Matt Penneycard is a founding partner at Ada Ventures, a London-based pre-seed venture firm he co-founded in 2018. See sector focus and contact routes.
Matt Penneycard is a founding partner at Ada Ventures, a London-based pre-seed venture firm he co-founded in 2018 with Check Warner, following a career in private equity and venture capital across London and New York starting in 2002. His investment thesis targets the earliest stages of company life, focusing on European founders building businesses in climate equity, economic empowerment, and healthy ageing before clear product-market fit is established. Ada Ventures typically writes checks between £250,000 and £1.5 million, with Penneycard often serving as a lead partner on deals. Notable portfolio companies include Odin, where he led a Seed VC investment in May 2023, and the firm backs early-stage UK companies at MVP or beta stages. Penneycard leads the firm’s climate equity work and emphasizes founder coaching, describing himself as a long-term partner who “doesn’t sweat the small stuff”. He has completed over 25 marathons and ultramarathons globally and serves on finance committees for Durham University Venture Labs and the Entrepreneurial Refugees Network.
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