Avichay Nissenbaum is the Founder and General Partner of lool Ventures, a Tel Aviv-based early-stage firm. See sector focus and contact routes.
Avichay Nissenbaum is the Founder and General Partner of lool Ventures, a Tel Aviv-based early-stage firm, bringing prior experience as a founder and CEO of Yedda (acquired by AOL) and SmarTeam (acquired by Dassault Systèmes). His investment thesis targets pre-seed and seed-stage startups in Israel, with specific focus on advertising, internet, and early-stage technology sectors led by mission-driven founders. The firm typically leads seed rounds with check sizes ranging from $500,000 to $2.5 million, centering around $1.7 million, while Nissenbaum personally operates as an angel investor with checks between $50,000 and $500,000. Notable portfolio companies include Beewise, NoTraffic, Eleos Health, and Tipa, the latter of which he currently serves on the board. Nissenbaum distinguishes himself through a deep commitment to Israel’s ecosystem, continuing to invest actively even during wartime, having signed three new investments since the conflict began. He also serves on the board of “Leaders of the Future,” a non-profit nurturing Ethiopian Jewish youth in Israel, reflecting his broader social engagement alongside his venture activities.
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