This video explains how to structure a business plan, covering essential sections like the overview, company description, products/services, and marketing plan, which are key components of a comprehensive pitch deck.
What this video covers
The first slide is the overview. The overview or the executive summary, basically what you’re doing is providing a 30,000-foot view of the entire business plan.
Then, the next one, the next section is the company description. When we’re talking about the company description, this is more getting into detail. You want to get into the weeds. You want to talk about what the company does, what kind of problem, for example, you’re tackling, what is the solution that you’re bringing to market?
The next section of the business plan is the products and services. Here, what you want to do is, you want to go into detail. You want to go into detail into what you’re giving to customers, what you’re selling, whether that is online or offline. Exactly, what is that tangible or intangible product or service that you’re giving away to customers?
The next section of the business plan is your marketing plan. What is that marketing plan? How are you planning to get customers into the door? The build it and they will come doesn’t exist.
The next section is the operational plan. When it comes to the operational plan, you want to talk about the equipment, the tools, anything that you’re going to need in order to get the business up and running.
The next section is the management and the organization. When we’re talking about this section, what the investor wants to know is that you have the right people seated on the right seats of the bus.
Then, also, you want to talk about the organization. Maybe you want to talk about the structure.
The next section is the startup expenses and the capitalization. When we’re talking about this section, what you want to dive in with is perhaps the amount of money that you’re going to need.
The next slide is the financial plan. When we’re talking about the financial plan, what you want to do here is talk about what the next five years of operations are going to look like. You want to forecast. You want to model that out, and you want to give an understanding to the investor that you have a clear grasp on what the future holds. This is supercritical.
The next section is the appendix. On the appendix, what you want to include is any type of information that is not supercritical or super interesting for the investor to read throughout the plan. Here, you may want to include certain things like contracts, partnership agreements, anything that could add more to the story.
Any type of documentation that talks about your traction as a business, like maybe some nice graphs about the progress that you’ve been able to achieve over the past months. Or, what you can do, also here, is add some nice testimonials of people or some quotes from press articles that you have gathered. It is to beef up the business plan a little bit more.
All-in-all, that’s what the business plan entails. Again, you can use this for either seeking capital or as a roadmap for you and for your team for the next 18 to 24 months of execution. If you like this video, make sure that hit the Like button. Also, make sure that you click the subscribe and also comment below. I’ll be getting back to you right away.
Also, don’t forget about our fundraising training where you are going to have access to all the templates, all the agreements, all types of live Q&As and everything that you need because what we do is help founders in the journey of raising capital from A all the way to Z. Thank you so much for watching.
