Nir Eyal is an Israeli-born American author, lecturer, and investor who focuses on behavioral design and habit-forming. See portfolio and contact routes.
Nir Eyal is an Israeli-born American author, lecturer, and investor who focuses on behavioral design and habit-forming products. As an investor, he supports companies creating habit-forming products that improve lives, with a thesis centered on behavior and innovation across sectors like technology and education. His portfolio includes notable companies such as Eventbrite, Kahoot!, Anchor.fm, Canva, and Product Hunt. While specific check sizes and lead/follow behavior are not publicly detailed in available sources, his investments span established platforms and emerging tools. Eyal is best known for his book *Hooked: How to Build Habit-Forming Products*, which outlines his distinctive point of view on combining psychology, technology, and business to drive user engagement. He also lectures widely and contributes to the Scholars of Finance National Speaker Series, emphasizing planning time over output as a key productivity principle. His public writing and speaking consistently reinforce the idea that successful products must align with human behavioral patterns.
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