Gable Pitch Deck Teardown: Solving the Hybrid Work Real

Executive Summary and Team

Slide 1: Title Slide

The deck opens with a clean, branded title slide dated September 2022. It features a map of the United States with employee clusters, immediately signaling that the company deals with distributed workforces and geographic location data.

Slide 2: Meet the Team

Gable leads with its team, a common strategy for Series A rounds where execution capability is paramount. Co-founders Liza Mash Levin (CEO) and Omri Haviv (CTO) highlight backgrounds at Microsoft and various startups. The slide also lists key hires in Sales, Growth, and Engineering, showcasing logos from companies like Deel, Fiverr, and Microsoft to establish professional pedigree. The team is lean but covers all essential functions for a scaling SaaS business.

The Problem and Market Shift

Slide 3: The Revolution of Remote Work

This slide sets the stage by comparing 2019 to 2022. It notes that in 2019, 90% of employees went to a large HQ. By 2022, over 60% of employees are distributed. Crucially, it cites a potential saving of $11k per employee for companies transitioning to remote work, providing a strong financial incentive for the product.

Slide 4: Going Remote-First is Hard

Gable identifies the friction points of this transition: 86% of employees feel burned out, and 80% feel disconnected. The slide argues that companies need a way to connect colleagues while being 'mindful of cost.' It links these emotional states to a 39% higher quit rate, framing Gable as a retention tool as much as a real estate tool.

Slide 5: How it's Done Today

This is a 'status quo' slide. It illustrates the manual, fragmented process currently used by VP R&Ds and Engineering leads to book offsites or dedicated spaces. It highlights the 'Workplace & HR' persona as the one stuck in the middle of a chain of manual quotes, tours, and approvals. The 'What can go wrong' column lists issues like poor experience and low space utilization (30%).

Slide 6: Main Issues

Building on the previous slide, this identifies the specific pain points for HR: multiple agreements, multiple vendors, multiple invoices, and a lack of feedback. The most compelling figure here is that companies overspend by an average of 50% on real estate due to a lack of usage visibility.

The Solution and Product

Slide 7: Gable Centralized Management Suite

The solution slide introduces Gable as the bridge between Workspaces, Workplace & HR, and Employees. It promises 'Management, control & insights' for the company and 'One app to book a space' for the employee. The visual shows a globe with Gable pins, reinforcing the global nature of the solution.

Slide 8: Where We Are (Traction)

This is the 'meat' of the deck. Gable reports 32 enterprise customers, including Docker, Medium, and Noom . Key growth metrics include 50% MoM growth in SaaS fees and 22% MoM increase in bookings. They also claim a network of 800 spaces across 30 states and 10 countries. This slide proves product-market fit and early scaling capability.

Slide 9: Employee View

A product walkthrough slide showing the mobile interface. It highlights features like 'Team view' to encourage collaboration, pre-reserved seats, and integrations with Slack and Google Calendar. The focus is on ease of use for the end-user.

Slide 10: Management and Insights

This slide shows the HR dashboard. It emphasizes control: budget management, role-based access, and visibility into employee satisfaction. The screenshot shows a 'Dashboard' with 1,453 total bookings and a 9.2 employee satisfaction score, illustrating the data-rich nature of the platform.

Slide 11: Host View

Gable addresses the supply side of their marketplace. The host dashboard allows workspace providers to manage listings, approve reservations, and track earnings. It mentions integrations with Stripe and Google Calendar, suggesting a frictionless experience for the vendors.

Slide 12: Partnership with Over 800 Spaces

A map-heavy slide showing the density of their network. It lists partners like Bond Collective, The Yard, and Galvanize . The 30% MoM growth in the space network suggests they are successfully aggregating supply to meet demand.

Value Proposition and Case Studies

Slide 13: Why They Choose Gable

A summary slide focusing on four pillars: Culture (collaboration), Cost (flexibility), Control (visibility), and Scalable (asset-light). It reinforces the 'pay-as-you-go' model as a key differentiator from traditional long-term leases.

