Big Happy Pitch Deck: All 14 Slides + Teardown

Big Happy’s Series A deck is a high-signal document that prioritizes financial health and technical performance over abstract vision. Founded in 2019, the company reached profitability and a 96.2% 4-year CAGR before raising its first $2.5M in equity capital in 2024. The deck effectively uses third-party validation, specifically MOAT benchmarks, to prove that its mobile ad units outperform the industry in viewability and attention. By showcasing a 270% YoY increase in programmatic revenue and a team with deep roots at Yahoo, Discovery, and News Corp, Big Happy presents a low-risk, high-executi…

Key takeaways

• The company achieved a 96.2% 4-year CAGR and reached profitability before raising its first $2.5M in equity capital (Slide 2).
• Big Happy utilizes a proprietary Creative Advertising Management Platform (CAMP) to manage a network of over 1,000 publishers (Slide 3).
• Programmatic revenue is the primary growth engine, showing a 270% YoY increase as of late 2023 (Slide 4).
• The company uses MOAT benchmarks to prove superior performance, claiming a 'MOAT Score' of 822 against an industry range of 300-850 (Slide 5).
• Big Happy’s ad units significantly outperform industry benchmarks in viewability, brand safety, and attention capture (Slide 5).
• The $2.5M raise is strictly allocated: 54.5% for tech investments, 28.4% for working capital, and 17% for national sales expansion (Slide 12).
• The founding team possesses deep domain expertise, with leadership experience at Yahoo, Viacom, Discovery, and News Corp (Slide 13).
• The CTO, Manu Bishnoi, has been with the company since 2019 and built the entire publisher and mobile platform from scratch (Slide 13).

Frequently asked questions

How does Big Happy differentiate its technology from other ad networks?

Big Happy relies on its proprietary Creative Advertising Management Platform (CAMP). According to Slide 3, this platform focuses on three pillars: Speed (quicker setup than competitors), Accuracy (instant billing and delivery integrations), and Scalability (access to a network of over 1,000 premium publishers). This allows them to deliver high-end 3D and AR graphics at a scale typically reserved for standard display ads.

What are the specific performance metrics Big Happy uses to prove its value?

The deck leans heavily on third-party verification. Slide 5 highlights a 'MOAT Score' of 822, which is near the top of the 300-850 industry range. It specifically charts outperformance in In-View Rate, In-View Time, Click-Through Rate, and Invalid Rate (fraud) compared to standard MOAT benchmarks, providing quantitative proof that their 'beautiful ad experiences' actually drive engagement.

What is the company's financial status according to the deck?

Big Happy presents itself as an exceptionally stable startup. Slide 2 states the company is already 'Profitable' and 'Cash Flow Positive.' It reports a 96.2% 4-year CAGR and +110% YoY growth. This suggests the $2.5M raise is 'Growth Equity' intended to fuel hyper-growth rather than a survival round, which is a strong position for a Series A.

Who is leading the company and what is their background?

The team has significant corporate and startup pedigree. CEO Jonathan Frohlinger has $40M+ in career sales; COO Jason Sherry managed Yahoo’s $2B+ US revenue team; and SVP Paige Grossman drove $14M+ in sales at Big Happy since 2020. The technical side is led by Manu Bishnoi, who has 13+ years of experience in 3D technologies and machine learning (Slide 13).

How will the $2.5M Series A investment be spent?

The allocation is highly technical. As shown on Slide 12, the majority (54.5%) is dedicated to 'Tech Investments' to improve creative processes and margins. The remainder is split between 'General Working Capital' (28.4%) and 'National Sales Expansion' (17%), indicating a focus on scaling the product's efficiency before massively expanding the sales force.

