Sensorfact Pitch Deck: Slide-by-Slide Breakdown

Executive Summary: The Narrative-First Series B

Sensorfact’s 2023 management presentation is a lean, 12-slide deck that focuses almost exclusively on the macro-economic environment and the product's operational simplicity. Raising €25M at Series B usually requires a deep dive into unit economics and cohort analysis; however, this deck appears designed to sell the 'Vision, Mission, and Ambition' (Slide 10) rather than the balance sheet. It relies heavily on the 'Why Now'—citing the energy crisis and EU mandates—to justify the scaling of their four European offices.

Slide 1: Title Slide

The deck opens with a minimalist title slide featuring the Sensorfact logo and the text 'Management presentation 2023.' The background image shows a person using a tablet in an industrial setting, immediately establishing the brand's focus on the intersection of digital tools and physical manufacturing.

Slide 2: The Macro Drivers

This slide establishes the market urgency. It presents two primary catalysts for industrial SMEs to save energy. First, it cites EU Targets and Regulation , specifically a -32.5% reduction target for 2030 relative to a 'business as usual' scenario. Second, it displays a line chart of Electricity Prices 2019-2022 for baseload electricity in Germany. The chart shows a dramatic spike in 2022, reaching over 300 € per MWh, creating a clear financial pain point for the target customer.

Slide 3: The Customer Pain Point

Sensorfact identifies the 'Pain of Plant Managers' through three pillars: No Data, No Analytics, and No Action . The slide features a photo of a technician working on an open electrical panel, emphasizing that without specialized tools, these managers have 'no clue where to start' when it comes to energy efficiency.

Slide 4: The Three-Step Solution

The solution is presented as a linear flow. Data is gathered via 'Plug & play hardware' to measure usage at a machine level. Analytics involves 'Data driven savings advice' using algorithms and a savings database. Action is facilitated through 'Recurring feedback on performance' via automated reports and smart alerts. This slide effectively bridges the gap between the hardware (sensors) and the software (SaaS platform).

Slide 5: Product Interface

Titled 'Intuitive dashboard,' this slide shows a laptop mockup of the Sensorfact platform. A callout bubble claims the system is 'Live in a matter of hours,' which is a significant value proposition for industrial software that typically requires long implementation cycles.

Slide 6: Intellectual Property and Logic

This slide explains how the 'Automated custom savings advice' works. It combines Industry Knowledge (a database of 60+ savings types like compressed air leakages and steam systems) with Data Science (an analytics engine for pattern recognition). An example is provided showing how algorithms detect compressed air leakages based on specific compressor energy usage patterns.

Slide 7: Unique Selling Points (USPs)

Sensorfact categorizes its USPs into three buckets: Easy to Install (non-invasive, wireless, no battery), Affordable (No CAPEX, fits within plant manager budgets), and Full Service (hardware, software, and advice). The mention of 'No CAPEX' is critical, as it suggests a subscription-based model that avoids the long procurement cycles associated with capital equipment.

Slide 8: Geographic Footprint

The company highlights its expansion across Europe, operating from 4 European offices . Utrecht is the hub for product development and staff (since 2019), while Berlin, Barcelona, and Amsterdam are listed as sales offices established in 2022. This slide demonstrates the company's readiness to scale its commercial operations across major EU markets.

Slide 9: Management Team

The team slide focuses on 'Experienced management.' Pieter (CEO/Founder) is highlighted for having founded three smart energy startups with one exit. Hans (CFO/COO) and Karel Nanninga (Head of Growth) both have backgrounds in Strategy and VC. The slide also lists heads of Sales, Platform, and Data Science, signaling a well-rounded leadership team for a Series B stage company.

Slide 10: Vision and Mission

Using a hexagonal layout, the company defines its Vision (Reduce the human environmental footprint), Mission (Eliminating all waste in the industry), and Ambition (Becoming the leading smart IoT platform for industrial SMEs globally). This is a standard 'big picture' slide intended to align investors with the long-term impact of the business.

Slide 11-12: Closing and Contact

Slide 11 is a simple contact slide with the website URL and a background image of the hardware sensors. Slide 12 is a promotional slide for the source library, which is not part of the company's original pitch.

What Sensorfact Does Well

The deck is exceptionally focused on the 'Why Now' . By placing the energy price spike and EU regulations on Slide 2, Sensorfact makes the case that their solution is no longer a 'nice to have' but a regulatory and financial necessity for manufacturers. The emphasis on low-friction adoption (No CAPEX, non-invasive hardware) addresses the biggest hurdle in industrial sales: the difficulty of getting budget approval for new equipment. The team slide also builds significant credibility by highlighting the founder's specific serial experience in the smart energy sector.

What Is Missing

For a Series B deck, the omissions are striking. There are no financial metrics whatsoever—no ARR, no growth percentages, and no margins. There is also a lack of social proof ; the deck does not feature any customer logos, case study results (beyond a generic algorithm example), or testimonials. Furthermore, there is no competitive landscape analysis or a use of funds slide. This suggests that this specific deck was likely a 'teaser' or a high-level narrative deck used to open doors, with the heavy lifting of the due diligence performed through a separate data room or a much longer appendix.

Founder Takeaways

Sell the friction, not just the features. Sensorfact spends significant real estate on Slide 7 explaining why their product is easy to buy ('No CAPEX') and easy to install ('No battery'). For B2B founders, especially in hardware-enabled SaaS, proving that you have solved the implementation headache is often more important than the software's UI. Leverage regulatory tailwinds. If your industry is being impacted by specific government targets (like the EU's -32.5% goal), cite them early. It transforms your product from a discretionary expense into a compliance requirement.