What does CircleUp invest in?

CircleUp — sector focus: press@circleup.com.

How do I contact CircleUp?

CircleUp's published profile links (website, LinkedIn or X where available) are listed on the StartupFundraising.com investor profile.

Where is CircleUp headquartered?

Location details for CircleUp are listed on their StartupFundraising.com profile when disclosed.

CircleUp — Accelerator Profile

About CircleUp

CircleUp is a San Francisco-based venture capital firm that evolved from an equity crowdfunding marketplace into a data-driven investor focused on early-stage consumer packaged goods (CPG) and direct-to-consumer brands. Founded in 2011 by Ryan Caldbeck and Rory Eakin, the firm targets emerging companies in food and beverage, beauty, pet products, household goods, and apparel, typically those generating $1 million to $20 million in revenue. CircleUp writes check sizes ranging from $500,000 to $10 million and provides both equity investment and non-dilutive credit solutions, often acting as a lead investor using its proprietary machine learning platform, Helio, to identify high-potential brands. Notable portfolio companies include Halo Top Creamery, Back to the Roots, and Rhythm Superfoods, which the firm helped scale through capital and strategic support. The firm’s distinctive point of view centers on using quantitative data and algorithms to predict brand success more effectively than traditional venture capital methods, democratizing institutional-quality investment in the consumer space. CircleUp has deployed over $1 billion in capital to support mor

CircleUp at a glance

Investor type: Accelerator

Frequently asked about CircleUp

What does CircleUp invest in?: CircleUp — sector focus: press@circleup.com.
How do I contact CircleUp?: CircleUp's published profile links (website, LinkedIn or X where available) are listed on the StartupFundraising.com investor profile.
Where is CircleUp headquartered?: Location details for CircleUp are listed on their StartupFundraising.com profile when disclosed.

This profile is part of the StartupFundraising firm database: focus, portfolio history, disclosed location and contact routes, refreshed as new filings and rounds are ingested. Founders use it to check fit before reaching out and to find comparable investors.

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