Slide 14: Case Study - PostClick

Qualitative proof. PostClick, with 235 employees across 10 states, saw a 63% employee usage rate and an 82% booking increase MoM . The quote from the COO emphasizes that Gable helps them 'think about hybrid work differently.'

Slide 15: Case Study - Wheel

A second case study for Wheel (322 employees). It highlights that 60% of their employees are remote and new, and Gable helped transform their office-based culture. They saw a 22% booking increase MoM.

Business Model and Market Opportunity

Slide 16: Business Model

The pricing is transparent: A SaaS fee of $6-$8 per employee per month plus a 20% commission on the price of the space utilized. This dual-stream revenue model is attractive as it provides both predictable recurring revenue and upside from high usage.

Slide 17: TAM (Total Addressable Market)

Gable segments the market by company size. Their 'sweet spot' is the 100-5,000 employee range, which they value at $17.2B in revenue . They explicitly state their target initial customers are in the tech industry with a 'people-first culture.'

Slide 18: GTM - Scalable Process

The Go-To-Market slide shows a highly efficient sales funnel. They report a 42.8% conversion rate from first meeting to 'closed won' and, most impressively, a 100% conversion rate from pilot to customer. The average sales cycle is 20.3 days, which is remarkably fast for enterprise SaaS.

Slide 19: Massive Channel Opportunity

This slide lists potential integration partners across HR (Workday, BambooHR), Payroll (Deel, Remote), and Real Estate (Tishman Speyer). It suggests Gable sees itself as a layer in the broader HR tech stack rather than a standalone silo.

Slide 20: Product Roadmap

The roadmap looks ahead to Q2 2023. It includes enterprise features like budget forecasting, compliance (SOC2/GDPR), and monetization through partner integrations and space add-ons. It also mentions 'Gable for startups,' suggesting a move down-market to capture companies earlier in their lifecycle.

Slide 21: Thank You

The final slide provides contact information for the CEO and features the team avatars again, maintaining the 'people-centric' theme of the deck.

What Works and What is Missing

What Works

Strong Traction Metrics: The 50% MoM growth in SaaS fees and 100% pilot-to-customer conversion are powerful indicators of product-market fit. · Clear Persona Targeting: The deck clearly identifies who the buyer is (COO/CFO) and who the decision-maker is (Head of People), which gives investors confidence in the sales strategy. · Dual Revenue Stream: Combining SaaS with a marketplace commission creates a high-ceiling revenue model that benefits from both headcount growth and increased office usage. · Timely Problem: The deck leans heavily into the post-pandemic shift, using 2022 data to show that the 'remote revolution' is a permanent structural change, not a temporary trend.

What is Missing

The Ask: There is no slide stating how much money is being raised or how the $12M (mentioned in the source) will be spent. · Competitive Landscape: The deck ignores direct competitors (like WeWork's own software or other flex-space aggregators), choosing to only fight against the 'manual status quo.' · Unit Economics: While SaaS pricing is clear, there is no mention of Customer Acquisition Cost (CAC) or Lifetime Value (LTV), which are critical for a Series A teardown. · Financial Projections: The deck shows past growth but offers no forward-looking revenue projections or path to profitability.

Founder Takeaways

Design for Three Stakeholders: If your product is a marketplace or a platform, show the interface for every user type. Gable does this perfectly by showing the Employee, HR Manager, and Host views. This proves you have thought through the entire ecosystem.

Use Case Studies to Humanize Data: Hard metrics are great, but quotes from COOs at recognizable companies (like Wheel and PostClick) provide social proof that numbers alone cannot. It shows that the product is actually changing company culture.

Focus on Sales Efficiency: For a Series A, investors want to see that your sales process is repeatable. Stating a 20-day sales cycle and a 42% conversion rate is a very effective way to signal that the 'machine' is ready for more capital to be poured in.