What was the primary problem Fibery aimed to solve?

According to Slide 2, Fibery targets the fragmentation of work management. They argue that companies use too many poorly connected tools, many processes lack dedicated software, and existing tools fail to scale, forcing companies into 'painful migrations' every few years as they grow.

What are the key financial metrics disclosed in the deck?

Slide 12 lists $350K ARR, 180 paid accounts, and 400 active company accounts. The average paid account size is 15 users, generating approximately $2,000 in ARR. They also disclose a 6-month revenue churn of 4% and a logo churn of 6%.

What is the background of the founding team?

Slide 14 highlights that Fibery is a spin-off from Targetprocess, an enterprise agile planning tool. Founder and CEO Michael Dubakov previously founded Targetprocess in 2004. The R&D team of 15 has an average of 10+ years of experience in the work management market.

How does Fibery plan to use the Series A capital?

As stated on Slide 15, the ~$4.5M round is intended to build a 'strong marketing team,' improve acquisition channels (partners, community, influencers), and launch 'Fibery 2.0' in late 2023. Their goal is to hit $1M ARR by Dec 2023 and $2-3M ARR by Dec 2024.

Fibery Pitch Deck (2022): 15-Slide Series A Deck

See all 15 slides of the Fibery pitch deck — a 2022 Series A deck — with a slide-by-slide teardown of what the deck does well and where it falls short.

Fibery's Series A deck is a masterclass in positioning a 'horizontal' product within a crowded market. By explicitly naming competitors like Notion, Airtable, and Jira, and then mapping their weaknesses against Fibery’s 'connected processes' architecture, the company makes a compelling case for a new category of work management. The deck leans heavily on transparency, disclosing a modest $350K ARR and a 4% revenue churn rate while highlighting a high-pedigree R&D team from Targetprocess. The narrative focuses on the 'painful migration' startups face as they scale, offering Fibery as the singl…

Key takeaways

The deck identifies a $30B+ market size by aggregating segments like CRM, OKR, and Software Development (Slide 4).
Fibery reports $350K in ARR with 180 paid accounts and a largest customer (Lemonade) at 300 users (Slide 12).
The company positions itself against 'Traditional tools' ($200B capitalization) and 'No-code tools' ($30B capitalization) (Slide 5).
A detailed comparison table claims Fibery is the only tool offering 'Connected processes for the whole company' and 'Scalability for 100+ people' (Slide 6).
The team is comprised of 25 employees, including 15 R&D members with an average of 10+ years of experience (Slide 14).
The fundraising ask is for a ~$4.5M round to build a marketing team and reach $1M ARR by December 2023 (Slide 15).
Revenue churn is reported at a healthy 4%, with logo churn at 6% over a 6-month period (Slide 12).
The product architecture is based on 'Connected spaces' and 'Customizable business domains' (Slide 7).

Fibery Series A Pitch Deck Analysis

Fibery’s pitch deck is a focused, data-driven presentation that attempts to solve the 'all-in-one' workspace paradox. While many startups claim to be the 'single source of truth,' Fibery uses its Series A deck to explain the technical 'how' behind that claim, specifically focusing on connected databases and scalability. The deck is notable for its competitive honesty and clear roadmap from a niche spin-off to a broad market contender.

Slide 1-3: The Hook and The Scale Problem

The deck opens with a simple value proposition: 'Fibery is a connected workspace for startups.' Slide 2, the Problem slide, uses a timeline to show how a company's tech stack becomes bloated over time. It lists tools like Trello, Google Docs, Asana, Jira, and Salesforce, noting that as a company reaches 'N Years,' the lack of connection between these tools forces a 'painful migration.' This sets the stage for Slide 3, the Solution, which depicts Fibery as a single, growing icon that scales from a 4-person team to over 100 people without requiring a tool swap.

