Food and Agriculture Solution Slide: Pitch Deck Examples

How food, restaurant, beverage and farming startups present the solution in a pitch deck: show how the food gets from where it is made to the customer.

Food and Agriculture Startup Solution Slide: Real Pitch Deck Examples

Eight solution slides from food, restaurant, beverage and farming startups, shown in full, compare whether each slide shows how the food reaches the customer, what changes in how it is made, and whether it gives a price, margin or result.

TL;DR

A food or agriculture solution slide should show the path from where the food is made to the person who eats it, what you change on that path, and one number: a price, a margin or a result. Samosa King draws the whole chain on one slide ("Central Cloud Kitchen" → "Franchise Outlet" → delivery apps → "Consumer") and gives the outlet's economics ("35-40% profit margin", "Shelf life of around 45 days"). Bespoken Spirits names one change in production and its effect ("premium quality tailored spirits in days rather than decades"). Direct Dairy lists what consumers like ("Fresh", "Local", "Natural") and says "DirectDairy makes it to reality!" without showing how, which is the weaker pattern.

Food and agriculture solution slides from real pitch decks

Each example shows the exact stored slide above its analysis and links to the full teardown. Claims are as shown on the slides; we have not verified them.

Samosa King solution slide — slide 4

Samosa brand in India running a central cloud kitchen that supplies franchise outlets. The whole chain is drawn left to right, with delivery apps between outlet and customer.

Samosa King pitch deck solution slide 4
Samosa King deck, slide 4. Exact stored slide matched to this analysis.

Our analysis: Each column says what one party does and gets, so the investor sees the kitchen's role, the franchisee's economics and how the customer orders.

Evidence and limitation: 35–40% outlet profit margin and 45-day shelf life; not sourced.

What a founder can adapt: Draw your chain as columns, one per party, with what they do and what they earn.

Supporting analysis

What the deck claims: "Solution." "Central Cloud Kitchen": "Preparing and Supply of Raw Samosa", "Shelf life of around 45 days", "Tracking of Inventory at Outlets". "Franchise Outlet": "No Wastage", "No prior Food Industry experience required", "35-40% profit margin", "Almost nil dependency on Cooking Staff". "Consumer": "Online Order/Door Service". Logos: Swiggy, Zomato, Uber Eats, Dunzo.

Presentation choice: It is the only slide here that shows the full path and a margin for the party who has to buy in (the franchisee).

When it does not fit: Cut the generic bullets ("Innovative and New products", "Quality and Hygiene") so the margin and shelf life stand out.

Read the Samosa King deck teardown

Freshmart solution slide — slide 6

Grocery delivery app in Egypt. Four phone screens run from categories to basket to delivery tracking.

Freshmart pitch deck solution slide 6
Freshmart deck, slide 6. Exact stored slide matched to this analysis.

Our analysis: The screens walk from browsing to delivery, so the order path is clear, but not who picks, packs and delivers.

Evidence and limitation: Screens show sample prices in EGP; no delivery time or fee.

What a founder can adapt: Put your order screens in sequence and end on delivery.

Supporting analysis

What the deck claims: "Product Demo." Screens: "Home", "Menu" (vegetables, fish), "Order" ("Total: 785 EGP", "Place your order"), "Track Order" ("Order received", "On the way", "Delivered", "Confirm delivery"). "Skip the shopping trip and get your purchases through shopping at 'Freshmart' app... delivered to you doorstep depending on your location."

Presentation choice: Showing the tracking screen proves the order is fulfilled, not only placed.

When it does not fit: Add the delivery time and fee; "depending on your location" leaves the key promise open.

Read the Freshmart deck teardown

Bespoken Spirits solution slide — slide 3

Spirits producer that ages spirits with a proprietary process instead of years in barrels. Product photo beside two paragraphs.

Bespoken Spirits pitch deck solution slide 3
Bespoken Spirits deck, slide 3. Exact stored slide matched to this analysis.

Our analysis: It names one production change (the barrel goes into the spirit) and one effect (time to make), which is the core of the investment case.

Evidence and limitation: "Days rather than decades"; no cost or tasting evidence on the slide.

What a founder can adapt: Name the one step you change in production and what it does to time, cost or yield.

