Dan Reed, American Family Ventures

Dan Reed is the Managing Director and President of American Family Ventures. See sector focus and contact routes.

About Dan Reed

Dan Reed is the Managing Director and President of American Family Ventures, the direct venture capital arm of American Family Insurance, a role he has held since co-founding the unit in 2013. His background includes prior work as a strategy consultant at The Boston Consulting Group, strategic roles at American Family Insurance, hospital administration at Mayo Clinic, and a career as a professional baseball pitcher for the Baltimore Orioles. Reed’s investment thesis targets early-stage companies (seed through Series B) focused on insurance, connectivity, analytics, and related emerging technologies like AI and healthtech. The firm typically invests between $500,000 and $3 million per company, often supporting startups in and around the insurance industry. Notable portfolio companies include Hometap, Relay Platform, Cozy, and Rentable, with round sizes ranging from $1 million to $60 million depending on the stage. Reed is recognized as a leading corporate venturing professional and was named to Global Corporate Venturing’s 2024 Powerlist for his work scaling AFV from a single-carrier investor to a multi-LP fund operator. No public writing or dist

Dan Reed at a glance

Role
Managing Director
Organization
American Family Ventures
Location
Madison, Wisconsin
Investor type
Venture Capital
Focus areas
Angel Investment, Finance, Venture Capital, Software, Insurance, IsurTech, Finance, Financial Services

Frequently asked about Dan Reed

What does Dan Reed invest in?
Dan Reed at American Family Ventures (Madison, Wisconsin) — sector focus: Angel Investment, Finance, Venture Capital, Software, Insurance, IsurTech, Finance, Financial Services, Real Estate, FinTech, Internet of Things, Smart Home, I….
How do I contact Dan Reed?
Dan Reed's published profile links (website, LinkedIn or X where available) are listed on the StartupFundraising.com investor profile.
Where is Dan Reed based?
Dan Reed is based in Madison, Wisconsin.

Every field above is read from the StartupFundraising investor directory — disclosed location, recorded investments and stated focus — and re-checked as filings arrive. Founders pair it with investors in Madison when building a target list.

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