Slide 4-6: Market and Competitive Positioning

Slide 4 estimates a $30B+ market size by overlapping various categories including CRM, OKR, Product Management, and Software Development. This is a strategic way to show that Fibery isn't just competing in one vertical but is eating the edges of several. Slide 5 categorizes competitors into 'Traditional tools' (Jira, Asana) and 'No-code tools' (Notion, Airtable). It acknowledges the strengths of others—giving Jira a 'thumbs up' for work management—while highlighting their lack of flexibility. Slide 6 is a direct 'Fibery vs. competitors' matrix. It uses emojis to rank features, claiming Fibery is the only tool that provides 'Connected processes for the whole company' and 'Scalability for 100+ people,' while labeling Notion as 'Best Wiki' and Airtable as 'Best Tables.'

Slide 7-9: Product Architecture

The product section avoids generic screenshots in favor of structural explanation. Slide 7 introduces 'Connected spaces' and 'Customizable business domains,' showing a workspace map that links Software Development, Product Management, CRM, and Hiring. Slide 8 visualizes 'Building Blocks,' showing how databases (like OKRs) connect to views (boards, timelines) and automations. This technical depth is intended to prove that Fibery is more than just a document editor; it is a relational database engine for business logic.

Slide 10-12: Traction and Social Proof

Slide 10 provides customer testimonials from COOs and CSOs, specifically mentioning that Fibery replaced 'Jira, Confluence, and Trello-style tools.' It also notes a 4.8 rating on G2 . Slide 11 outlines the Go-to-market strategy, focusing on replacing 'poorly connected tools' and integrating with 'specialized tools' like GitLab and Figma. Slide 12 is the 'Current metrics' slide, which is remarkably transparent. It lists $350K ARR , 180 paid accounts, and a 4% revenue churn . Mentioning Lemonade as their largest customer with 300 users provides enterprise-grade validation for a startup-focused tool.

Slide 13-15: History, Team, and The Ask

Slide 13 details the company's timeline, noting its origin as a Targetprocess spin-off in 2017 and its $3.1M Seed round in 2021. Slide 14 introduces the team, led by Michael Dubakov (ex-Targetprocess Founder & CEO). The emphasis here is on the R&D team’s 10+ years of experience in work management. Finally, Slide 15 presents the 'Plans': a ~$4.5M round to build a marketing team and reach $1M ARR by Dec 2023 and $2-3M ARR by Dec 2024 .

What Works in This Deck

Direct Competitive Comparison: Instead of ignoring Notion and Airtable, Fibery leans into the comparison, acknowledging what they do well while carving out a specific niche (connected processes) that the giants supposedly lack. · Metric Transparency: Disclosing churn rates and average account sizes ($2,000 ARR) builds trust with investors. It shows the founders understand the unit economics of their SaaS business. · Pedigree: Highlighting that the team came from Targetprocess (an established agile tool) mitigates the risk of 'yet another productivity tool' by showing they have deep domain expertise. · Visualizing the 'Why': The timeline of tool bloat (Slide 2) is a relatable pain point for any venture capitalist who has seen their portfolio companies struggle with internal operations.

What is Missing

Unit Economics (CAC/LTV): While the deck mentions an 'Expected LTV' of ~$7K, it does not provide the current Cost Per Acquisition (CAC). Given that the 'Plans' slide focuses heavily on building a marketing team, investors would want to know the efficiency of current acquisition channels. · Detailed Use Cases: The deck mentions 'Product Teams' frequently, but it doesn't show a deep dive into a specific workflow (e.g., a sprint planning cycle or a customer feedback loop) to demonstrate the UI/UX superiority. · Barriers to Entry: In a market with Notion and Airtable, 'connected processes' is a feature that could theoretically be built by competitors. The deck doesn't explicitly state what the 'moat' is beyond the current architectural head start.

