What is the primary problem SensorFact aims to solve?

According to Slide 2, SensorFact targets the lack of visibility in industrial plants. They identify that plant managers have 'no clue where to start' because they suffer from a lack of data, a lack of analytics, and a lack of actionable insights. This prevents them from optimizing energy usage and reducing costs in a manufacturing environment.

How does SensorFact differentiate its hardware from traditional industrial IoT?

Slide 4 outlines three key hardware USPs: it is non-invasive (meaning no downtime during installation), wireless (no cables required), and battery-free (eliminating the need for ongoing maintenance or 'after care'). This design is specifically intended to lower the barrier to entry for SMEs who cannot afford significant operational disruptions.

What is the financial model for the customer?

SensorFact utilizes an 'Affordable' model designed to bypass long corporate approval cycles. Slide 4 states there is 'No CAPEX' and 'No investment plan needed.' By making the service 'easy to sign off' within a plant manager's existing budget, they accelerate the sales cycle and reduce friction.

Who are the key leaders mentioned in the deck?

Slide 5 introduces the management team, led by CEO and Founder Pieter, who has a track record of three smart energy startups. He is supported by Hans (CFO/COO), who brings over a decade of Strategy and VC experience. The deck also lists department heads for Sales, Tech, and Growth to demonstrate organizational depth.

What is missing from this version of the deck?

The provided slides omit several critical fundraising components, including a specific 'Ask' (how much capital is being raised), detailed financial performance (ARR, growth rates), a competitive landscape analysis, and a clear roadmap for the Series B funds. These are likely contained in the remaining 6 slides of the full 12-slide deck.

SensorFact Pitch Deck (2023): 12-Slide Series B Deck

See all 12 slides of the SensorFact pitch deck — a 2023 Series B deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

SensorFact’s Series B deck is a study in focused value propositions for the industrial sector. The presentation identifies a specific gap in the market: Small and Medium Enterprises (SMEs) that lack the data and tools to manage energy consumption effectively. By positioning their solution as 'non-invasive' and 'affordable' with 'no CAPEX,' SensorFact addresses the primary barriers to adoption in traditional manufacturing environments. The deck emphasizes speed to value, claiming systems can be 'live in a matter of hours,' and highlights a management team with significant experience in energy…

Key takeaways

The deck identifies three core pain points for plant managers: No Data, No Analytics, and No Action (Slide 2).
SensorFact positions its dashboard as 'intuitive' and emphasizes rapid deployment, stating it can be 'live in a matter of hours' (Slide 3).
The business model is built on removing financial barriers, explicitly stating 'No CAPEX' and 'No investment plan needed' for SMEs (Slide 4).
Hardware is described as non-invasive, wireless, and battery-free, minimizing installation friction and 'after care' (Slide 4).
The solution is presented as a 'Full Service' offering encompassing hardware, software, and recurring advice/feedback (Slide 4).
Founder Pieter is highlighted for having founded 3 smart energy startups with 1 exit and 2 currently active (Slide 5).
The management team includes a CFO/COO with over 10 years of experience in Strategy and VC (Slide 5).
The deck targets the SME segment specifically, aligning its Unique Selling Points (USPs) with their unique budgetary and operational constraints (Slide 4).

SensorFact: Bridging the Data Gap in Industrial SMEs

SensorFact’s management presentation is a focused narrative on bringing modern IoT capabilities to the often-overlooked SME manufacturing sector. The deck avoids overly technical jargon in favor of clear, business-oriented outcomes. By focusing on the 'Pain of Plant Managers,' the company establishes immediate relevance for investors looking at the industrial energy efficiency space.

Slide 1: Title Slide

The deck opens with a clean, minimalist title slide featuring the SensorFact logo. The subtitle 'Management presentation' and the year '2023' establish the context of the document. The background image, though obscured by a blue overlay, depicts a person using a tablet in an industrial setting, subtly reinforcing the company's focus on mobile, accessible data in the factory environment.

Slide 2: The Problem Statement

Slide 2 identifies the core market friction. It uses a relatable image of a plant manager working at a machine and states, "... but they have no clue where to start." This slide is crucial because it defines the 'Pain of Plant Managers' through three specific icons: NO DATA , NO ANALYTICS , and NO ACTION . By framing the problem this way, SensorFact sets itself up to provide a three-part solution that addresses each of these voids, moving the customer from ignorance to informed action.

