Fewzion Pitch Deck: 23-Slide Breakdown

See all 23 slides of the Fewzion pitch deck, with a slide-by-slide teardown of what the deck does well and where it falls short.

Fewzion’s pitch deck is a focused exercise in industrial B2B value proposition. By identifying a specific, high-cost pain point—the $1M to $2M cost of consultants to design management systems that are 'seldom sustained'—Fewzion positions itself as a permanent, software-driven alternative. The deck excels at quantifying the stakes, claiming that just 10% of a production improvement is worth approximately $1M per week. While the visual design is dated, the traction slide is exceptionally strong for an early-stage company, listing active contracts with AngloAmerican and Peabody Energy. The deck…

Key takeaways

Fewzion Pitch Deck Analysis: The Industrial Efficiency Play

Fewzion’s 2013 pitch deck, presented at Slingshot, is a masterclass in identifying a high-value niche and attacking it with specific, quantifiable ROI. The deck focuses on the mining industry, a sector notorious for high capital expenditure and complex logistics, where even marginal gains in efficiency translate to millions of dollars in profit. By positioning their software as the 'accountability layer' for shift supervisors, Fewzion moves beyond simple task management into the realm of operational excellence.

Slide 1: Title and Mission

The cover slide immediately identifies the target audience: shift supervisors. The tagline, "Puts a plan in the hand of shift supervisors and holds them accountable for executing it," is highly functional. It avoids vague tech jargon in favor of a clear operational promise. The background image of hands holding a large piece of coal anchors the deck in the mining industry. Founders Alex Retzlaff and Paul Moynagh are listed, along with the company's Gust profile and website.

Slide 2: The Problem - Analog Inefficiency

Slide 2 uses a classic 'Before' visualization. It juxtaposes an image of an ancient beige desktop computer running a spreadsheet with a photo of miners standing in front of a whiteboard. The labels "CLUNKY SPREADSHEETS" and "TIRESOME WHITEBOARDS" identify the status quo as the enemy. This slide effectively argues that while the industry has modernized its heavy machinery, its management tools are stuck in the past.

Slide 3: The Failed Alternative

This is a strategic 'wedge' slide. It addresses the common solution mining companies use: expensive consultants. Fewzion claims the "COST FOR CONSULTANTS TO DESIGN AND IMPLEMENT THESE SYSTEMS" ranges from "$1m – $2m." The critical blow is the orange banner stating these systems are "VERY SELDOM SUSTAINED!" This positions Fewzion not just as a cheaper alternative, but as a more durable one.

Slide 4: Quantifying the Value Proposition

Slide 4 is the 'Money Slide.' It features a line graph showing production more than doubling between June 2012 and March 2013. The most compelling text on the slide is: "10% OF THIS IMPROVEMENT IS WORTH APPROX $1M / WEEK." In the footer, they show their work: "50 shears, 1600 tonnes / shear, at $150 / tonne x 10% = $1.2m." By showing the math, Fewzion makes a massive claim feel grounded and achievable.

Slide 5: The Management System Framework

Fewzion introduces its product logic using a standard four-part cycle: 1. PLAN, 2. EXECUTE, 3. REVIEW, 4. IMPROVE. This slide uses a background of industrial gears to reinforce the idea that the software is a component of the larger operational machine. It’s a simple conceptual model that helps non-technical investors understand how the software actually functions within a mine's workflow.

Slide 6: Product Deep Dive - The Review Phase

This slide focuses on step 3 of the cycle: Review. It shows a screenshot of the software interface, specifically a touch-screen keypad for entering data. The text "ENTERING ACTUALS INTO A TOUCH SCREEN HOLDS THEM ACCOUNTABLE" highlights the core value of the product. By capturing data at the source (the shift supervisor), the software eliminates the lag and errors associated with manual reporting.

Slide 7: Traction and Pipeline

This is arguably the strongest slide in the deck. Fewzion demonstrates they are already working with the biggest players in the industry. They list "PAYING CONTRACTS WITH TOP TIER MINERS ALREADY," specifically AngloAmerican and Peabody Energy. They also list proposals with Xstrata, Barrick, and BHP Billiton. Finally, they show horizontal expansion potential into Oil & Gas ( Caltex ) and Construction ( Laing O'Rourke ). For a 2013 startup, this level of enterprise traction is exceptional.

