Magnus Larsson, Founder of Pricer AB

Latest round: IPO. Magnus Larsson is the President and CEO of Pricer AB, a global technology company specializing in in-store digital solutions for the smart.

About Magnus Larsson

Magnus Larsson is the President and CEO of Pricer AB, a global technology company specializing in in-store digital solutions for the smart retail market. Pricer provides electronic shelf labels and advanced technology like optical wireless communication and AI. Larsson joined Pricer in 2019 as Vice President Customer Operations and a member of the executive management team. He has an engineering degree from KTH Royal Institute of Technology in Stockholm and over 20 years of experience in senior positions at international companies such as Nokia, Sonera, and Edgeware, primarily in the telecom industry.

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