The Founder's Guide to Working With a Head of Marketing A practical guide for founders on hiring their first Head of Marketing — timing, role scoping, the four common archetypes, compensation, and the failure patterns that produce spend without pipeline. When to hire your first Head of Marketing, the four archetypes, how to hire and structure the partnership, and the failure patterns to avoid. Related guidesThe Startup Product RoadmapThe Startup Customer Success PlaybookThe Founder's Guide to Working With a CTOThe Founder's Guide to Working With a Head of PeopleThe Startup Analytics StackThe Startup Brand Playbook Read on Startup Fundraising · More articles · Browse the Library
