Michel Friedman is the founding partner and General Partner at Reflect Ventures. Organization, location and related investors we track.
Michel Friedman is the founding partner and General Partner at Reflect Ventures, a Dubai-based venture capital firm he co-founded around 2021 to help accredited investors build emerging markets startup portfolios with small tickets. His investment thesis targets early-stage B2B and B2B2C companies in emerging markets where digitization drives significant economic gains, with a specific focus on logistics, supply chain, distribution, and transport sectors. Reflect Ventures typically invests in seed-plus and Series A rounds for post-revenue, post-traction startups, though specific check sizes are not publicly disclosed; Friedman facilitates investments as low as $2,500 for accredited participants. Notable portfolio companies in his Pakistani market focus include Truckistan, Dastgyr, EasyFresh Technologies, and Oware Technologies. Friedman distinguishes himself through over 25 years of emerging markets business experience, including prior roles as CFO of Chinese SOE Xinhua Pictures and extensive work in export management and textile marketplaces. He actively mentors startups at Orbit Startups and frequently speaks on emerging markets investing
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