What is Orchard's primary product?

Orchard provides smartphone insurance powered by diagnostic software. Unlike traditional insurers that focus on new devices at the point of sale, Orchard's app allows users to insure used devices by running a 'sophisticated diagnostic' check. This tool tests over 35 hardware and software functions in three minutes to verify the device's condition before coverage begins.

How does Orchard differentiate itself from competitors like SquareTrade?

Orchard differentiates through its pricing model and target audience. While competitors like SquareTrade typically charge around $5 per month for basic protection, Orchard positions itself at $15 per month by bundling insurance with active device security management. They specifically target the B2B 'Bring-Your-Own-Device' (BYOD) market, which traditional consumer-facing insurers often overlook.

What is the significance of the Arch Insurance partnership?

The partnership with Arch Insurance (an A+ rated global provider) is critical for Orchard's scalability. As a startup, Orchard likely lacks the balance sheet to underwrite massive insurance risk themselves. Partnering with a major carrier allows them to act as a Managing General Agent (MGA), focusing on the software, customer acquisition, and diagnostics while Arch provides the financial backing for claims.

What evidence of market traction does the deck provide?

The deck shows a multi-stage sales funnel from its first two months of operation. It lists 65 closed policies with firms like Checkfront and Otter Consulting, 1,300 policies at the 'commercial terms' stage (including Evernote and Herschel), and an 'active funnel' of 5,800 policies featuring high-profile tech companies like IDEO, DocSend, and Masterclass.

What are the main weaknesses of this pitch deck?

The deck is notably missing a 'The Ask' slide. It does not state how much money the company is raising, the valuation, or how the funds will be allocated. Additionally, while it mentions 'the best unit economics,' it provides no data on Customer Acquisition Cost (CAC), Lifetime Value (LTV), or loss ratios, which are the most important metrics for an insurtech company.

Orchard Pitch Deck (2018): 12-Slide Seed Deck

See all 12 slides of the Orchard pitch deck — a 2018 Seed deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Orchard’s 12-slide deck presents a compelling case for a software-driven approach to smartphone insurance, specifically targeting the enterprise 'Bring-Your-Own-Device' (BYOD) market. The company identifies a $48 billion opportunity where 75% of smartphones remain uninsured. By leveraging their existing background in a used phone marketplace—which already generated $2 million in annual sales—Orchard introduced a diagnostic app capable of testing over 35 functions in three minutes. This technical moat allows them to insure used devices that traditional providers avoid. While the deck is light…

Key takeaways

The total addressable market is valued at $48B, with 75% of smartphones currently uninsured (Slide 2).
Orchard identifies a specific enterprise pain point: 60% of companies use BYOD, creating significant security risks (Slide 4).
The product features a proprietary diagnostic tool that tests 35+ functions and detects cracked screens via IP (Slide 6).
Early traction is demonstrated through a sales funnel of 5,800 active policies across companies like IDEO, DocSend, and Masterclass (Slide 8).
Orchard claims superior unit economics, charging $15/month compared to the $5/month industry average (Slide 9).
The company secured a strategic partnership with Arch Insurance, an A+ global provider, to handle scaling (Slide 10).
The founding team brings deep domain expertise from a used phone marketplace with $2M in annual sales and 60,000+ phones diagnosed (Slide 11).
The deck omits a specific funding amount, valuation, or detailed use-of-funds breakdown (Slide 12).

The Orchard Teardown: From Marketplace to Insurtech

Orchard’s 2018 seed deck is a masterclass in the 'pivot-to-platform' narrative. Originally a marketplace for used iPhones, the company realized that the real value lay not in the transaction of hardware, but in the data generated by their diagnostic tools. This deck represents their move into the high-margin world of B2B insurtech. By targeting the 'Bring-Your-Own-Device' (BYOD) trend in enterprises, Orchard found a niche that traditional insurers—who rely on point-of-sale partnerships with carriers like Verizon or AT&T—simply cannot reach.

