Will Coleman, Founder of Alto

About Will Coleman

Will Coleman is the founder and CEO of Alto, a Dallas-based rideshare service. Founded in 2018, Alto distinguishes itself by hiring drivers as W-2 employees and operating its own fleet of luxury vehicles. The company secured $45 million in Series B funding, bringing its total capital raised to $60 million, and plans to transition to an all-electric fleet and expand its national footprint. Prior to Alto, Coleman was a partner at McKinsey.

Will Coleman at a glance

• Company: Alto
• Total raised: $60M
• Latest round: Series B
• Investors: Tuesday Capital, Goff Capital, Franklin Templeton, Alumni Ventures Group, Senterra, Green Park & Golf Ventures
• Location: Dallas, Texas, United States

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