Business Model Slide Examples From Pitch Decks

How Stripe, Brex, Monzo and Intercom framed the business model slide. Pricing, unit economics and revenue mechanics investors expect.

Business Model Slide — Examples From Real Decks

The business model slide answers the two questions investors ask silently on every deck: how do you make money, and does the math work at scale? The best examples answer both in under 30 seconds.

What the strongest business model slides do

State the pricing model in one line — SaaS ACV, take-rate, interchange, etc.
Show unit economics if they're proven: CAC payback, gross margin, LTV.
Name the sales motion — PLG, inside sales, enterprise — and why it fits the buyer.
Avoid revenue projections; put those in the appendix.

Teardowns that show this slide

Do I need unit economics on a seed deck?

Directional numbers help. If CAC and LTV aren't proven yet, name the pricing model and the expected margin structure — investors will discount, not penalize.

Should I show pricing tiers on the deck?

One representative price point is enough. A full pricing table belongs in a follow-up call, not the deck.