The Macro Opportunity (Slides 1-4)

Slide 1 is a minimalist title slide featuring the Orchard logo. It establishes a clean, professional brand identity from the outset. Slide 2 immediately jumps into the 'Why Now?' and 'How Big?' questions. It cites a $48B huge opportunity, noting that 75% of smartphones are uninsured . The use of a night-view globe suggests a global ambitions, though the subsequent slides focus heavily on North American enterprise trends.

Slide 3 defines the problem: 'Our phones have gotten smarter, but our insurance hasn’t.' The slide lists three critical failures of the legacy insurance industry: no coverage for used devices, a lack of integrated software, and a stagnant business model that hasn't changed in 25 years. This sets the stage for a software-first solution. Slide 4 narrows the focus to the B2B sector. It highlights that 60% of enterprises now operate under a BYOD model. This creates two problems for the employer: the use of unvetted 'used phones' and the fact that these 'phones are security risks.' This is a clever framing; Orchard isn't just selling insurance; they are selling peace of mind for IT departments.

The Software Solution and Product (Slides 5-7)

Slide 5 introduces the Orchard solution: 'Smartphone insurance powered by software.' The value proposition is twofold: it covers used smartphones and manages smartphone security. The visual shows a clean mobile interface, emphasizing the 'easy claims' process. Slide 6 is the technical heart of the deck. It describes their 'Sophisticated diagnostics' which include 35+ functions tested and a Cracked screen detection (IP) . The claim that this takes only 3 minutes to complete is vital—it lowers the friction for a user to get insured, which is the primary barrier in the used device market.

Slide 7 expands on the 'security' aspect of the product. It shows an interface that gives the user a '100%' security score based on a checklist: Remote Wipe, Touch ID, Face ID, OS Updates, and Cloud Backup. Crucially, it notes 'No personal data: Full privacy,' addressing the primary concern employees have when installing company-mandated software on personal devices.

Traction and Unit Economics (Slides 8-9)

Slide 8 is perhaps the strongest slide for a seed-stage investor. It visualizes a sales funnel from the 'First 2 months.' It shows 65 policies closed , 1,300 policies at the commercial terms stage (with logos like Evernote and Herschel), and an active funnel of 5,800 policies featuring heavy hitters like Pivotal, IDEO, and Masterclass. This demonstrates that the BYOD insurance message is resonating with high-growth tech companies.

Slide 9 addresses the business model. Orchard positions itself as a premium offering at $15/month , which is 3X the price of 'SquareTrade & the other guys' at $5/month. The justification for this premium is the combination of 'Insurance & security.' While a 3x price point might seem risky, in a B2B context where the company is often subsidizing the cost, the added security features make it a more defensible expense than a simple consumer protection plan.

Partnerships and Team (Slides 10-11)

Slide 10 reveals how Orchard plans to handle the actual insurance risk. They are partnering with Arch Insurance , described as an 'A+ Global insurance provider.' This is a standard but necessary move for an insurtech startup; it proves they have the institutional backing to actually pay out claims, which is the 'trust' component of the business.

Slide 11 introduces the team: Bruno Wong (CEO), Alex Sebastian (COO/CFO), and Hamza Javed (CTO). The 'domain expertise' is backed by their previous success: a Used phone marketplace that has already diagnosed 60,000+ phones and generated $2M in annual sales . This is a critical piece of the narrative—they aren't just guessing that their diagnostics work; they've already battle-tested the tech on 60,000 devices in a retail environment.

The Conclusion and Omissions (Slide 12)

Slide 12 serves as the closing, but it is surprisingly weak. Instead of a clear 'Ask' (e.g., 'We are raising $2M to hire 5 engineers and scale sales'), it simply says 'Introduce us to more companies.' While this is a common 'soft' closing for a deck shared via email, it leaves the investor guessing about the actual funding requirements.