Big Happy pitch deck: the facts

Company

Big Happy

Year

2024

Stage

Series A

Slides

14

Sector

Advertising / AdTech

Deck type

Investor Presentation

Outcome

$2.5M Raised

Headquarters

North America

Big Happy pitch deck PDF

The full Big Happy deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Big Happy pitch deck was used for

This is Big Happy’s Series A pitch deck used in 2024 to raise approximately $2.5 million in growth equity from a strategic investor, Infolinks Media, at a reported valuation of about $25 million.[1][4][6][7][12] The company is a New York–based adtech platform focused on creative-led, high-impact mobile advertising for Fortune 500 brands, emphasizing cinematic, interactive formats and programmatic distribution across thousands of mobile publishers.[1][2][3][6][8][13][14] The deck highlights that Big Happy was founded around 2018–2019, had become profitable with strong year-over-year revenue growth, and was seeking its first outside equity capital to expand the team and invest in its proprietary mobile platform technology.[1][4][6][7][12]

Business model: Big Happy is a creative-first, performance-focused adtech platform that builds interactive, high-impact mobile ad formats and runs campaigns across premium publisher inventory for large brands, handling creative development, media activation, targeting, and measurement.[1][2][3][6][13]

Lead investor

Infolinks Media[1][4][7][10][12]

Investors

Infolinks Media[1][4][7][10][12]

Founded

2019[6][11][12][13]

Headquarters

New York, New York, United States[6][8][11][14]

Industry

AdTech / Mobile Advertising / Digital Out-of-Home Advertising[1][2][3][5][8][13][14]

Round: Series A (described as a strategic growth equity investment).[1][4][6][7][10][12]

Year: 2024[1][4][7][10][12]

Raised: $2.5 million Series A / strategic investment completed in January 2024.[1][4][7][10][12]

Total funding: ~$2.5M–$2.65M total funding reported, including a $2.5M Series A / strategic investment in January 2024.[1][4][7][10][12]

Use of funds as presented: Expand Big Happy’s team, invest in its proprietary mobile advertising platform and technology, and support expansion into new advertiser categories such as automotive.[1][2][3][4][7][12]

What happened after the Big Happy deck

Following its $2.5 million Series A / strategic investment in early 2024, Big Happy has continued to scale its creative-first adtech platform, broadened its reach across mobile and DOOH inventory, earned industry recognition, and launched new capabilities such as dynamic creative optimization for 3D DOOH, suggesting ongoing growth rather than an exit event.[1][3][5][6][8][9][13][14]

• Secured a $2.5 million strategic Series A investment from Infolinks Media in January 2024, valuing Big Happy at around $
• Expanded its platform to run campaigns across more than 7,000 mobile publishers and over 1 million digital-out-of-home s
• Named “Best Overall Mobile Marketing Company” in the 2025 MarTech Breakthrough Awards, reinforcing its positioning as a
• Launched dynamic creative optimization capabilities for 3D DOOH in 2026, extending its creative and performance capabili
• Formed a formal Board of Advisors in 2026 to support the future of creative-led omnichannel advertising, signaling a mat

What the Big Happy deck got right

• Strong growth with profitability and cash-flow discipline pre-raise. The deck positions Big Happy as already profitable and cash-flow positive with over 110% year-over-year revenue growth and a 96.2% cash-flow-positive trajectory before raising outside capital, which is an attractive profile for a Series A investor.[user_ocr][1][4][6][7]
• Clear operational advantages in speed, accuracy, and scalable distribution. Big Happy emphasizes the ability to set up campaigns significantly faster than competitors, provide instant and accurate billing through integrations, and scale via access to a network of over 1,000 publishers, underscoring operational efficiency and scalability.[user_ocr][2][3][13]
• Compelling customer validation through recognizable brands and ROAS-focused testimonials. The deck and accompanying case study highlight work for high-profile clients such as the Washington Capitals, including a testimonial praising visually captivating, emotionally engaging creatives and strong ROAS, which bolsters credibility with brand advertisers and investors.[user_ocr][10][5][13]
• Founder-market fit with deep advertising experience. The narrative centers on a CEO with over a decade of advertising experience who founded Big Happy after recognizing that mobile advertising had under-delivered, framing a clear founder-market fit story anchored in industry expertise.[user_ocr][6][11][13]
• Compelling growth equity narrative for a first-time external raise. By framing the raise as the first equity capital in company history, explicitly labeled as growth equity to expand team and technology, the deck positions Big Happy as having de-risked its core model and now seeking capital primarily to scale.[user_ocr][1][4][6][7]
• Differentiated creative-first positioning backed by technology and scale. The deck’s emphasis on creative excellence combined with state-of-the-art technology aligns with external positioning as a creative-first, performance-powered platform, providing a differentiated story in a crowded adtech landscape.[user_ocr][1][2][3][5][6][8][13][14]

