Beved, a Brazilian online education marketplace, utilizes a high-contrast, minimalist deck to pitch its seed round. The presentation leans heavily on the 'execution over ideas' mantra, specifically calling out competitors like Easy Aula for technical instability (Slide 4). The deck transitions from a B2C engagement focus (+80% engagement on Slide 3) to a structured B2B 'Marketplace Corporativo' model with clear monthly subscription tiers ranging from R$199 to R$699 (Slide 6). While the deck lacks a formal 'Ask' slide or detailed financial projections in this selection, it effectively uses soc…
Key takeaways
- The deck prioritizes traction and execution, explicitly stating that 'Traction is what matters' on Slide 2.
- Engagement is a core metric, with the company claiming a +80% engagement rate on Slide 3.
- Competitive analysis is aggressive, naming three specific competitors and labeling them as 'off the air' or 'stagnant' (Slide 4).
- The product interface emphasizes automation and ease of use for instructors to publish online classes (Slide 5).
- The business model includes a B2B corporate marketplace with tiered pricing based on student volume, starting at R$199/month (Slide 6).
- Transaction fees are modeled after established marketplaces, citing a 15-30% fee structure (Slide 8).
- The team slide highlights advisors Gustavo Caetano and Diego Gomes alongside internal staff (Slide 7).
- The deck uses a high-contrast visual style with minimal text, designed for a fast-paced Demo Day environment.
Executive Summary: The Execution-First Approach
Beved's pitch deck is a classic example of a Demo Day presentation: high contrast, low word count, and a heavy emphasis on momentum. The deck is written in Portuguese, targeting the Brazilian EdTech market. Rather than focusing on the theoretical 'future of education,' Beved positions itself as the reliable execution partner in a market where first-generation competitors are failing. The narrative arc moves quickly from traction metrics to a direct attack on competitors, followed by a breakdown of their B2B and B2C revenue streams.
Slide 1: Branding and Identity
The cover slide features a stylized mascot—a bearded character wearing a blue helmet adorned with stickers representing code (html, head), science (an atom), and the Beved logo. There is no tagline or company description on this slide. It relies entirely on visual branding to set a 'maker' or 'hacker' tone, which aligns with the tech-heavy focus of the subsequent slides.
Slide 2: The Philosophy of Traction
Slide 2 serves as a transition or 'manifesto' slide. It features the word Métricas (Metrics) in large type, followed by the subtext: Tração é o que interessa. O resto não tem pressa. Yeh Yeh. (Traction is what matters. The rest is not in a hurry). This sets the stage for the investor: the founders are signaling that they are focused on growth and data rather than vanity features or long-term R&D that doesn't yield immediate results.
Slide 3: Engagement Metrics
Following the promise of metrics, Slide 3 delivers a single data point: +80% De engajamento (+80% Engagement). The deck does not define how engagement is measured (e.g., daily active users, course completion rates, or return visits), which is a common omission in high-speed Demo Day decks. However, the large figure is intended to validate that users who find the platform stay active on it.
Slide 4: Competitive Takedown
Slide 4 is perhaps the most aggressive in the deck. Titled Concorrentes patinando (Competitors skidding), it claims that while Beved is 'hitting the mark on execution,' the competition is 'banging their heads.' It lists three specific rivals with disparaging status updates:
Easy Aula: 6 days off the air. · Cinese.me: Stagnant. · Nos.vc: Slow Motion.
This slide is designed to create a sense of urgency and 'winner-takes-all' dynamics, suggesting that Beved is the only stable platform left standing in the local market.
Slide 5: Product and User Experience
Slide 5 shifts to the product, showing a clean interface for instructors. The headline Publique suas aulas online (Publish your classes online) is supported by the claim that the process is 'all automated' so the user doesn't 'break their computer in anger.' The screenshot shows a three-step wizard for defining units and lessons, highlighting the platform's focus on lowering the barrier to entry for content creators.
Slide 6: The B2B Corporate Marketplace
Slide 6 introduces the Marketplace Corporativo . This is a critical pivot from a pure B2C play to a predictable B2B SaaS model. The slide shows a pricing table with four tiers:
Barba (0-50 students): R$199 monthly fee + 15% B2C transaction fee + R$6 per student/month. · Barba e cabelo (51-250 students): R$699 monthly fee + 10% B2C transaction fee + R$5 per student/month. · Barba, cabelo e bigode (251-1,000 students): Pricing obscured in the screenshot. · Serviço completo (+1,000 students): Custom/Consultation.
This slide proves the company has a sophisticated understanding of unit economics and multiple revenue levers.
