08-21 from the pages below.

• Design Cloud Infrastructure and Get Terraform Code
• No-Code Cloud Architecture: How DevOps Teams Save Time
• Infrastructure as Code Tools for DevOps: A Comprehensive Guide
• ArchFormation: Overview
• ArchFormation PitchDeck | PDF - Slideshare
• Getting Started
• ArchFormation: Design and deploy infrastructure to AWS using no...
• Onboarding

ArchFormation pitch deck slides

What each slide of the ArchFormation pitch deck says

Slide 1

Ld ~ ArchFormation Get Ready Cloud Infrastructure with DevOps processes in minutes B2B SaaS Application

Slide 2

ArchFormation Problem Overview X New projects development and migrations are difficult Initial work involves many preparation steps, hiring and POC costs that delays go-to market. Cloud infrastructure design is very expensive and labour-heavy There is always a risk of wrong technology selection and lack of experience in specific tools or areas. Often DevOps processes are not in sync with live infrastructure The lack of proper DevOps processes leads to competitive releases delays and creates a mess in software development life cycle. A

Slide 3

Without ArchFormation Minimum 2 months for initial infra development With ArchFormation for full infra implementation ArchFormation Our Product We help businesses to reduce the time and costs of building Cloud Infrastructure and implementing DevOps processes. MM» infra sprint 1 infra sprint 2 infra sprint 3 infra sprint 4 dev sprint 1 < ArchFormation dev sprint 1 dev sprint 2 dev sprint 3 dev sprint 4

Slide 4

ArchFormation Q Product Overview Build l Use built-in architecture templates and visually adjust them for your use-case through drag-and-drop interface. Convert 2 Get your fresh infrastructure code and DevOps pipelines with documentation written and set up using industry standard open-source tools and best practices. Infrastructure generated by ArchFormation Manage 3 Control DevOps processes and improve the received code as you like depending on your needs through the intuitive dashboard. Don't waste time on POC-related trials and errors, just draw the infrastructure, get the code with documentation and start using it!

Slide 5

ArchFormation ~ Market Size Total market: $410.9 billion, Public Cloud market, Gartner 2021 Addressable market: $53 billion, Cloud Automation market, VMR 2021 + $7 billion, DevOps market, RM 2021 Startups, small to medium businesses and enterprises are trending to start or migrate to the public clouds. The demand in automation of proper cloud infrastructure setup and DevOps processes implementation is growing as the hiring and initial setup are most cost and time consuming.

Slide 6

Features ArchFormation.com Infrastructure diagram drawing Generate infrastructure code Generate microservices code Generate DevOps processes code Manage DevOps processes through dashboard Vendor-neutral + Competitors Brainboard.co only Terraform components are allowed only Terraform code is generated only deploy/remove infrastructure is available Argonaut.dev Massdriver.cloud very small and limited architecture representation only Argonaut tool related code is generated only deploy/remove jobs only deploy/remove jobs are are available available custom Argonaut deployment tool is the only lock-in Cloudcraft.co only Terraform code is generated

Slide 7

Go-to Market Starting with startups, small businesses and individuals we are planning to expand within the vertical, targeting medium businesses and enterprises. Launch Early Stage Go Up Mid-size Market Focus on Enterprises Offer paid beta with referral benefits to Grow brand awareness and reputation. Target Fortune 500 and get large acquire first customers and gather the Focus on customer success and contracts with enterprises through usage feedback. automated outreach for mid-sized dedicated sales team. organizations.

Slide 8

ArchFormation Q Business Model Business model is targeted for the annual contracts and tailored to support customer's growth through additional paid features. Annual fee Premium features Per-project/user annual fee for Additionally to annual fee continued access to core optional paid features required features. for specific customer needs. Enterprise contracts Expensive contracts with SLA, single tenant, SSO and exclusive enterprise features.

Slide text above is read directly from the ArchFormation deck PDF embedded on this page.

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