Lena Apler, Collector Ventures

Lena Apler, founder and chair of Collector Ventures, invests primarily in early-stage fintech startups (pre-seed. See sector focus and contact routes.

About Lena Apler

Lena Apler, founder and chair of Collector Ventures, invests primarily in early-stage fintech startups (pre-seed and seed) with a fund size of ~100 million SEK, focusing on companies that align with Collector Bank’s digital expansion in Northern Europe. Her notable portfolio includes Glamma (Swedish hairdresser booking), Credit Kudos (UK credit-building fintech), Wint, BetterWealth, Nordkap, Mr Shoebox, Gimi, and Sigmastocks. Apler’s distinctive thesis centers on backing fintech ventures that can integrate with or enhance Collector’s ecosystem, while she also privately invests in financial apps like Dreams and Kollektiva.

Lena Apler at a glance

Role
Chief Executive Officer
Organization
Collector Ventures
Location
Gothenburg, Vastra Gotaland, Sweden
Investor type
Venture Capital
Focus areas
Financial Services, FinTech, E-Commerce, Finance, Mobile Apps, Apps, Information Technolopgy, Marketing

Frequently asked about Lena Apler

What does Lena Apler invest in?
Lena Apler at Collector Ventures (Gothenburg, Vastra Gotaland, Sweden) — sector focus: Financial Services, FinTech, E-Commerce, Finance, Mobile Apps, Apps, Information Technolopgy, Marketing, Service Industry, Mobile Payments.
How do I contact Lena Apler?
Lena Apler's published profile links (website, LinkedIn or X where available) are listed on the StartupFundraising.com investor profile.
Where is Lena Apler based?
Lena Apler is based in Gothenburg, Vastra Gotaland, Sweden.

Every field above is read from the StartupFundraising investor directory — disclosed location, recorded investments and stated focus — and re-checked as filings arrive. Founders pair it with investors in Gothenburg when building a target list.

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