Founder Takeaways

Own your niche: Fibery doesn't try to be the best wiki; they concede that to Notion. By picking one thing to be 'best' at (connected processes), they make the choice easier for a specific type of customer. · Use your history: If your startup is a spin-off or the founders have 10+ years in the industry, make that a central pillar of the 'Team' slide. It proves you aren't just guessing at the problem. · Set realistic milestones: The jump from $350K ARR to $1M ARR is a standard Series A trajectory. Fibery’s plan feels grounded because it ties the revenue growth directly to the hiring of a marketing team, which was previously a gap in their R&D-heavy structure.

Frequently asked questions

What was the primary problem Fibery aimed to solve?: According to Slide 2, Fibery targets the fragmentation of work management. They argue that companies use too many poorly connected tools, many processes lack dedicated software, and existing tools fail to scale, forcing companies into 'painful migrations' every few years as they grow.
How does Fibery differentiate itself from Notion and Airtable?: On Slide 6, Fibery uses a comparison matrix to claim that while Notion is the 'Best Wiki' and Airtable has the 'Best Tables,' both lack 'Connected processes for the whole company' and 'Scalability for 100+ people.' Fibery positions itself as the only solution that combines flexibility with robust work management.
What are the key financial metrics disclosed in the deck?: Slide 12 lists $350K ARR, 180 paid accounts, and 400 active company accounts. The average paid account size is 15 users, generating approximately $2,000 in ARR. They also disclose a 6-month revenue churn of 4% and a logo churn of 6%.
What is the background of the founding team?: Slide 14 highlights that Fibery is a spin-off from Targetprocess, an enterprise agile planning tool. Founder and CEO Michael Dubakov previously founded Targetprocess in 2004. The R&D team of 15 has an average of 10+ years of experience in the work management market.
How does Fibery plan to use the Series A capital?: As stated on Slide 15, the ~$4.5M round is intended to build a 'strong marketing team,' improve acquisition channels (partners, community, influencers), and launch 'Fibery 2.0' in late 2023. Their goal is to hit $1M ARR by Dec 2023 and $2-3M ARR by Dec 2024.

Cover slide of the Fibery pitch deck — Series A 2022 — Fibery pitch deck, slide 1 (2022)

Fibery pitch deck: the facts

Company: Fibery
Year: 2022
Stage: Series A
Slides: 15
Sector: Work Management / SaaS
Deck type: Fundraising
Outcome: $5.2M Series A
Headquarters: Cyprus / Remote Europe

Fibery pitch deck PDF

The full Fibery deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Fibery pitch deck was used for

This deck is Fibery’s Series A fundraising presentation, used to support a $5.2M round completed in 2022 to scale a connected work and knowledge hub for startups and product teams. It positions Fibery as a ‘connected’ alternative to fragmented work management tools and highlights $350K ARR with a plan to reach $1M ARR via product-led growth. It focuses on replacing multiple poorly connected tools with a single flexible workspace, targeting SMBs and startups with a SaaS model. The round was later publicly announced in January 2023 as a $5.2M Series A led by Tal Ventures with participation from Altair Capital, earmarked to grow marketing, sales, and new channels.

Business model: Software-as-a-Service (SaaS) work and knowledge hub / connected workspace for startups and product teams, replacing fragmented work management tools.

Round: Series A (later stage VC, generating revenue).
Raised: $5.2M
Lead investor: Tal Ventures
Investors: Tal Ventures, Altair Capital
Headquarters: Cyprus (commonly cited as Limassol or Nicosia in funding reports).
Industry: Work and knowledge management / productivity SaaS / information technology.

Year: 2022 (round completion date August 31, 2022; publicly announced January 2023).

Total funding: $8.3M total funding across seed and Series A rounds ($3.1M seed + $5.2M Series A).

Use of funds as presented: Grow marketing and sales operations, expand into new channels, and accelerate the company’s growth as a work and knowledge hub for startups.

What happened after the Fibery deck

Fibery successfully completed a **$5.2M Series A funding round** in 2022, later announced in early 2023, led by Tal Ventures with participation from Altair Capital, bringing its total funding to $8.3M and supporting expansion of marketing, sales, and growth initiatives.

