John Neace is the founder of Neace Ventures, a private investment firm he established in 2009 after building one of the country’s largest. See contact routes.
John Neace is the founder of Neace Ventures, a private investment firm he established in 2009 after building one of the country’s largest property/casualty insurance brokerages. His investment thesis centers on acquiring heritage and growth assets in the Food & Beverage (F&B) and Consumer Packaged Goods (CPG) sectors, with a strong preference for local Louisville brands. The firm typically invests in passionate entrepreneurs who value transparency and have clear exit visions, often using a mix of personal funds and limited partners. While specific check sizes and lead/follow behavior are not publicly disclosed, Neace Ventures has backed companies such as Copper & Kings American Brandy Company, Falls City Beer, Old502 Winery, and Parlour Pizza. Neace distinguishes himself by emphasizing investments that align with personal enjoyment and long-term time horizons rather than purely financial metrics. He also serves as chairman and CEO of Soccer Holdings LLC, overseeing Racing Louisville and Louisville City FC, reflecting his broader entrepreneurial engagement in the region.
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