JP (Joonpyo) Lee is the CEO and Managing Partner of SBVA (formerly SoftBank Ventures Asia). See sector focus and contact routes.
JP (Joonpyo) Lee is the CEO and Managing Partner of SBVA (formerly SoftBank Ventures Asia), having joined the firm in 2015 and assumed the CEO role in 2018 after a career as a technology entrepreneur who founded Evixar and co-founded Enswers. His investment thesis targets high-tech startups across Asia, Israel, the US, and the EU, focusing on two broad themes: technology innovation in AI, robotics, semiconductors, mobility, and AR/VR, and market innovation in consumer, enterprise, healthcare, and the shared economy. While specific check sizes and lead/follow behavior are not publicly detailed, Lee directs investments throughout the wider AI ecosystem, extending beyond just large language models to include AI infrastructure. Notable portfolio companies under his oversight include Lunit, Toss Lab, MyMusicTaste, Hyperconnect, Mythic, SNOW China, and Lunit, with Lee serving on the boards or as an advisor for several of these firms. Lee maintains a distinctive viewpoint that US investment in AI infrastructure creates significant opportunities for South Korean emerging startups, emphasizing quality over quantity in the Korean AI startup scene. He is known for a l
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