Peter Livingston is the Founder and General Partner of Unpopular Ventures. See contact routes.
Peter Livingston is the Founder and General Partner of Unpopular Ventures, a San Francisco-based venture firm he launched in 2019 after beginning as an angel investor in 2012 and working as the first employee at public company iRhythm. His investment thesis targets unconventional, non-consensus early-stage startups globally, focusing on Seed and Series A rounds across sectors including ClimateTech, AI, Web3, Consumer Internet, DeepTech, Robotics, and FinTech. Livingston typically writes checks between $25,000 and $1 million, occasionally leading early rounds while often participating as a follow investor in diverse, overlooked markets. Notable portfolio companies include Jeeves (global business banking), Blissway and 99Minutos (where he was the first investor), Volantis, Yummy, Copy.ai, Belvo, and Foundation Devices. His distinctive point of view centers on backing “the best companies, off the beaten path” that mainstream investors overlook, a strategy reflected in his firm’s name and his public emphasis on finding founders tackling daunting odds in underestimated verticals.
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