Imaginary Ventures is a New York-based venture capital firm founded in 2017 by Natalie Massenet and Nick Brown to fund entrepreneurs. See contact routes.
Imaginary Ventures is a New York-based venture capital firm founded in 2017 by Natalie Massenet and Nick Brown to fund entrepreneurs building generationally defining consumer brands and the technology that supports them. The firm’s investment thesis targets early-stage opportunities at the intersection of retail and technology in the US and Europe, with a focus on sectors including fashion, beauty, food and beverage, marketplaces, and future retail technologies. Typical check sizes range from $100,000 to $10 million, and the firm generally leads rounds from seed through Series B. Notable portfolio companies include Glossier, Skims, Farfetch, and Reformation, with several achieving unicorn status or notable exits like Daily Harvest and Farfetch. Imaginary Ventures manages approximately $1 billion in assets under management across three funds, including a $500 million Fund III launched in April 2022. The firm distinguishes itself by backing digitally native, purpose-driven founders who combine creative vision with operational rigor, reflecting the founders’ deep expertise in consumer retail and e-commerce.
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