Slide 3: The Product Interface

Slide 3 moves directly into the solution, showcasing an "Intuitive dashboard" on a laptop. The visual shows a time-series graph with various data points, likely representing energy consumption. The most significant claim on this slide is contained in the dark blue callout bubble: "Live in a matter of hours" with a rocket icon. For industrial IoT, where installations often take weeks or months, this promise of rapid deployment is a major competitive differentiator and a key hook for the Series B narrative.

Slide 4: Unique Selling Points (USPs)

This slide is the strategic heart of the deck, titled "The SME needs are our USPs." It breaks down the value proposition into three pillars:

EASY TO INSTALL: Emphasizes that the hardware is Non-invasive (no downtime), Wireless (no cables), and has No battery (no after care). This addresses the technical and maintenance fears of small plant operators. · AFFORDABLE: This is a commercial masterstroke for the SME market. It explicitly lists "No CAPEX" and "No investment plan needed." By positioning the cost as "Within budget plant manager," they suggest that the person on the factory floor can authorize the purchase without escalating to a board-level capital expenditure request. · FULL SERVICE: Clarifies that the company isn't just a hardware vendor. It provides Hardware to unlock data, Software to provide insights, and Advice through analytics and recurring feedback. This 'Advice' component suggests a higher-touch, stickier relationship than a pure SaaS play.

Slide 5: The Management Team

Slide 5 introduces the "Experienced management team." It highlights Pieter (CEO, Founder) , noting he has "Founded 3 smart energy start-ups successfully (2 active, 1 exit)." This track record is vital for a Series B round as it reduces founder risk. Hans (CFO/COO) is credited with "10+ years in Strategy & VC," suggesting strong financial governance. The slide also lists department heads for Sales (Jamie Persijn and Senan King, noting a "Dual role, 10+ years in leading sales teams" ), Tech (Paco Trujillo and Dennis Ramondt), and Growth (Karel Nanninga, with "8 years in Strategy and VC" ). The inclusion of LinkedIn icons for every member adds a layer of transparency and verifiability.

Slide 6: Closing Slide

The final slide in this set is a simple contact/closing slide featuring the logo and the URL WWW.SENSORFACT.EU . The background image shows hands holding what appear to be the non-invasive sensors mentioned earlier in the deck, providing a final visual reinforcement of the physical product.

What Works in This Deck

Customer-Centric Framing: The deck does an excellent job of looking at the world through the eyes of a plant manager. By focusing on 'No CAPEX' and 'No Downtime,' SensorFact addresses the two biggest reasons industrial sales fail. They aren't selling 'IoT'; they are selling a way to get energy insights without the usual headaches of industrial upgrades.

Speed as a Feature: The claim that the system is 'Live in a matter of hours' (Slide 3) is a powerful value proposition. In a sector known for slow moving projects, speed is a proxy for modern, agile technology.

Team Credibility: The team slide is strong. Having a founder with a previous exit in the same specific niche (smart energy) is a significant asset. The addition of multiple leaders with VC and strategy backgrounds suggests the company is prepared for the scaling challenges that follow a Series B.

What is Missing

Financial Traction: As this is only 6 of 12 slides, the most glaring omissions are the numbers. There is no mention of current ARR, growth rates, customer count, or churn. For a Series B, investors will need to see that the 'No CAPEX' model is actually translating into scalable, high-margin revenue.

Market Size and Opportunity: The deck identifies SMEs as the target, but it doesn't quantify how many SMEs exist in their target geographies or what the Total Addressable Market (TAM) looks like. Investors need to know if this is a billion-dollar opportunity or a niche service.

The Competitive Landscape: The deck implies they are better than traditional, invasive systems, but it doesn't name competitors or show a feature-comparison matrix. In a crowded IoT space, defining 'why us' against specific rivals is essential.

The Ask: There is no slide detailing how much capital is being raised or how it will be allocated. A Series B deck should clearly outline the milestones the new capital will enable, such as geographic expansion or new product lines.

Lessons for Founders

Align USPs with Buyer Constraints: SensorFact’s 'No CAPEX' and 'No Downtime' pillars are perfect examples of aligning product features with the buyer's bureaucratic reality. Founders should identify the 'internal friction' their customers face (like needing board approval for large spends) and design their offering to bypass it.

Simplify the Product Visuals: The dashboard slide (Slide 3) is effective because it doesn't try to show every feature. It shows one clear graph and one clear benefit (speed). Avoid 'feature soup' in your deck; focus on the outcome the user sees.

