McKinsey Strategy Framework for Startups: The Cascade

Vision, where to play, how to win, and proof — how the McKinsey and BCG strategy cascade works for a startup, and how it shows up in your pitch deck.

What this short covers

McKinsey's strategy framework, which can be applied to business, startups, and entrepreneurship. This framework can be a valuable tool for structuring and refining pitch decks to effectively communicate a startup's strategy to potential investors.

Transcript

Hey guys, ever wonder how Mckenzie and BCG build billion-dollar strategies for company? So the first thing is where your company is going to be in 10 years. That is your roof. That is your vision. Then is your mass- win battles. This is where you want to choose to play and where you want to choose not to play. Then are the actual actions and strategic initiatives that you're going to be taking in order to achieve and unlock that vision. Then is the enablers which is actually what makes your strategy work. From there is the team the culture which are ultimately by having the right people seated on the right seats of the bus you'll be able to get to the promised land. This is ultimately the strategy house used by multibillion dollar consulting firms. Steal it, simplify it, make it happen. We love to hear your comments on the comment section.

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•By Alejandro Cremades