Adam B. Struck is the Founder and Managing Partner of Struck Capital. See sector focus, stage focus and contact routes.
Adam B. Struck is the Founder and Managing Partner of Struck Capital, a Santa Monica-based seed-stage venture firm he launched in 2014 after serving as an M&A and private equity attorney at Kirkland & Ellis and co-founding the CPG company Long Island Brand Beverages. His investment thesis targets early-stage B2B and B2B2C companies, primarily in Consumer Software and FinTech, with a geographic focus on Los Angeles and the broader United States. Struck Capital typically leads seed rounds, offering operational expertise and tactical support alongside capital rather than just following deals. Notable portfolio companies where Struck holds board positions include Meez Culinary Solutions, Stellar, Mate Fertility, Blackcart, and Instrumental Labs. Struck distinguishes his approach by emphasizing “founder-first” capital that prioritizes founders’ needs in product development, sales, and marketing, while seeking founders who are objective, communicative, and transparent. He was recognized by Forbes on the 30 Under 30 List for Venture Capital, highlighting his early impact in the sector.
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