Highlight Niche Expertise: Pieter’s bio (Slide 5) doesn't just say he is an 'entrepreneur'; it says he founded 'smart energy' startups. If you have a history in your specific sector, make it the centerpiece of your team slide to prove 'Founder-Market Fit.'

Frequently asked questions

What is the primary problem SensorFact aims to solve?: According to Slide 2, SensorFact targets the lack of visibility in industrial plants. They identify that plant managers have 'no clue where to start' because they suffer from a lack of data, a lack of analytics, and a lack of actionable insights. This prevents them from optimizing energy usage and reducing costs in a manufacturing environment.
How does SensorFact differentiate its hardware from traditional industrial IoT?: Slide 4 outlines three key hardware USPs: it is non-invasive (meaning no downtime during installation), wireless (no cables required), and battery-free (eliminating the need for ongoing maintenance or 'after care'). This design is specifically intended to lower the barrier to entry for SMEs who cannot afford significant operational disruptions.
What is the financial model for the customer?: SensorFact utilizes an 'Affordable' model designed to bypass long corporate approval cycles. Slide 4 states there is 'No CAPEX' and 'No investment plan needed.' By making the service 'easy to sign off' within a plant manager's existing budget, they accelerate the sales cycle and reduce friction.
Who are the key leaders mentioned in the deck?: Slide 5 introduces the management team, led by CEO and Founder Pieter, who has a track record of three smart energy startups. He is supported by Hans (CFO/COO), who brings over a decade of Strategy and VC experience. The deck also lists department heads for Sales, Tech, and Growth to demonstrate organizational depth.
What is missing from this version of the deck?: The provided slides omit several critical fundraising components, including a specific 'Ask' (how much capital is being raised), detailed financial performance (ARR, growth rates), a competitive landscape analysis, and a clear roadmap for the Series B funds. These are likely contained in the remaining 6 slides of the full 12-slide deck.

Cover slide of the SensorFact pitch deck — Series B 2023 — SensorFact pitch deck, slide 1 (2023)

SensorFact pitch deck: the facts

Company: SensorFact
Year: 2023
Stage: Series B
Slides: 12
Sector: Industrial IoT / Energy Management
Deck type: Management Presentation
Outcome: €25M Raised
Headquarters: Utrecht, Netherlands

SensorFact pitch deck PDF

The full SensorFact deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the SensorFact pitch deck was used for

This deck is SensorFact’s 2023 Series B fundraising presentation for a €25M growth round led by Blume Equity, used to secure approximately €25M (around $28M) in new capital. The company is a Dutch climate-tech IoT scale-up helping industrial SMEs monitor and reduce resource consumption such as electricity and water through smart hardware, software, and consulting. The funds from this Series B were earmarked for entering new markets (including the US), expanding its product suite across more resource categories, and growing its team and international footprint. The deck reportedly has 11–12 slides and focuses on pragmatic, low-CAPEX energy efficiency for plant managers and SME manufacturers, though the text available here is limited.

Business model: SensorFact provides a plug-and-play industrial IoT monitoring and software platform that helps manufacturing SMEs and other industrial companies track and optimize energy and other resource usage, then delivers data-driven efficiency advice and projects to reduce consumption and costs.

Round: Series B
Year: 2023
Raised: €25M (approximately $28M)
Lead investor: Blume Equity
Investors: Blume Equity (lead), FORWARD.one, Korys, SET Ventures
Founded: 2016
Headquarters: Utrecht, Netherlands
Industry: Industrial IoT / Energy Management / Climate-tech

Total funding: SensorFact has raised at least €25M in a 2023 Series B round, on top of prior rounds including €3.7M (Series A, 2021) and €13M (2023), bringing disclosed total funding to over €41.7M.

Use of funds as presented: Expansion into new markets including the US, optimization and extension of the product suite to cover more resource categories, and scaling the team and international operations.

What happened after the SensorFact deck

The €25M Series B round in 2023 provided growth capital for SensorFact’s international and product expansion, and within roughly two years, lead investor Blume Equity reported a successful exit through the acquisition of SensorFact by ABB, with financial terms undisclosed.

