Blake Lyon serves as Partner and Chief Business Officer at Red Antler, a branding agency. See portfolio, sector focus and contact routes.
Blake Lyon serves as Partner and Chief Business Officer at Red Antler, a branding agency, while acting as Managing Partner at its venture arm, Habitat Partners, where he oversees investment decisions and strategic direction. Habitat Partners primarily invests in consumer and business-to-business startups at the pre-seed to Series A stages, with seed being the most common entry point, focusing on ventures across the United States. The firm’s average check size is $500,000, typically ranging from $250,000 to $750,000, and it generally follows on after leading pre-seed rounds with its first fund. Notable portfolio companies include Sincerely, a Gen Alpha skincare brand, and other consumer and B2B startups identified through Habitat’s investment activity. Lyon’s background includes prior roles as an investment associate at Lerer Hippeau Ventures focusing on direct-to-consumer brands, SaaS, media, and marketplaces, as well as real estate investment analysis at Palatine Capital Partners and Antares Investment Partners. While no public writing or distinctive point of view is explicitly documented in available sources, his investment approach reflects a blend of brandi
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