What could have been stronger

• Limited quantitative financial detail visible in the deck. The deck emphasizes profitability, 110%+ YoY revenue growth, and a 96.2% cash-flow-positive metric, but the OCR-visible slides do not provide concrete numbers for revenue, margin, or cohort performance, making it hard for investors to quantify scale or sustainability of the growth purely from the deck.[user_ocr][1][4]
• Differentiation is framed qualitatively rather than benchmarked against competitors. While the deck claims Big Happy can set up campaigns faster, with instant and accurate billing and access to 1,000+ publishers, it does not, in the visible slides, benchmark these capabilities against specific competitors or standards, which may leave some investors wanting clearer differentiation and measurable advantages.[user_ocr][2][3][13]
• Case studies lack detailed, quantified performance metrics in the visible slides. The deck leans heavily on general claims about Fortune 500 adoption and programmatic growth but, aside from the Washington Capitals case study quote, the OCR-visible slides show limited concrete case studies with quantified outcomes such as precise ROAS, CPM, or lift metrics.[user_ocr][3][10]

How an investor would read this deck

What draws attention

• Evidence that Big Happy was already profitable and cash-flow positive while growing revenue at over 110% year-over-year before raising outside capital, suggesting capital efficiency and product-market fit.[user_ocr][1][4][6][7]
• Strategic alignment and terms of the Infolinks Media investment, including the reported 10% stake and $25 million valuation, which frame this as a strategic rather than purely financial round.[1][4][6][7][12]
• The scale and quality of Big Happy’s publisher and DOOH network (7,000+ mobile publishers and over 1 million DOOH screens) and how exclusive or defensible that distribution is.[2][3][5][6][8][13][14]
• The strength and repeatability of Big Happy’s relationships with Fortune 500 clients and key verticals like entertainment, CPG, automotive, and retail, which the deck and profiles highlight as core markets.[1][3][5][6][13]
• The technological depth of Big Happy’s proprietary mobile platform, including dynamic creative optimization and integrations that power its speed, accuracy, and scalability claims.[2][3][5][6][14]

Risks that stand out

• Dependence on mobile and DOOH ad markets, which are exposed to macro advertising budget cycles and potential platform policy changes that could impact high-impact or nonstandard creative formats.[2][3][5][8][13][14]
• Reliance on access to a large publisher and DOOH screen network; if key partners change terms, prioritize other demand sources, or restrict formats, Big Happy’s core value proposition could be weakened.[2][3][5][6][8][13][14]
• Competitive pressure from larger adtech and martech platforms that also offer creative services, high-impact units, and dynamic creative optimization, potentially compressing margins or limiting differentiation.[2][3][5][6][8][13][14]
• Execution risk in scaling a creative-first organization, including the need to maintain quality, speed, and performance at higher campaign volumes while continuing to innovate formats and measurement.[2][3][5][6][8][13][14]

Questions this deck invites

• What are Big Happy’s exact revenue, gross margin, and EBITDA figures for the years leading up to the Series A, and how do those reconcile with the 110%+ YoY growth and cash-flow-positive claims in the deck?[user_ocr][1][4][6][7]
• How concentrated is revenue across Big Happy’s Fortune 500 accounts, and what is the retention and expansion rate (net revenue retention) for its top clients across key verticals?[1][3][5][6][13]
• What specific contractual or technical differentiators does Big Happy have with its 7,000+ mobile publishers and 1M+ DOOH screens, and how easily could competitors match or displace that supply?[2][3][5][6][13][14]
• How does Big Happy’s proprietary creative formats (such as its Sunrise mobile unit) perform versus standard mobile formats in terms of ROAS, engagement, and brand lift, and can the company share third-party-verified benchmarks?[2][3][5][6][
• What are the terms of the Infolinks Media strategic investment, including board rights, exclusivities, or revenue commitments, and how might those terms affect Big Happy’s ability to raise future capital or partner with other media platform