SensorFact successfully closed the €25M Series B round led by Blume Equity with participation from FORWARD.one, Korys, a
Post-round, SensorFact continued to expand its product and geographic footprint, including broader European presence and
By early 2025, Blume Equity publicly announced its successful exit from SensorFact via a sale to ABB, integrating Sensor

What the SensorFact deck got right

Compelling industrial energy and sustainability problem focus. SensorFact addresses a clear and pressing pain point for industrial plant managers and SMEs: reducing energy and resource consumption and complying with increasingly strict reporting and sustainability requirements, which creates a strong, mission-driven market need.
Low-CAPEX, plug-and-play solution tailored to SMEs. The company offers a non-invasive, low-CAPEX intelligent energy management system with plug-and-play hardware and software, lowering adoption friction for industrial SMEs and enabling quick deployment and measurable savings.
Strong, mission-aligned investor syndicate for Series B. SensorFact’s Series B was led by a reputable growth impact investor, Blume Equity, with strong support from existing investors FORWARD.one, Korys, and SET Ventures, signaling investor confidence and validating both the business model and impact thesis.
Coherent growth strategy across geographies and resources. The company demonstrates a clear geographic and product expansion roadmap, including entering new markets (such as the US and additional European regions) and broadening coverage from energy into other resource categories, which supports a convincing growth and scalability narrative.
Strategic exit to ABB validates technology and market position. Subsequent acquisition by ABB, as reported by the lead investor, provides external confirmation that SensorFact’s technology and market position were attractive to strategic buyers, reinforcing the credibility of its Series B story in hindsight.
Pragmatic, user-centric positioning around plant managers. External commentary highlights the deck’s pragmatic focus on SME plant managers, indicating that SensorFact framed its value proposition around concrete operational pain points rather than abstract technology, which is persuasive for both customers and investors.

What could have been stronger

No explicit "Ask" slide despite sizable round. External commentary notes that the Series B deck lacks a clear “The Ask” slide specifying round size, terms, and use of funds, meaning investors must infer or rely on external communication to understand the exact capital request and allocation. This weakens the deck’s clarity around the financing ask even though the €25M target is documented elsewhere.
Limited visible financial detail and unit economics in the deck. From available teardown commentary, the deck focuses strongly on the solution and pain points but appears to include limited explicit detail on historical financial performance (revenues, margins) or unit economics, which Series B investors typically expect to see clearly articulated. This may force investors to request separate materials to assess financial traction and scalability.
Competitive positioning not prominently highlighted in available commentary. While SensorFact’s mission includes broader resource monitoring (energy, water, etc.), the deck is reported to center on energy efficiency for industrial SMEs and plant managers. The absence of deeper discussion of competitive landscape and differentiation versus other industrial IoT monitoring platforms in the available commentary suggests the deck may underemphasize competitive positioning and barriers to entry.

How an investor would read this deck

What draws attention

Scale of realized savings per customer (e.g., verified percentage energy reduction and payback period) and repeatability across segments such as plastics, metals, and food manufacturing.
Evidence of product stickiness and upsell potential across resource categories (electricity, water, gas, compressed air, etc.), supporting longer-term expansion beyond energy-only use cases.
Geographic expansion readiness, including proof points from Benelux, DACH, Italy, and other regions, plus operational plans for US market entry and office opening.
Quality and scalability of SensorFact’s hardware-software stack, including installation speed, data reliability, and ability to integrate with existing industrial systems and reporting requirements.

Risks that stand out

Industrial SMEs can be slow to adopt new monitoring solutions, and sales cycles in manufacturing and energy efficiency can be lengthy, potentially impacting growth velocity despite strong value propositions.
Competition from other industrial IoT and energy management platforms could pressure pricing and margins if SensorFact’s solution is perceived as less differentiated or easily replicable.
Expansion into new geographies such as the US may introduce regulatory, sales, and support complexities that strain the organization if not matched by operational readiness and local expertise.
Dependence on ongoing energy-price and sustainability regulation tailwinds: if energy prices fall or reporting requirements loosen, some SMEs may deprioritize investment in monitoring and efficiency solutions, affecting demand.

Questions this deck invites

What are SensorFact’s current ARR, gross margins, and churn by customer segment, and how have these evolved since prior funding rounds in 2021 and early 2023?
How does SensorFact price its monitoring and advisory services (subscription vs. project-based) and what is the typical payback period and ROI for industrial SME clients?
What is SensorFact’s competitive landscape in industrial IoT monitoring and energy/resource management, and what proprietary technology or data advantages create defensibility?
How scalable is the advisory component of SensorFact’s offering—what proportion of savings are driven by standardized software vs. bespoke consultancy, and how will this mix evolve as the company enters new markets?
What concrete milestones does SensorFact plan to achieve with the €25M Series B (market entries, product expansions, customer counts) and how will progress be measured against this plan?