Slide 8: The Conclusion

The deck ends by reiterating its strengths: a "BLUE CHIP PIPELINE," "GLOBAL SCALE," and "SAFE HANDS." It provides direct contact information for Paul Moynagh. While it lacks a specific 'Ask,' the slide functions as a strong closing argument for the company's stability and growth potential.

What Works in This Deck

Specific ROI: The calculation on Slide 4 ($1M per week) is the kind of figure that stops an investor from skimming. It turns a software tool into a profit engine. · Enterprise Validation: Listing AngloAmerican and BHP Billiton provides immediate credibility. In heavy industry, nobody wants to be the first customer; Fewzion proves they are already past that hurdle. · Clear User Persona: The deck repeatedly mentions 'Shift Supervisors.' This shows the founders understand the actual hierarchy of a mine and who needs to use the tool for it to be successful. · Competitive Positioning: By attacking the 'Consultant' model, they frame themselves as a high-margin software solution replacing a high-cost, low-sustainability service model.

What Is Missing

The Team Slide: While the founders are named, there is no information about their backgrounds. In industrial tech, investors look for 'founder-market fit'—did these individuals work in mines? Do they have software engineering backgrounds? · The Ask: The deck does not state how much money is being raised or what the milestones for the next 18 months are. · Unit Economics: While we see the value to the customer, we don't see the value to Fewzion. What is the ACV (Annual Contract Value)? What is the implementation time? · Competition: The deck ignores other software competitors, focusing only on spreadsheets and consultants. A modern deck would need to address other EAM (Enterprise Asset Management) or ERP (Enterprise Resource Planning) integrations.

What Founders Should Copy

The 'Show Your Work' Footer: If you make a big claim about ROI, put the formula in the footer. It builds trust instantly. · The Status Quo Visuals: Using photos of the actual 'bad' way of doing things (the whiteboard photo on Slide 2) is much more effective than just writing 'manual processes' in a bullet point. · Segmented Pipeline: Slide 7 is a great way to show traction. Don't just list logos; categorize them by 'Paying,' 'Proposals,' and 'Interest' to show the movement through the sales funnel.

Frequently asked questions

What specific problem does Fewzion solve for mining companies?
Fewzion addresses the lack of accountability and efficiency in shift management. According to the deck, mining operations often rely on 'clunky spreadsheets' and 'tiresome whiteboards' that fail to bridge the gap between high-level planning and on-the-ground execution. They also point out that expensive consultant-led systems ($1M-$2M) are rarely sustained, whereas Fewzion provides a digital tool for supervisors to track 'actuals' in real-time.
How does Fewzion quantify the financial impact of its software?
On Slide 4, Fewzion provides a production chart showing that output more than doubled over a 12-month period. They calculate that just 10% of this production improvement is worth approximately $1M per week. This calculation is based on a formula provided in the footer: 50 shears, 1600 tonnes per shear, at $150 per tonne, with a 10% efficiency gain equaling $1.2M.
Who are the founders and what is their contact information?
The founders listed on Slide 1 are Alex Retzlaff and Paul Moynagh. The final slide provides Paul Moynagh's email address and a phone number (0431 74 84 94), along with the company's website and Gust profile link. This direct access is typical for 2013-era decks looking for immediate investor follow-up.
What is the current state of Fewzion's sales pipeline in the deck?
The sales pipeline is robust for an early-stage firm. As of Slide 7, they have paying contracts with AngloAmerican and Peabody Energy. They also have active proposals with Xstrata, Barrick, and BHP Billiton. Furthermore, they cite interest from non-mining sectors, specifically Caltex (Oil & Gas) and Laing O'Rourke (Construction).
Does the deck include a specific funding request or valuation?
No, the provided slides do not include a specific 'Ask' slide detailing the amount of capital being raised, the valuation, or the intended use of funds. While Slide 8 mentions it is a 'Great Investment,' the technical details of the round are omitted from this version of the presentation.
Cover slide of the Fewzion pitch deck
Fewzion pitch deck, slide 1

Fewzion pitch deck: the facts

Company
Fewzion
Slides
23

Fewzion pitch deck PDF

The full Fewzion deck is embedded on this page and can be read slide by slide in the browser — no download or account required. Each slide is covered in the breakdown above.