Completion of a **$5.2M Series A** round, recorded as later-stage VC (Series A) on August 31, 2022.
Public announcement of the Series A financing on January 31, 2023, describing Fibery as a work and knowledge hub for sta
Total funding reaching **$8.3M** following the $3.1M seed round and the $5.2M Series A.
Stated plans to use the capital to **grow marketing and sales operations, expand into new channels, and accelerate growt

What the Fibery deck got right

Strong, relatable problem framing around tool fragmentation and scalability issues. The problem slide clearly articulates a widely felt pain point: companies use too many poorly connected work management tools, many processes lack proper tooling, and existing tools do not scale, forcing painful migrations—supported by concrete examples like Trello, Asana, Jira, Google Docs, and Office 365.
Compelling product positioning as a connected all-in-one workspace that replaces multiple tools. The go-to-market slide positions Fibery as a **connected all-in-one workspace for product teams and startups**, explicitly replacing several poorly connected tools and integrating with specialized ones (GitLab, GitHub, Intercom, Figma), which gives a clear consolidation and integration story.
Clear and concrete SaaS business model and pricing details. The business model slide presents a straightforward SaaS structure (SMB focus, inbound marketing, partner network, strong customer success), with specific pricing ($10/user/month), free tiers, and an estimate of typical account size (20–30 users) and 3-year LTV (~$7K), offering investors a quick grasp of monetization.
Transparent traction metrics with explicit ARR and growth target. The deck directly states **current ARR of $350K** and a goal to reach **$1M ARR**, aligning with a product-led growth strategy; this level of transparency on traction helps investors calibrate the stage and growth targets.
Effective competitive context through familiar tools and clear replacement narrative. By listing recognizable competitor tools and categories (generic tools, Jira, project trackers, discovery and development tools), the deck helps investors immediately understand the competitive landscape and where Fibery fits as a connected workspace.
Defined go-to-market channels supporting product-led growth narrative. The inclusion of go-to-market channels—content marketing, partners, word of mouth, CPC—shows that the team is thinking beyond product into scalable customer acquisition, which is critical for a SaaS Series A story.

What could have been stronger

Limited visibility into SaaS economics beyond headline ARR. The deck references $350K ARR and a plan to reach $1M ARR but, based on the excerpt, does not provide detailed breakdowns of churn, cohort retention, or customer acquisition economics (CAC, payback), which are important for a SaaS Series A story.
No explicit market sizing or segmentation in the visible content. While the problem slide lists many competing tools (Trello, Asana, Jira, Google Docs, etc.), the available text does not articulate a quantified market size (TAM/SAM/SOM) or segmentation, potentially weakening the case for scale versus better-known incumbents.
Go-to-market plan lacks performance metrics and channel economics. The go-to-market slide mentions content marketing, partners, word of mouth, and CPC, but does not specify historical performance data or clear KPIs for these channels, which may leave investors with questions about repeatability and scalability.
Simplistic LTV and pricing assumptions without supporting data. The business model slide presents pricing and expected LTV but uses rough figures (20–30 users, $7K LTV over 3 years) without sourced benchmarks or sensitivity analysis, which can make the financial model appear optimistic rather than evidenced.
Limited concrete proof of successful tool replacement in customer examples. The problem framing highlights tool fragmentation and scalability issues but the available text does not show concrete case studies or quantitative proof that Fibery has meaningfully replaced multiple tools in real customers, which could strengthen credibility.

How an investor would read this deck

What draws attention

Clarity that Fibery’s Series A round is **$5.2M** with a completed date of **August 31, 2022**, later announced in January 2023.
Confirmation that the round is **led by Tal Ventures** with **Altair Capital** participating, and how ToDay Ventures fits into the broader cap table.
Understanding Fibery’s position as a **connected work and knowledge hub for startups**, relative to tools like Notion, Airtable, Jira, and Google Docs, and how its no-code, connected workspace approach differentiates in practice.
Evaluating the deck’s stated **$350K ARR** and path to **$1M ARR** against actual performance post-round, including growth driven by product-led strategies described in the deck.
Assessing how the new funding is deployed to **expand marketing and sales operations, build new channels, and accelerate growth**, as stated in announcements.