What Works in the Orchard Deck

The Pivot Narrative: The deck successfully explains how a marketplace company turned into a software company. The fact that they already had $2M in sales from their previous iteration gives the 'diagnostics' claim immense credibility. · Clear B2B Focus: By focusing on BYOD and security, they move away from the 'commodity' insurance market and into the 'enterprise software' market, which commands higher multiples. · Visual Traction: Slide 8's funnel is excellent. It shows a clear path from lead to close and uses recognizable logos to build social proof. · Technical Moat: Emphasizing the 35+ diagnostic tests and the IP for cracked screen detection suggests that their software is not easily replicated by a traditional insurance company.

What is Missing from the Orchard Deck

The Ask: As noted, there is no mention of how much money is being raised or what the terms are. This is a significant omission for a pitch deck. · Loss Ratios: In insurance, revenue is only half the story. Investors need to know what percentage of premiums are paid out in claims. Without this, 'the best unit economics' is an unsubstantiated claim. · Churn and Retention: For a subscription model ($15/month), seeing early retention data from those first 65 closed policies would be highly beneficial. · Competition: While they mention 'SquareTrade & the other guys,' they don't address other emerging insurtechs or the risk of Apple/Google expanding their own protection plans (AppleCare+) into the enterprise space.

What a Founder Should Copy

The 'Why Now' Slide: Slide 4 (BYOD) is a perfect example of identifying a specific market shift that creates a new opportunity. · Product-Market Fit via Traction: If you have a sales funnel, show it exactly like Slide 8. It’s much more effective than a generic 'Go-to-Market' strategy slide. · Leveraging Past Success: If your current startup is an evolution of a previous project, use the stats from the old project to de-risk the new one, just as Orchard did with their $2M marketplace sales.

Frequently asked questions

What is Orchard's primary product?: Orchard provides smartphone insurance powered by diagnostic software. Unlike traditional insurers that focus on new devices at the point of sale, Orchard's app allows users to insure used devices by running a 'sophisticated diagnostic' check. This tool tests over 35 hardware and software functions in three minutes to verify the device's condition before coverage begins.
How does Orchard differentiate itself from competitors like SquareTrade?: Orchard differentiates through its pricing model and target audience. While competitors like SquareTrade typically charge around $5 per month for basic protection, Orchard positions itself at $15 per month by bundling insurance with active device security management. They specifically target the B2B 'Bring-Your-Own-Device' (BYOD) market, which traditional consumer-facing insurers often overlook.
What is the significance of the Arch Insurance partnership?: The partnership with Arch Insurance (an A+ rated global provider) is critical for Orchard's scalability. As a startup, Orchard likely lacks the balance sheet to underwrite massive insurance risk themselves. Partnering with a major carrier allows them to act as a Managing General Agent (MGA), focusing on the software, customer acquisition, and diagnostics while Arch provides the financial backing for claims.
What evidence of market traction does the deck provide?: The deck shows a multi-stage sales funnel from its first two months of operation. It lists 65 closed policies with firms like Checkfront and Otter Consulting, 1,300 policies at the 'commercial terms' stage (including Evernote and Herschel), and an 'active funnel' of 5,800 policies featuring high-profile tech companies like IDEO, DocSend, and Masterclass.
What are the main weaknesses of this pitch deck?: The deck is notably missing a 'The Ask' slide. It does not state how much money the company is raising, the valuation, or how the funds will be allocated. Additionally, while it mentions 'the best unit economics,' it provides no data on Customer Acquisition Cost (CAC), Lifetime Value (LTV), or loss ratios, which are the most important metrics for an insurtech company.

Cover slide of the Orchard pitch deck — Seed 2018 — Orchard pitch deck, slide 1 (2018)

Orchard pitch deck: the facts

Company: Orchard
Year: 2018
Stage: Seed
Slides: 12
Sector: E-Commerce

Orchard pitch deck PDF

The full Orchard deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Orchard pitch deck was used for

This is Orchard’s **2018 seed-stage pitch deck** (12 slides) originally framed as an E‑Commerce startup and later repositioned as a B2B insurtech play focused on BYOD smartphone insurance. The deck shows a pivot from a consumer used-phone marketplace, which had already generated meaningful sales, to an enterprise-oriented insurance offering powered by proprietary device diagnostics. It targets the large gap in insurance and security for used smartphones and employee-owned devices in corporate environments, highlighting both TAM and early traction in diagnostics and policy pipeline. The specific fundraising amount, valuation, and investor names are not disclosed in the deck or in the available external materials.

