W. Benson Metcalf, 2.0 Ventures

W. Benson Metcalf, founder and CEO of 2. See sector focus and contact routes.

About W. Benson Metcalf

W. Benson Metcalf, founder and CEO of 2.0 Ventures, invests as an angel and operator-led VC in early-stage SaaS and e-commerce businesses with under $10M in revenue, typically deploying seed checks around $2M. His distinctive “2.0” thesis emphasizes active, operator-led mentorship during the first 12 months to accelerate growth and create strategic optionality. Notable portfolio companies include SaltStack (acquired by VMware), Pluralsight (which IPO’d as Utah’s largest at the time), HacWare (seed round in 2022), and Feat Clothing (acquired in 2024).

W. Benson Metcalf at a glance

Role
Founder,Managing Partner & CEO
Organization
2.0 Ventures
Location
Salt Lake City, Utah, United States
Investor type
Individual/Angel
Focus areas
E-Commerce

Frequently asked about W. Benson Metcalf

What does W. Benson Metcalf invest in?
W. Benson Metcalf at 2.0 Ventures (Salt Lake City, Utah, United States) — sector focus: E-Commerce.
How do I contact W. Benson Metcalf?
W. Benson Metcalf's published profile links (website, LinkedIn or X where available) are listed on the StartupFundraising.com investor profile.
Where is W. Benson Metcalf based?
W. Benson Metcalf is based in Salt Lake City, Utah, United States.

Every field above is read from the StartupFundraising investor directory — disclosed location, recorded investments and stated focus — and re-checked as filings arrive. Founders pair it with investors in Salt Lake City when building a target list.

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