Lena Apler

Focus: Financial Services, FinTech, E-Commerce, Finance, Mobile Apps, Apps, Information Technolopgy, Marketing, Service Industry, Mobile Payments
Location: Gothenburg, Vastra Gotaland, Sweden

Chief Executive Officer · Collector Ventures

Lena Apler, founder and chair of Collector Ventures, invests primarily in **early-stage fintech startups** (pre-seed and seed) with a fund size of **~100 million SEK**, focusing on companies that align with Collector Bank’s digital expansion in Northern Europe [2][5]. Her notable portfolio includes **Glamma** (Swedish hairdresser booking), **Credit Kudos** (UK credit-building fintech), **Wint**,…