Philippe Krief is the CEO of Alpine Cars, an automotive company that is currently undergoing a significant transformation by developing new electric products.
Philippe Krief is the CEO of Alpine Cars, an automotive company that is currently undergoing a significant transformation by developing new electric products and expanding its global sales network. Krief joined Alpine a year ago with the ambitious project to relaunch the brand and develop a completely new product line of five to seven cars within seven years. He previously worked in the automotive industry for 37 years, primarily in Italy, where he worked on Fiat, Alfa Romeo, and Ferrari.
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