Business model: Orchard provides **software-powered smartphone insurance** built on proprietary diagnostic technology that tests used devices and supports BYOD (bring-your-own-device) programs, evolving from its origins as a used phone marketplace.

Round: Seed
Year: 2018
Industry: Insurtech / E-Commerce (smartphone insurance and used device marketplace).

What the Orchard deck got right

Compelling, data-backed market sizing. The deck clearly articulates a **large, quantified market opportunity** for smartphone insurance, including a $48B TAM and the fact that roughly 75% of smartphones remain uninsured, grounding the opportunity in concrete numbers.
Pivot supported by real operational traction. Orchard leverages its prior **used phone marketplace** success (about $2M in annual sales) and extensive diagnostic volume (60,000+ devices tested) to support the pivot into insurtech, demonstrating that the new product builds on existing capabilities.
Clear technical moat around device diagnostics. The core product is differentiated by a **proprietary diagnostic app** that tests over 35 functions in three minutes, enabling safe underwriting of used devices that traditional insurers avoid and directly addressing BYOD risk.
Credible insurance partnership for scaling. The deck references a **strategic partnership with Arch Insurance**, a large A+ rated carrier, which mitigates concerns around underwriting capacity and scaling and adds credibility to Orchard’s insurtech positioning.
Strong early pipeline and conversion indicators. Orchard presents **early insurance funnel metrics**—including 65 policies closed, 1,300 in commercial terms, and 5,800 in active funnel within two months—showing strong early demand for its insurance offering.
Focused problem framing around BYOD risk. The narrative ties together **enterprise BYOD security and insurance gaps** with Orchard’s technology, framing a specific and timely pain point for corporate buyers rather than a generic consumer insurance play.

What could have been stronger

No explicit funding ask or use-of-funds in the deck. Available analyses note that the final slide does **not present a clear funding ask** (e.g., target amount, valuation, or planned use of proceeds) and instead simply requests introductions to more companies. This makes it harder for investors to understand how much capital is needed and what it will be used for.
Sparse financial detail around the pivoted business. Although Orchard highlights an existing marketplace and early insurance traction, the deck (as described) does **not provide detailed financials** such as unit economics by channel, gross margins, burn, or revenue projections tied to the new insurtech focus, which can limit investor ability to model the business.
Limited visible emphasis on insurance-specific team expertise. The deck emphasizes the pivot from a consumer marketplace to a B2B insurtech play but publicly available commentary does not describe a **dedicated team or governance slide** detailing insurance, actuarial, or enterprise sales expertise, which could raise questions about execution in regulated insurance markets.
Limited competitive landscape discussion visible in commentary. While the deck frames a large $48B TAM and significant BYOD exposure, externally visible analyses do not reference **competitive landscape detail** (e.g., how Orchard compares quantitatively to existing warranty providers and mobile insurers), which may leave investors to infer differentiation beyond the diagnostic technology.

How an investor would read this deck

What draws attention

Evidence of product-market fit around **BYOD-focused smartphone insurance**, including conversion rates from diagnostic users to paying policyholders and renewal/churn metrics once cohorts mature.
Robustness and defensibility of the **proprietary diagnostic technology**, including accuracy of tests across device models, fraud detection capabilities, and whether competitors can replicate or license similar tooling.
Quality and scope of the **Arch Insurance partnership** or any other carriers, including contractual terms, revenue share, underwriting responsibilities, and exclusivity.
Impact of the **pivot from marketplace to insurtech** on operations and financials: how legacy marketplace revenue interacts with the insurance product and whether resources are being reallocated or business lines phased out.
Regulatory and compliance posture for delivering insurance, especially across jurisdictions, and how Orchard ensures data privacy and security for device diagnostics.

