Andrew Black is the Founder and Managing Partner of BrandProject. See sector focus, stage focus and contact routes.
Andrew Black is the Founder and Managing Partner of BrandProject, a Toronto-based venture capital firm he established in 2013 after previously co-founding Virgin Mobile Canada and holding leadership roles at LEGO Americas and Nike USA. His investment thesis targets early-stage consumer brands and disruptive businesses, focusing primarily on seed and Series A rounds in Canada and the United States. The firm’s historical average check size is approximately $896,000 with a maximum of $12 million, and BrandProject typically partners closely with founders to provide both capital and operational support rather than just following other leads. Notable portfolio companies include Freshly, which was acquired by Nestlé for $1.5 billion, as well as Daily Harvest, Clutch, and Hello Products, which was sold to Colgate-Palmolive. Black distinguishes his approach by emphasizing that top consumer brands require founders with deep customer understanding and operational discipline, a view rooted in his decades of experience building brands at iconic companies. He actively serves on the boards of several portfolio companies, including Freshly, Clutch, and Juno, reflecting h
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