Eric Xu joined GGV Capital in 2017 as a Managing Partner in Shanghai. See sector focus and contact routes.
Eric Xu joined GGV Capital in 2017 as a Managing Partner in Shanghai, where he now leads the firm’s China-focused yuan-denominated funds under the Jiyuan Capital brand following GGV’s 2024 global split. His investment thesis targets early-stage to growth companies in consumer/new retail and social/internet sectors across China, prioritizing operators with deep supply chain expertise over rapid expansion. Xu typically writes checks ranging from $5 million to $50 million, with a sweet spot around $10 million, and often acts as a lead investor in these rounds. Notable portfolio companies he led include Zhaoyou, BingoBox, Cityshop, and Xinshang, all early-stage Chinese ventures in retail and vending. He distinguishes himself by viewing supply chain work as constituting 70% of offline retail success, favoring teams with operational depth rather than short-term profitability. While specific public writing is not detailed in available sources, his operator-centric approach to retail and vending startups is a documented distinctive point of view.
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