What the Fewzion (now Commit Works / CiteOps) pitch deck was used for

This deck is the “Fewzion at Slingshot 2013” presentation hosted on Slideshare, used when Fewzion participated in the Slingshot accelerator program around 2013. Fewzion at that time offered a work management and shift-planning system to replace paper, whiteboards, and spreadsheets in mining operations, digitizing short-interval control and frontline planning. The deck appears to position the company as an early-stage, accelerator-backed SaaS provider targeting global mining clients, likely pitching for seed or early venture funding and commercial pilots with large mining houses. Later materials show the product integrated into the Commit Works business and rebranded as CiteOps, live at BHP and South32 underground mines, but those outcomes postdate the 2013 deck.

Business model: Enterprise software sold to mining and heavy industry companies for frontline work management, short-interval control, and shift planning, originally under the Fewzion brand and later rebranded as CiteOps under Commit Works.

Founders
Alex Retzlaff, Paul Moynagh

Headquarters: Brisbane, Australia (Commit Works, the successor company to Fewzion, is described as a Brisbane-founded company; Fewzion previously listed an address in Newcastle, NSW, Australia).

Industry: Mining and metals operations software / short-interval control and work management platforms for heavy industry.

What happened after the Fewzion (now Commit Works / CiteOps) deck

The 2013 Slingshot deck represented Fewzion as an early-stage mining work management platform aimed at replacing manual planning systems; in subsequent years the business rebranded as Commit Works, evolved the Fewzion product into the cloud-native CiteOps platform, secured a major investment to expand globally, and achieved deployments at significant underground mines operated by BHP, South32 and

What the Fewzion (now Commit Works / CiteOps) deck got right

What could have been stronger

How an investor would read this deck

What draws attention

Risks that stand out

Questions this deck invites

What founders can take from the Fewzion (now Commit Works / CiteOps) deck

Fewzion (now Commit Works / CiteOps) pitch deck: common questions

What does Fewzion (the company in the Slingshot 2013 deck) actually do?

Fewzion was originally an operations planning and work management platform built for mining and heavy industry, designed to replace paper-based, spreadsheet and whiteboard planning with an integrated shift-planning and short-interval control system. It digitized and centralized frontline work plans so supervisors, crews, and managers could see and execute a unified shift plan.

What happened to Fewzion after the Slingshot 2013 pitch deck?

In 2017 the Fewzion business was renamed **Commit Works**, with the Fewzion product later rebranded as **CiteOps** and the Visual Ops product as **CiteVis**. Today, Commit Works markets CiteOps as its flagship short-interval control and operations planning platform for mining and metals.

Which industries and customers was Fewzion targeting in this deck?

Fewzion’s software was designed for mine operations and related heavy industry sites, supporting planning and execution across underground and surface mines and associated projects. Commit Works materials describe deployments at major underground mines operated by BHP and South32, and at sites such as Fitzroy Australia’s Carborough Downs mine, confirming a focus on mining operations.

Was the Slingshot 2013 deck tied to a specific funding round, and is the round size known?

A public Slideshare entry titled “Fewzion at Slingshot 2013” indicates the deck was used as part of the Slingshot accelerator program in 2013. Slingshot is an accelerator that typically helps startups refine their proposition and seek seed or early-stage funding; however, no public record identifies a specific investment amount or named investors from that event for Fewzion.

Did Fewzion gain real traction after the 2013 pitch deck, and with whom?

Fewzion’s technology evolved into Commit Works’ CiteOps platform, which has been implemented at major underground mines including sites operated by BHP, South32 and Fitzroy Australia. These later deployments suggest the deck’s claims about replacing spreadsheets and whiteboards with integrated digital planning saw real-world adoption, but the specific traction figures shown in the 2013 deck are not publicly available.

Sources

Funding and outcome facts on this page were researched on 2026-08-22 from the pages below.

Fewzion pitch deck slides

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Fewzion pitch deck — slide 1 of 23
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Fewzion pitch deck — slide 6 of 23

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