Rajan Annadurai is the founder of Deserve Inc.. Prior to Deserve, he held engineering and product roles at various startups, including VIU.
Rajan Annadurai is the CTO at Deserve, a fintech credit card platform that aims to provide fair credit access to deserving but underserved individuals by reimagining and building a mobile-first, digital platform. Prior to Deserve, he held engineering and product roles at various startups, including VIU, Apigee (now part of Google), Vonage, and TV Guide. He is also involved in initiatives promoting mainstream adoption and consumer benefits of cryptocurrency.
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