What founders can take from the Big Happy deck

• Demonstrating profitability and strong year-over-year revenue growth before raising outside capital can position a Series A deck as a “growth equity” opportunity rather than a purely speculative bet, which may appeal to strategic investors.[user_ocr][1][4][6][7]
• Highlighting operational advantages—such as faster campaign setup, instant and accurate billing, and scalable access to 1,000+ publishers—can help an adtech company frame its platform as materially better than incumbent solutions even without disclosing all financial details in the deck.[user_ocr][2
• Featuring a recognizable customer case study (like the Washington Capitals) with a direct testimonial about engagement and ROAS can reinforce credibility and demonstrate real-world impact for brand advertisers and investors.[user_ocr][10][5][13]
• Positioning a round as the first external equity capital after years of bootstrapped growth can strengthen the narrative that the team has already de-risked the model and is now seeking capital primarily to scale proven capabilities.[user_ocr][1][4][6][7]
• Framing the company as “creative-first” while simultaneously emphasizing programmatic reach and performance metrics helps differentiate a mobile adtech platform in a crowded market and appeal to both brand and performance-oriented buyers.[1][2][3][5][6][8][13][14]
• Using consistent messaging across the deck and external communications—such as the focus on cinematic, high-impact mobile advertising and DOOH—supports a coherent brand story that investors can easily understand and recall.[1][2][3][5][6][8][13][14]

Big Happy pitch deck: common questions

What does Big Happy do?

Big Happy is a creative-first adtech platform that helps brands, particularly large and Fortune 500 advertisers, build and distribute interactive, high-impact mobile ads and related omnichannel experiences (including digital out-of-home) across a large premium publisher network.[1][2][3][5][6][8][13][14]

What round did this Big Happy pitch deck raise and how much?

Big Happy used this 14-slide pitch deck in early 2024 to raise a $2.5 million Series A / strategic investment round, led by Infolinks Media, at a reported valuation of around $25 million.[1][4][6][7][10][12] The capital was positioned as growth equity to expand the team and invest in its proprietary mobile advertising platform and technology.[1][4][7][12]

When was Big Happy founded and what traction had it shown by the time of the Series A deck?

The deck and external profiles indicate that Big Happy was founded in 2019 (the deck text refers to being founded in late 2018), and by 2023 it had achieved profitability with strong programmatic revenue growth.[3][6][11][12][13] The Series A deck emphasized 110%+ year-over-year revenue growth and a roughly 96% cash-flow-positive trajectory, positioning the company as capital-efficient before raising outside equity.[user_ocr][1][4][6][7]

Who invested in Big Happy’s Series A and what valuation did the deck’s raise imply?

According to Business Insider and other funding databases, the $2.5 million Series A / strategic investment in January 2024 came from Infolinks Media, which took about a 10% stake and implied a roughly $25 million valuation for Big Happy.[1][4][7][10][12] The deck itself frames this as the first time in company history that Big Happy sought outside equity capital.[user_ocr][1][7]

What is Big Happy’s product and go-to-market focus around the time of the Series A deck?

At the time of and following the Series A, Big Happy’s strategy centers on high-impact, cinematic creative for mobile and digital out-of-home, with proprietary formats like its “Sunrise” mobile unit and an integrated stack for creative production, media activation, and measurement across 7,000+ mobile publishers and over 1 million DOOH screens in North America.[2][3][5][6][8][13][14] The Series A deck specifically positioned the raise as fuel for team expansion and continued investment in this proprietary mobile platform and publisher network.[user_ocr][1][4][7]

Sources

Funding and outcome facts on this page were researched on 2026-08-30 from the pages below.

