25 2015 eCommerce Pitch Deck Examples
25 ecommerce pitch decks from 2015, each with the original deck and a slide-by-slide teardown.
2015 eCommerce Pitch Deck Examples
eCommerce pitch decks the founders themselves date to 2015, each broken down slide by slide. Category and year both come from the deck's own stated facts — nothing is inferred. The average deck in this collection runs 16 slides.
25 teardowns
What this collection contains
Measured across the 25 decks on this page. Decks that never disclosed a fact are left out of that figure rather than estimated.
- Decks in this collection: 25
- Median slide count: 13 (25 of 25 decks report a slide count)
- Median disclosed raise: $7M (18 of 25 decks disclose an amount)
- Most common stages: Seed (9), Later (3), Later Stage (2)
- Most common headquarters: San Francisco, CA (2), United States (2), Boston, MA (1)
Althea Pitch Deck Breakdown: A Minimalist Masterclass in Traction-First Fundraising — Later · raised $10,700,000 · 9 slides · South Korea / Southeast Asia
Alto Pitch Deck Breakdown: A Masterclass in Unit Economics and Strategic Market Entry — Seed · 14 slides · San Francisco, CA
Barn & Willow Pitch Deck Breakdown: A Masterclass in High-Signal, Low-Noise E-Commerce Metrics — Later Stage · raised $1,500,000 · 12 slides
Edgify Pitch Deck Breakdown: A Masterclass in Edge AI Value Proposition for Retail — Seed · raised $6,500,000 Seed Round · 13 slides · London, England, UK
Fulfilio Pitch Deck Breakdown: A Masterclass in E-Commerce Operations and Retention Metrics — Seed · 25 slides · San Francisco, CA
Gas Pos Pitch Deck Breakdown: A 7-Slide Masterclass in High-Signal Minimalism — Seed · raised $4,400,000 · 7 slides · North Little Rock, Arkansas
Indemand Pitch Deck Breakdown: A Minimalist Approach to On-Demand SaaS — Seed · raised $125,000 · 7 slides
iugu Pitch Deck Breakdown: The Growth Claim Its Own Chart Disproves — 14 slides
Kitterly Pitch Deck Breakdown: A Masterclass in Visual Simplicity for Niche E-Commerce — Seed · raised $850,000 · 10 slides · United States
MyFavorito Pitch Deck Breakdown: A Case Study in Direct-to-Consumer CRM for Retailers — Pre-Seed · raised $270,000 · 14 slides · California, USA / Germany
Olist Pitch Deck Breakdown: A Masterclass in Extreme Brevity and Traction-First Storytelling — Later Stage · raised $322,500,000 · 8 slides
OrderCircle Pitch Deck Breakdown: A Minimalist Approach to B2B Wholesale E-commerce — Seed · raised $125,000 · 20 slides
Piquor Pitch Deck Breakdown: 23 Client Logos, And The Only Real Number Is A Thumbnail — 16 slides
Platform.sh Pitch Deck Breakdown: A Masterclass in Developer-Centric Narrative — Later · raised $187,300,000 · 28 slides · Paris, France
Podozi Pitch Deck Breakdown: A Minimalist Approach to African Beauty E-commerce — Other (Seed/Pre-Seed) · raised $120,000 · 9 slides
Shoelace Pitch Deck Breakdown: A Masterclass in Visual Narrative and Traction Velocity — Seed · raised $500,000 · 12 slides
SidelineSwap Pitch Deck Breakdown: Proving Market Liquidity Through Niche Dominance — Series-A · raised $10,500,000 · 11 slides · USA
Strong Roots Pitch Deck Breakdown: Scaling Frozen Plant-Based Food via Retail Traction — raised $73,300,000 · 59 slides
Super Coffee Pitch Deck Breakdown: A Masterclass in Retail Traction and Category Disruption — Series C · raised $131,000,000 · 22 slides
Unicorn Skincare Pitch Deck Breakdown: High Margins and Niche Focus in Men's Personal Care — 8 slides
VaporUSA Pitch Deck Breakdown: 830% Markup, and No Ask — 11 slides
VIA Global Health Pitch Deck Breakdown: A Minimalist Approach to Medical Supply Chain — Seed · 8 slides
Villoid Pitch Deck Breakdown: A Minimalist, Celebrity-Driven Playbook for Fashion E-commerce — Later · raised $7,300,000 · 14 slides · Norway / Ohio (Listing discrepancy)
Warhoo Pitch Deck Breakdown: A Product Tour With No Business In It — 16 slides- Wayfair Pitch Deck Breakdown: Scaling a Capital-Efficient E-Commerce Giant — 26 slides · Boston, MA
Related collections
2015 SaaS Developer Tools pitch decks · 2015 Seed pitch decks · 2015 Series A B pitch decks
All ecommerce pitch decks · All 2015 pitch decks · All pitch deck examples
