About Sam Nicols

Sam Nicols is the CEO of European Imaging Group, a role he has held since 2024. He previously served as Country Manager for Amazon Turkey and Director of Prime & Delivery Experience in Germany. In 2020, he became CEO of YT Industries, a global direct-to-consumer bike brand. Nicols holds engineering degrees from UC San Diego and UC Berkeley, and an MBA from Columbia Business School.

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•By Alejandro Cremades

Sam Nicols

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