Risks that stand out

Crowded competition from established tools such as Notion, Airtable, Jira, Trello, Google Docs and others, which are deeply entrenched and may replicate Fibery-like connected workspace features.
Reliance on SMB/startup customers, who can be more price-sensitive and churn-prone, making long-term LTV assumptions in the deck potentially optimistic without strong retention data.
Potential challenge in communicating a broad, flexible product (work and knowledge hub) without a sharply defined wedge, which may slow adoption or confuse prospects compared to more narrowly scoped tools.
Execution risk in scaling marketing and sales operations effectively with the Series A funds, given the deck’s emphasis on content marketing and word of mouth, which can be slower and harder to predict than outbound or enterprise sales.
Platform risk if integrations with specialized tools (GitLab, GitHub, Intercom, Figma, etc., mentioned in the deck) are not deep or reliable enough to justify Fibery’s role as the central connected workspace.

Questions this deck invites

What is the current ARR, growth rate, churn, and net revenue retention relative to the $350K ARR and $1M ARR target presented in the Series A deck?
How exactly does Fibery displace or orchestrate tools like Jira, Trello, Google Docs, and Notion inside real customer workflows, and what measurable productivity or consolidation benefits have customers reported?
What are the unit economics of Fibery’s product-led growth motion (CAC, payback period, activation and conversion rates) across channels such as content marketing, partners, word of mouth, and CPC?
How defensible is Fibery’s position as a connected work and knowledge hub versus horizontal collaboration platforms, and are there specific niches (e.g., product teams at startups) where it has achieved clear market leadership?
How has the $5.2M Series A capital been allocated between product, engineering, marketing, sales, and customer success, and what milestones were achieved with this funding (e.g., number of paying accounts, ARR milestones, geographic expansi

What founders can take from the Fibery deck

Anchoring a Series A deck around a **clear, pervasive problem**—too many poorly connected work management tools and missing support for many processes—can make the narrative resonate immediately with investors who use these tools themselves.
Positioning the product as a **connected all-in-one workspace** that replaces several named tools (Jira, Trello, spreadsheets, generic tools) offers a tangible consolidation story instead of abstract productivity claims.
Including concrete **pricing and business model details** (SaaS, $10/user/month, free tiers, expected account size and LTV) helps investors quickly understand revenue potential and target customer profile, even if these numbers should ideally be backed by data.
Showing current **ARR ($350K)** and a specific target (**$1M ARR**) within a defined timeframe gives investors a sense of traction and near-term growth objectives that can be tested against actual performance later.
Explicitly describing **go-to-market channels** (content marketing, partners, word of mouth, CPC) demonstrates that the team has thought about how to reach customers beyond product-building, which is critical for SaaS growth.
Using recognizable competitor logos and tool names on problem and go-to-market slides allows investors to immediately situate the product in a familiar landscape and understand the replacement / integration story without lengthy text.

Fibery pitch deck: common questions

What does Fibery do?

Fibery is a **work and knowledge hub** / connected workspace for startups and product teams, designed to replace multiple poorly connected work management tools and connect company processes in one flexible workspace.

How much did Fibery raise with this Series A pitch deck, and when?

Fibery raised **$5.2M in a Series A round** completed on August 31, 2022, later announced publicly in January 2023. The deck you’re analyzing is the Series A pitch deck used to secure this $5.2M financing.

Who invested in Fibery’s $5.2M Series A round?

The **Series A was led by Tal Ventures**, with participation from **Altair Capital**; several profiles also list ToDay Ventures as an investor in Fibery overall. Public announcements consistently name Tal Ventures as lead and Altair Capital as the main additional investor in the $5.2M Series A round.