Supporting analysis

What the deck claims: "Introducing Bespoken Spirits." "A spirit's aroma, color, and most importantly taste, could be designed, engineered, and precisely controlled with modern science, technology, and data." "Rather than putting the spirit in a barrel and waiting passively for nature to take its course, we use our proprietary ACTivation technology to instill the barrel into the spirit... to deliver premium quality tailored spirits in days rather than decades."

Presentation choice: Time to make a product is a clear number for investors because it drives inventory and working capital.

When it does not fit: Add evidence the result tastes as good, such as blind-tasting scores or awards.

Read the Bespoken Spirits deck teardown

Leclere Taverns solution slide — slide 3

Restaurant group. Three icons with one sentence each.

Leclere Taverns pitch deck solution slide 3
Leclere Taverns deck, slide 3. Exact stored slide matched to this analysis.

Our analysis: Two statements are promises; the third is a result, but the "kitchen formula" behind it is not described.

Evidence and limitation: 20% year-on-year sales increase; not sourced.

What a founder can adapt: Keep the result and describe what the kitchen formula is: menu size, prep method, cost per plate.

Supporting analysis

What the deck claims: "Solution." "We will consistently produce fresh, high-quality dishes that will make customers excited to be in a Leclere Tavern." "Our business model is centered around complete customer satisfaction with every element of the dining experience." "Our unique kitchen formula has been able to achieve a 20% year on year increase in sales."

Presentation choice: A sales-growth figure on the solution slide is rare and useful; it needs the mechanism next to it.

When it does not fit: "Complete customer satisfaction" is not a solution; replace it with a repeat-visit rate or review score.

Read the Leclere Taverns deck teardown

Newinfo Farms solution slide — slide 3

Poultry farming and processing in Nigeria. Text slide with three parts and five outcomes.

Newinfo Farms pitch deck solution slide 3
Newinfo Farms deck, slide 3. Exact stored slide matched to this analysis.

Our analysis: It covers the chain from farm to packaged product in three steps, but every outcome is a direction ("improved", "reduced") without a number.

Evidence and limitation: No figures.

What a founder can adapt: Keep the three steps and give one number each: mortality rate, birds processed per day, days from farm to shelf.

Supporting analysis

What the deck claims: "Solution Overview." "Efficient farming practices: Modern farm management system." "Advanced processing and packaging: Automated processing and packaging lines." "Transparent and traceable supply chain: Real-time data analytics." "Our solutions ensures: Improved yields and reduced mortality rates... Increased efficiency and reduced costs."

Presentation choice: Naming farm, processing and supply chain shows the company controls the whole path, which matters for food safety.

When it does not fit: Five unmeasured outcomes read as a wish list; keep the two you can measure.

Read the Newinfo Farms deck teardown

Check-Eat solution slide — slide 6

Restaurant ordering and payment platform in Mexico. Three device screens and technology logos.

Check-Eat pitch deck solution slide 6
Check-Eat deck, slide 6. Exact stored slide matched to this analysis.

Our analysis: It lists the software parts but not what happens at the table: the diner scans a QR code (visible on the screen), orders, pays.

Evidence and limitation: No figures.

What a founder can adapt: Replace the components with the diner's steps (scan, order, pay) and the restaurant's gain, such as table turn time.

Supporting analysis

What the deck claims: "How it works?" "Check-Eat is more than just an app, it's a digital platform that includes: an users' app, an admin app and web control panel based on a robust back-end." "Check-Eat is developed with the highest standards in technology and security of the sector, the apps are 100% native." Logos: Google Cloud Platform, Openpay, PCI DSS, SOC 3.

Presentation choice: It shows the common trap of answering "how it works" with components rather than the diner's steps.

When it does not fit: Security logos belong lower in the deck unless payment trust is the problem you solve.

Read the Check-Eat deck teardown

Fundnesia solution slide — slide 3

Agricultural funding platform in Indonesia. Logo with two short phrases. Partial example.

Fundnesia pitch deck solution slide 3
Fundnesia deck, slide 3. Exact stored slide matched to this analysis.

Our analysis: The two phrases hint at a path (funding in, produce out) but do not say who funds, on what terms, or where the produce goes.

Evidence and limitation: No figures.

What a founder can adapt: Turn the two phrases into steps: who lends, how much per farmer, who buys the harvest and how the loan is repaid.

Supporting analysis

What the deck claims: "Solution." "Farmer Get Funding." "Agricultural Products will be Distributed."

Presentation choice: It has the right outline, a two-step path for the farmer, with none of the detail.