What founders can take from the SensorFact deck

A focused, SME-centric framing around pragmatic industrial energy efficiency resonates with investors when combined with clear pain points for plant managers and a low-CAPEX, non-invasive solution narrative.
Demonstrating a progression of funding rounds (e.g., earlier rounds for product development and regional expansion, followed by a larger Series B for new markets and resource categories) helps show a coherent scaling trajectory.
Even impact-oriented growth investors expect concrete growth plans: SensorFact’s emphasis on entering new markets, expanding product categories, and growing the team is tightly tied to the use of funds, which strengthens the investment story.
Omitting a clear "Ask" slide can be a weakness; external documentation of the €25M target and strategy mitigates this, but including the round amount and capital allocation explicitly in the deck itself would make the fundraising narrative more self-contained.
Positioning the company as both a climate-tech and industrial IoT scale-up broadens its appeal, tapping into sustainability-focused capital while also attracting investors familiar with SaaS, hardware, and data-driven industrial optimization.

SensorFact pitch deck: common questions

What does SensorFact do?

SensorFact is a Dutch climate-tech IoT company that provides smart monitoring hardware and software plus advisory services to help industrial SMEs monitor and reduce energy and other resource consumption. It installs non-invasive sensors and metering, collects granular data, and uses analytics to identify efficiency measures and savings opportunities for factories and plants.

How much did SensorFact raise in its Series B and who invested?

SensorFact raised a €25M Series B investment round in mid-2023, which is approximately $28M. The round was led by growth impact investor Blume Equity, with participation from existing investors FORWARD.one, Korys, and SET Ventures.

What is SensorFact using the Series B funding for?

According to SensorFact and press coverage, the €25M Series B capital is being used to enter new markets, expand the product suite to cover more resource categories, and grow international operations including the US (opening an office and expanding a 150-person team). It also supports broader scaling of its intelligent energy management platform and resource-efficiency solutions across Europe and beyond.

What is notable about SensorFact’s Series B pitch deck?

SensorFact’s pitch deck for this round is a compact 11–12-slide Series B deck that highlights its industrial energy and resource monitoring solution, market traction, and growth plans. Business Insider reports it is an 11-slide deck used to secure €25M, and a teardown notes that the deck does not include a dedicated “Ask” slide even though the round amount is externally documented.

Where and when was SensorFact founded?

SensorFact was founded in 2016 and is headquartered in Utrecht, Netherlands. As of its later materials and ABB-integrated brochure, it also lists locations such as Amsterdam and Barcelona, reflecting its broader European presence.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

SensorFact pitch deck slides

SensorFact pitch deck slide 1 of 12 — SensorFact pitch deck — slide 1 of 12

SensorFact pitch deck slide 2 of 12 — SensorFact pitch deck — slide 2 of 12

SensorFact pitch deck slide 3 of 12 — SensorFact pitch deck — slide 3 of 12

SensorFact pitch deck slide 4 of 12 — SensorFact pitch deck — slide 4 of 12

SensorFact pitch deck slide 5 of 12 — SensorFact pitch deck — slide 5 of 12

SensorFact pitch deck slide 6 of 12 — SensorFact pitch deck — slide 6 of 12

What each slide of the SensorFact pitch deck says

Slide 2

Industrial SMEs need and want to save energy ... EU TARGETS AND REGULATION ELECTRICITY PRICES 2019-2022 lil oo EU reduction target 2030, Baseload electricity 1 year ahead relative to a ‘business as usual’ scenario in Germany (€ per MWh)

Slide 3

... but they have no clue where to start. - mea n ===" | 109 — = 4 SN “n — NO DATA NO ANALYTICS NO ACTION

Slide 4

Sensorfact makes saving energy in the industry easy DATA ANALYTICS ACTION Plug & play hardware Datadriven Recurring feedback + dashboard savings advice on performance Measure usage data Identify and quantify Customized automated on a machine level + access savings with algorithms + tracking reports + smart through our cloud platform savings database alerts

Slide 6

Based on unique combination of Industry Knowledge and Data Science INDUSTRY KNOWLEDGE DATA SCIENCE Savings database (60+) Analytics engine for pattern recognition Compressed air systems a Compressed ai leakages = b Pressure reduction Domi Breiman Gime 4 a Energy Waste / c Plastic savings A Xp : po ; Steam systems 5 Example: our algorithms detect compressed sg Cooling systems air leakages based on compressor energy b. usage patterns c a

Slide text above is read directly from the SensorFact deck PDF embedded on this page.