What was Fibery planning to use the Series A funding for?

According to funding announcements, Fibery intends to use the **$5.2M Series A** to grow its **marketing and sales operations**, expand into new channels, and accelerate company growth. This aligns with the deck’s focus on product-led growth and SMB/startup customers.

What traction and pricing did Fibery present in this Series A deck?

The deck cites **$350K ARR at the time of fundraising** and a goal to reach **$1M ARR** via focused product-led growth, with a SaaS pricing model at **$10 per user per month**, free for individuals and 1 year free for startups below Fibery’s ARR. These traction and pricing figures are specific to the deck period and are not independently confirmed in external sources.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

Fibery pitch deck slides

Fibery pitch deck slide 1 of 15 — Fibery pitch deck — slide 1 of 15

Fibery pitch deck slide 2 of 15 — Fibery pitch deck — slide 2 of 15

Fibery pitch deck slide 3 of 15 — Fibery pitch deck — slide 3 of 15

Fibery pitch deck slide 4 of 15 — Fibery pitch deck — slide 4 of 15

Fibery pitch deck slide 5 of 15 — Fibery pitch deck — slide 5 of 15

Fibery pitch deck slide 6 of 15 — Fibery pitch deck — slide 6 of 15

What each slide of the Fibery pitch deck says

Slide 2

Problems & Companies use too many poorly connected work management tools. @ Trello Q) Basecamp Google Docs B Google Doc B Google Docs START 1YEAR There are many work processes that do not have tools to support them. L) asana Ahat 35 Dovetail B Google Docs 3 YEARS Too many existing work management tools do not scale with a company, forcing a painful migration every couple of years. ¥ Jira 1] Office 365 % Confluence > TFS G Suite Aha! pipedrive G Suite 5 YEARS N YEARS

Slide 3

Solution = Fibery is a connected all-in-one workspace for product teams & startups. Companies integrate Fibery at an early stage- Fibery grows with the company as it scales, replacing many scattered tools in the process. START 1 YEAR 3 YEARS 5 YEARS N YEARS

Slide 4

Market si arket size Db... management Work X Confluence G Suite i management are @Trello Help Software des CRM development ey lita Linear oo &> ppearive 3 Hoe it [8 Spreadsheets No code B Docs Aha! W produchoara + Customer ji} lstRT Success E arable OKR 3 Dovetail A perdoo

Slide 5

Competitors ag © Traditional tools & No-code tools & 2000-now $200B+ 2015-now $30B+ capitalization capitalization poor flexibility great flexibility .. great work management poor work management one process many processes © Jira m@Trello ace ar [@) Notion ¥s Airtable E $100B $0.58 $20B $14B $10B $6B $1.5B

Slide 6

F | be ry VS . *% [N] Notion #7 Airtable E competitors pl Pp A Great work management 1] @® @ ® Great flexibility © © © [ Connected processes for the whole company [ xX xX xX Unique processes with no code © © © = Scalability for 100+ people © x xX xX

Slide 10

Go-to-market strategy Connected all-in-one workspace for product teams & startups Customer Product Software Growth (5 Coal 5 & + add more processes later discovery management development hacking tracking P Replace several poorly connected tools + Generic tools + Jira Weekdone W productboard 3% Dovetail [ pocs [ Speadsheets @ Trello Aha! Integrate with specialized tools U GitLab OGhHub INTERCOM ' Figma Channels: content marketing, partners, word of mouth, CPC

Slide 11

Business model '&' Revenue model Marketing Price Expected average account size Expected LTV Saa$ for SMB Inbound marketing, partners network, strong customer success team $10 per user per month. Free for individuals. Free for 1 year for startups with ARR < ours (currently $350K). 20-30 users $7K (3 years LT)

Slide text above is read directly from the Fibery deck PDF embedded on this page.