Slide 7: The Team and Advisors
The team slide (Slide 7) is interesting because it blends internal staff with high-profile advisors. Camilla Clemence is listed for Social Media and Ads. More importantly, the deck lists Gustavo Caetano (Founder of Samba Tech) and Diego Gomes (Founder of Rock Content) as Conselheiros (Advisors). In the Brazilian startup ecosystem, these are 'heavyweight' names that provide significant social proof and credibility to a seed-stage venture.
Slide 8: The Marketplace Model
Slide 8 reinforces the business model by comparing it to Mercado Livre . It explicitly states a 15~30% fee and mentions Afiliados (Affiliates). This suggests that Beved isn't just a hosting platform, but a distribution engine where affiliates can drive traffic in exchange for a cut, similar to the Amazon or Mercado Livre ecosystem. This indicates a scalable growth strategy beyond direct sales.
Slide 9: Contact and Closing
The final slide in this selection is a simple contact page for Matt Montenegro , providing his email address. It maintains the mascot branding from the first slide, closing the loop on the visual identity.
What Works in This Deck
Direct Competitive Comparison: Most founders are too polite in their decks. Beved’s decision to point out that a competitor was literally 'off the air' for six days is a powerful way to demonstrate technical superiority and operational reliability.
Clear Monetization: The pricing table on Slide 6 is excellent. It shows that the company isn't just 'figuring out how to make money'—they have a structured, tiered system that accounts for different customer segments (small vs. large corporate clients).
Advisor Quality: For a Brazilian startup, having the founders of Samba Tech and Rock Content on the board is a massive signal. It tells investors that the 'smart money' in the region is already backing or at least guiding the project.
What Is Missing from This Deck
The Ask: In the provided slides, there is no mention of how much money is being raised, the valuation, or the specific use of funds. While this might be on one of the other 24 slides not shown, its absence in the core narrative is a gap.
Market Size (TAM): There is no slide detailing the total addressable market for online education in Brazil. Investors need to know if this is a $100M opportunity or a $10B opportunity.
Historical Financials: While they mention a +80% engagement rate, there are no charts showing Gross Merchandise Volume (GMV) or Monthly Recurring Revenue (MRR) growth over time. The 'Traction' slide is more of a philosophical statement than a data dump.
Lessons for Founders
Embrace the 'Demo Day' Style: If you are presenting on a stage, follow Beved's lead. Use big fonts, single data points, and high-quality screenshots. Do not put paragraphs of text on a slide that people need to read while you are talking.
Use Local Benchmarks: By citing Mercado Livre, Beved makes its business model instantly understandable to a Latin American investor. Find the 'Mercado Livre' or 'Amazon' of your specific region and explain why your economics are similar.
Don't Be Afraid of Conflict: If your competitors are failing, say so. Highlighting a competitor's downtime or stagnation is a valid way to show why now is the right time for your company to capture the market.
Focus on the 'Who': If you have notable advisors, give them their own space. The credibility of your board can often outweigh the early-stage metrics of the product itself.
Frequently asked questions
- What is Beved's primary value proposition for instructors?
- According to Slide 5, Beved focuses on an automated, frustration-free publishing process. The slide claims instructors can publish online classes 'without needing to break your computer in anger,' suggesting that technical simplicity is their primary differentiator against more complex or manual legacy systems.
- How does Beved monetize its corporate marketplace?
- Slide 6 outlines a tiered subscription model for corporate clients. Pricing is based on the number of students: 0-50 students costs R$199/month, while 51-250 students costs R$699/month. They also charge a per-transaction fee (10-15%) and a per-student monthly fee (R$5-R$6).
- Who are Beved's main competitors according to the deck?
- Slide 4 identifies Easy Aula, Cinese.me, and Nos.vc as competitors. The deck takes a hostile stance, claiming Easy Aula was 'off the air for 6 days,' Cinese.me is 'Stagnant,' and Nos.vc is moving in 'Slow Motion.'
- What is the significance of the 'Mercado Livre' mention on Slide 8?
- Beved uses Mercado Livre (a major Latin American e-commerce platform) as a benchmark for their business model. By citing a 15-30% fee, they are signaling to investors that their take-rate is aligned with successful, high-scale marketplace standards in the region.
- Does the deck provide evidence of product-market fit?
- The deck points to a +80% engagement rate (Slide 3) as its primary evidence of user interest. While it lacks a traditional revenue growth chart in these slides, the focus on 'Traction' (Slide 2) suggests the founders believe engagement is the leading indicator of their market fit.
