How founders showed the product on the deck. Screenshot patterns, demo framing, and how much detail investors actually want.
The product slide is where a deck earns credibility fast. The best examples show two or three real screenshots with one caption each — enough for an investor to picture the user's experience without watching a demo.
A short GIF or link is helpful; a full embedded video usually isn't. Investors skim decks — they'll ask for a live demo if the screenshots earn it.
Enough to make one core user job legible. Cropped screenshots of the specific flow beat a full dashboard shot every time.
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