• Real Pitch Deck: Big Happy Raises $2.5 Million Series a ...
• Big Happy – Create the most effective and beautiful high ...
• Mobile Solutions
• Big Happy - The Creative-First Adtech Company Rethinking Mobile ...
• Big Happy Named “Best Overall Mobile Marketing Company” in
• Jonathan Frohlinger - Founder & CEO of Big Happy - YesPress
• Big Happy – Funding, Valuation, Investors, News
• Big Happy Forms 2026 Board of Advisors to Shape the Future of ...

Big Happy pitch deck slides

What each slide of the Big Happy pitch deck says

Slide 1

— N BIGHAPPY &@): FALL 2023 = J / YZ INVESTOR PRESENTATION —~— WE CREATE BEAUTIFUL AD EXPERIENCES THAT Ng CONSUMERS LOVE AND REMEMBER

Slide 2

WITH OVER A DECADE OF EXPERIENCE IN ADVERTISING, OUR CEO, JONATHAN FROHLINGER, REALIZED A STARTLING TRUTH: MOBILE ADVERTISING HAD UNDER DELIVERED ON ITS PROMISE. BIG HAPPY WAS BORN TO REIMAGINE MOBILE ADVERTISING - FUSING CAPTIVATING CREATIVE DESIGN AND STATE-OF-THE-ART TECHNOLOGY TO DELIVER MOBILE ADS THE WAY THEY SHOULD BE ——

Slide 3

FOUNDED IN LATE 2018, BIG HAPPY DELIVERS ON MOBILE ADVERTISING SERVICES TO FORTUNE S00 COMPANIES © o0 0o Rapid Revenue Tech Powered Profitable, Cash Growth Mobile Ads Flow Positive (+110% YoY; 96.2% 4Launch And Scale Looking To Fuel Year CAGR) Campaigns Quicker Hyper Growth GROWTH EQUITY INVESTMENT: FOR THE FIRST TIME IN COMPANY HISTORY, BIG HAPPY IS LOOKING TO RAISE 2.5+ MILLION IN EQUITY CAPITAL TO EXPAND OUR TEAM AND INVEST IN OUR PROPRIETARY MOBILE PLATFORM TECHNOLOGY

Slide 4

US Mobile Advertising Market Size (23-27) (numbers in Bitlions) THERE IS MASSIVE 0 UNTAPPED POTENTIAL = FOR MOBILE ADS eo The US Mobile Ad Industry is forecasted to 100 grow from $173B in 2023 to $263B by 2027, fueled by advancements in immersive advertising and increased spend from traditional mediums like TV 50 with programmatic on the rise. Big Happy is going to capture that mobile advertising spend. 0 2023 2024 2025 2026 2027

Slide 5

SPEED BIG HAPPY CAN SETUP. CAMPAIGNS SIGNIFICANTLY QUICKER THAN THE COMPETITION 2 ACCURACY CAMPAIGN DELIVERY AND BILLING IS INSTANT AND ACCURATE WITH BIG HAPPY'S INTEGRATIONS SCALEABILITY CAMP ALLOWS US TO SCALE CAMPAIGNS BY ACCESSING OUR PUBLISHER NETWORK OF OVER 1,000+ PUBLISHERS FOR PREMIUM INVENTORY

Slide 6

BIG HAPPY’S MOBILE STUDIO AND IMMERSIVE AD UNIT CAPABILITIES ALLOW BRANDS TO STAND OUT, SCALE AND MAXIMIZE AD SPEND 3 3M

Slide 10

CASE STUDY: WASHINGTON CAPITALS "Teaming up with Big Happy allowed us to tap into the boundless potential of mobile and create ads that are not only visually captivating but also emotionally engaging for fans. The inventive flair of Big Happy's mobile ad creatives, together with precise targeting, generated a potent mix that drove strong levels of engagement and an exceptional ROAS." - Frank O'Brien Marketing, Washington Capitals

Slide text above is read directly from the Big Happy deck PDF embedded on this page.

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