Competition Slide Examples

Competition Slide — Examples From Real Pitch Decks

The competition slide is where founders most often overreach. The strongest decks acknowledge the alternatives honestly, then show one differentiation vector that actually matters to the customer.

What the strongest competition slides do

• Include the real alternative — including 'status quo' or spreadsheets.
• Pick one differentiation axis that maps to a real customer choice.
• Avoid the 2x2 where your logo is conveniently top-right and alone.
• Name specific competitors — hiding them signals fear, not confidence.

Teardowns that show this slide

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Should I use a 2x2 competitive matrix?

Only if the two axes are the ones customers actually use to decide. Otherwise a simple feature grid or an 'alternatives' list is more credible.

What if my main competitor is much larger?

Name them. Then show one specific reason a customer would choose you today — not a hypothetical future advantage.

Other slide guides

• Problem slide
• Solution slide
• Market Size slide
• Traction slide
• Team slide
• Ask slide
• Why Now slide
• Business Model slide
• Cover slide
• Product slide
• Financials slide
• Go-to-Market slide
• Roadmap slide
• Vision slide

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