Kim Perell is the CEO and co-founder of 100.Co, a consumer brand group. See portfolio, sector focus and contact routes.
Kim Perell is the CEO and co-founder of 100.Co, a consumer brand group, and operates as an independent angel investor through her vehicle, Kim Perell Ventures, based in Miami, Florida[1][3]. She primarily invests in early-stage technology companies, focusing on sectors including Software-as-a-Service (SaaS), e-commerce, consumer technology, and artificial intelligence[3]. Perell has backed over 100 early-stage companies with more than 20 successful exits, including sales to Apple and Intuit[2]. Notable portfolio companies include Cay Skin, where she serves as co-founder and chairman, and Sama Tea, a brand created by podcast host Jay Shetty launched under 100.Co[1][5]. Her distinctive point of view centers on execution and courage, themes explored in her bestselling books *The Execution Factor* and *Jump: Dare to Do What Scares You in Business and Life*[1][10]. She emphasizes that investments must be grounded in a compelling "why" and authentic leadership to drive success[12].
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