Mitch Baruchowitz, Managing Partner of Merida Capital Holdings, invests exclusively in the cannabis sector, targeting growth-stage. See contact routes.
Mitch Baruchowitz, Managing Partner of Merida Capital Holdings, invests exclusively in the cannabis sector, targeting growth-stage, revenue-generating ancillary businesses with asset-light models in sectors like packaging, data analytics, testing, and compliance technology. His distinctive thesis centers on the normalization and medicalization of cannabis, backing companies that facilitate the industry's transition from illicit to legal consumer markets, such as branded product makers and adtech/data firms. Notable portfolio companies include GrowGeneration, Kush Bottles, New Frontier Data, Simplifya, and Steep Hill Labs.
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