CircleUp is a San Francisco-based venture capital firm that evolved from an equity crowdfunding marketplace into. See sector focus and contact routes.
CircleUp is a San Francisco-based venture capital firm that evolved from an equity crowdfunding marketplace into a data-driven investor focused on early-stage consumer packaged goods (CPG) and direct-to-consumer brands. Founded in 2011 by Ryan Caldbeck and Rory Eakin, the firm targets emerging companies in food and beverage, beauty, pet products, household goods, and apparel, typically those generating $1 million to $20 million in revenue. CircleUp writes check sizes ranging from $500,000 to $10 million and provides both equity investment and non-dilutive credit solutions, often acting as a lead investor using its proprietary machine learning platform, Helio, to identify high-potential brands. Notable portfolio companies include Halo Top Creamery, Back to the Roots, and Rhythm Superfoods, which the firm helped scale through capital and strategic support. The firm’s distinctive point of view centers on using quantitative data and algorithms to predict brand success more effectively than traditional venture capital methods, democratizing institutional-quality investment in the consumer space. CircleUp has deployed over $1 billion in capital to support mor
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