Joonpyo Lee, CEO and Managing Partner at Softbank Ventures Asia, Seoul, Seoul-t'ukpyolsi. See sector focus and contact routes.
JP (Joonpyo) Lee serves as CEO and Managing Partner of SoftBank Ventures Asia (SBVA), a venture capital firm with a 26-year history, having joined the company in 2015 and assumed the CEO role in 2018. Before leading SBVA, he was a co-founder and Chief Strategy Officer of the video search company Enswers, where he also managed GOMTV’s business and the GOM Star League. Lee’s investment thesis focuses on high-tech startups across Asia, Israel, the US, and the EU, with core themes in AI, robotics, semiconductors, mobility, and AR/VR, alongside market innovations in consumer, enterprise, healthcare, and the shared economy. He has acted as the lead partner on 33 deals, indicating a strong tendency to lead investments rather than follow. Notable portfolio companies include Lunit, Toss Lab, MyMusicTaste, Hyperconnect, Mythic, SNOW China, and Lunit, with Lee serving on the boards or as an advisor for at least eight of them. In a 2026 column, Lee emphasized that in the AI era, institutions unable to adapt are more dangerous than market bubbles, reflecting his focus on organizational agility amid technological disruption.
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