How Stripe, Intercom, Coinbase and Brex framed the solution slide. What to include, what to cut, and how to keep it one-glance clear.
The solution slide is where founders most often over-explain. The best decks show the product's essence in a single sentence and one screen — then let the traction and team slides do the arguing.
Almost always, if the product exists. Investors trust a one-screen visual more than any bullet list. Stripe's early deck did this with a single line of code, not a UI.
As technical as an educated non-expert would understand in 15 seconds. If you need a second slide to explain, you're already losing the room.
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