When it does not fit: A logo is not a solution; use the space for the path.

Read the Fundnesia deck teardown

Direct Dairy solution slide — slide 6

Farm-to-consumer dairy in the Netherlands and Russia. Text box on a yellow background. Weak on purpose.

Direct Dairy pitch deck solution slide 6
Direct Dairy deck, slide 6. Exact stored slide matched to this analysis.

Our analysis: It describes what consumers want and states that the company delivers it, without saying how milk gets from the farm to them.

Evidence and limitation: No figures.

What a founder can adapt: Show the route (farm, bottling, delivery or shop), the time from milking to shelf and the price against supermarket milk.

Supporting analysis

What the deck claims: "The Solution." "Consumers appreciate products that are: Fresh, Local, Natural, With known origin & emotional story." "Milk should become emotional artisan product." "And DirectDairy makes it to reality!"

Presentation choice: It shows the minimum a food solution slide needs: the path, the change and one number.

When it does not fit: A list of qualities belongs on a customer or market slide, not the solution.

Read the Direct Dairy deck teardown

What each slide covers

Whether each slide shows how the food reaches the customer, what changes in how it is made, and a price, margin or result.

ExamplePath to customer shownProduction change namedPrice, margin or result
Samosa KingYes (kitchen, outlet, apps, customer)Yes (central kitchen, 45-day shelf life)Margin (35–40% per outlet)
FreshmartYes (order to delivery screens)NoPartly (sample prices)
Bespoken SpiritsNoYes (ageing process)Result (days, not decades)
Leclere TavernsNoPartly ("kitchen formula")Result (20% year-on-year sales)
Newinfo FarmsPartly (farm, processing, supply chain)YesNo
Check-EatNo (components)NoNo
FundnesiaPartly (two phrases)NoNo
Direct DairyNoNoNo

Key Takeaways

  • Draw the path from farm, kitchen or distillery to the eater, and mark the step you change.
  • Name who does each step and who earns money there; food margins are decided in the middle of the chain.
  • Give one production or economic number: shelf life, time to make, margin per outlet, sales growth.
  • An app screen is not the solution on its own; show the order being fulfilled, as Freshmart's tracking screen does.
  • A list of qualities (fresh, local, natural) describes demand, not your solution.

Build your food or agriculture solution slide

One path, one change, one number.

  1. Path. What are the steps from where the food is made to the person who eats it? Name who does each.
  2. Change. Which step do you do differently, and what does it change: time, waste, shelf life, cost?
  3. Money. What does the customer pay, or what does your partner (outlet, farmer, retailer) earn?
  4. Result. What have you measured so far: sales growth, repeat orders, waste reduced, yield?

Copyable framework: [Made by] → [change we make] → [sold by] → [customer]. Change: [time/waste/shelf life]. Money: [price or partner margin]. Result: [metric].

Illustrative example 1 — written by us

Before: Fresh, healthy, sustainable meals delivered with love.

After: Our kitchen cooks → meals are chilled the same day (7-day shelf life) → office fridges we stock → employees pay by card. Money: £6 a meal, 45% gross margin. Result: pilot offices reorder every week, 30 of 34.

What improved: Our illustrative rewrite; the figures are invented for the example. It shows the path, the production change, the money and a result.

What this guide adds

The general solution slide guide covers any business, and the food and agriculture problem guide shows how these startups describe what goes wrong. This guide covers the next slide: what the company actually changes in how food is made, sold or delivered. Food investors look for the operating detail behind thin margins: where it is made, how long it keeps, who sells it and what each party earns.

Three of these companies (Freshmart, Newinfo Farms, Direct Dairy) also appear in the food problem guide with their problem slides, so problem and solution can be read side by side.

Three things a food solution slide proves

The path: from kitchen or farm to the customer (Samosa King, Freshmart's order-to-delivery screens).

The production change: what is done differently and what it improves (Bespoken Spirits' days instead of decades; Newinfo Farms' farm management, processing and traceability).

The economics or result: a margin, shelf life or sales figure (Samosa King, Leclere Taverns). Most slides skip this.

Common mistakes

Diagnostic checklist

  • The path from maker to eater is visible.
  • The step you change is marked.
  • It says who does each step and who earns money.
  • One number is given: shelf life, time, margin or result.
  • It answers the problem slide directly.

Frequently asked questions

How we chose these examples

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•By Alejandro Cremades