Risks that stand out

Execution risk in fully transitioning from a **used device marketplace** to a scalable insurtech platform, including potential distraction or dilution of focus between the two businesses.
Dependence on **third-party insurance partners** like Arch Insurance for underwriting and scaling, which could expose Orchard to counterparty or renegotiation risk.
Regulatory and compliance risk inherent in insurance and in handling device-level diagnostics data, particularly in enterprise BYOD environments with privacy constraints.
Competitive risk from incumbent mobile insurers or OEM/retail warranty providers that could adopt similar diagnostic technologies or bundle coverage at point-of-sale.
Uncertainty around long-term unit economics and claims behavior for used and BYOD smartphones, as this segment has historically been underwritten cautiously by traditional insurers.

Questions this deck invites

What are the historical and projected **loss ratios** and **claims frequency** for Orchard-insured devices, and how do these compare to traditional mobile insurance providers?
How does Orchard’s diagnostic app perform across different manufacturers and OS versions, and what **validation data** exists to prove it meaningfully reduces fraud or adverse selection?
What are the exact terms and economics of the **Arch Insurance partnership** (commission rates, profit share, capital requirements, regulatory responsibility, and duration)?
How does Orchard acquire enterprise BYOD customers (sales motion, pricing model, integration requirements), and what is the **sales cycle length and win rate** for these accounts?
What governance, licensing, and compliance structures does Orchard maintain to operate as or alongside an insurance provider across target geographies, and which entities hold the risk on their balance sheet?

What founders can take from the Orchard deck

Framing a **large, underpenetrated market** (e.g., $48B TAM with 75% of smartphones uninsured) early in the deck can quickly establish why the problem is worth solving and attract investor attention.
Demonstrating a **pivot supported by real traction**—such as $2M in existing marketplace sales and tens of thousands of diagnostics—can reassure investors that the new direction builds on proven capabilities rather than starting from zero.
Integrating a **technical moat** (proprietary diagnostics that test 35+ functions in minutes) directly into the business model shows how technology enables new underwriting and differentiates the product from traditional insurers.
Highlighting a **strategic partnership with a major insurer** (Arch Insurance) in the deck can strengthen credibility and address concerns about regulatory and capital requirements in insurtech.
Including early **funnel metrics** (policies closed, in commercial terms, and in active funnel) helps investors gauge momentum and the effectiveness of the go-to-market, even before long historical financials are available.
The absence of a clear numerical **funding ask and use-of-funds** in an otherwise strong deck illustrates how important it is to end with a specific, actionable request so investors know what you are raising and why.

Orchard pitch deck: common questions

What product is Orchard pitching in its 2018 seed deck?

Orchard’s primary product in this deck is **smartphone insurance powered by diagnostic software**. The company uses a proprietary app to test over 35 hardware and software functions in about three minutes to verify the condition of a device before underwriting insurance coverage, enabling coverage for used phones and BYOD devices that traditional insurers avoid.

How big is the market opportunity Orchard describes in the deck?

According to analyses of the deck, Orchard identifies a **$48 billion total addressable market** for smartphone insurance, noting that about **75% of smartphones are uninsured** and that a large share of companies rely on BYOD policies that create unaddressed security and insurance gaps.

What traction or metrics does Orchard highlight in the pitch deck?

The deck indicates that Orchard had an existing **used phone marketplace** generating around **$2 million in annual sales**, plus early traction for its diagnostic app with more than **60,000 phone diagnostics** and an initial funnel of **65 closed policies**, **1,300 in commercial terms**, and **5,800 active opportunities within two months** of launching the insurance offering.

Does Orchard’s deck mention any strategic partners or insurers?

Available commentary on the deck notes that Orchard secured a **strategic partnership with Arch Insurance**, a large A+ rated provider, to support scaling of its insurance product. This partnership is referenced as a key enabler of Orchard’s insurtech model in the deck.

What is known about the size and details of Orchard’s 2018 seed round?

The materials tied to the deck specify **year 2018** and **stage Seed** but do not state the amount raised, valuation, or named investors. Orchard’s deck end slide reportedly lacks a clear numerical funding ask and instead requests introductions to more companies, so the exact size and structure of the round remain undisclosed in public sources.