Sonja Hoel Perkins is the Managing Director of The Perkins Fund. See sector focus and contact routes.
Sonja Hoel Perkins is the Managing Director of The Perkins Fund, a San Francisco venture capital firm she founded in 2016 after spending 22 years at Menlo Ventures and earlier working at TA Associates. The fund invests across all stages—from seed to late stage—in high-technology companies that address unmet market needs through a blend of innovation, marketing, and execution, with a distinctive focus on entrepreneurs of high character and over 50% of founders being women. While The Perkins Fund typically invests in less than 10% of a round and selectively considers board seats, it often provides value in fundraising, market positioning, and strategy rather than serving as a primary board member. Notable portfolio companies include McAfee Associates, F5 Networks, Acme Packet, and The RealReal, several of which reached multi-billion-dollar valuations. Perkins’ distinctive point of view centers on “investing in people and companies that matter” and “investing in a way that everyone wins,” emphasizing long-term relationships and backing repeat entrepreneurs, with over 30% of her investments going to founders she previously supported. She also founded Broadwa
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